Name: Rocío Herrera Pimentel
Date of birth: April 23 1986
Contact Telephone Number: 55- 10 - 68 - 50- 13.
E-Mail:-
EDUCATION:- ESCUELA NACIONAL PREPARATORIA No. 6
“ANTONIO CASO”
- UNIVERSIDAD DEL VALLE DE MEXICO, BACHELOR'S DEGREE IN MARKETING
ADDITIONAL TRAINING: DIGITAL MARKETING 360. 144 Hours (Digital Marketing Fundamentals , Projects
Workshop, Design Thinking,Strategic Planning Digital Marketing Tools, SEO, SEM, Digital Trends, Social
Media, Community Management, Media Planning, Web Domain Behavior, E- Mailing, Social Listening,
Display Advertising, Retargeting).
LANGUAGES: ADVANCED ENGLISH- THE ANGLO TOEFL 597 PTOS.
COMPUTER SKILLS: WINDOWS VISTA, WINDOWS XP, INTERNET EXPLORER, MOZILLA FIRE FOX, MAC OS X
10.5, 10.12 Sierra, IWORK 09, ILIFE09, SALESFORCE, SUPER OFFICE.
WORK EXPERIENCE
February 2018 - May 2019 ATT Grupo Soportes y Servicios. Customer Service and Collection Analyst:
To provide first class customer service to all of the customers calling, try to collect the debts and make
payment arragements so the can pay and make their bills current, to provide payment extensions based
on his payment and financial history, resume lines from cancel, avoid escalations to managers trying to
resolve their financial issues.
April 2016 - September 2017 Grupo Posadas. Vacation Club Corporate Marketing Executive: Post
Sale, E-mailing for potential clients, Strategies to achieve goals for monthly budget for the advertising
and vacation membership sales for 15 hotels from the company, marketing campaigns effectiveness
measurement, pipeline follow up till the sale’s ending for a tourism corporate that manages a hotel
chain of 150 hotels, villas and resorts.
November 2014 - March 2016: Concord Servicing. Accounts Receivable Analyst: Attention to customer portafolios from a North American company dedicated to sell and provide a collection system license for other companies specialized in holiday developments and their clients, attention to doubts on
loans, update of credit reporting, follow-up to internal processes, calculation of settlement, explanation about interest, amortizations, maintenance payments, refinancing of debts and legal processes.
October 2013- August 2014: Avaya Communications. Territory Sales Manager: Demand generation,
potential clients segmentation, databases depuration, advertising campaigns analysis, landing page
check up, product demonstration, prospects needs awareness, invitations to informative events and
public relations to generate business opportunities, e-mail marketing, follow up to emails, doubts and
quotes, B2B sales face to face in a branch of telecommunications, specifically in IP telephony, IT and
data.
August 2012- September 2013: American Express. Centurion Credit Analyst (High Value Business
Analyst): Review and credit analysis fort the best company customers, authorization or suspension of
plastics based on risk analysis based on factors such as credit bureau, monthly, semiannual and annual
expenses and income, documentation updates, credit models monitoring based on pre-established rules
and settings by the company in conjunction with personal financial analysis. Fraud, risk and money
laundering prevention. Making telephone calls to know intention of expenses in top clients, to notify
suspensions and give recommendations, collections on 30, 60 and 90 days debts, downgrade credits for
accounts with economic inconsistency, review of documents and factors for increasing or cancelling
credit lines, prevention and continuous decision making for portfolio change.