Rochelle
van Rensburg
GRAPHIC & INSTRUCTIONAL DESIGNER
PROFESSIONAL
PROFILE
C O N TA C T
(--www.tomatopenstudios.com
facebook.com/tomatopenstudios
E D U C AT I O N
Bucketlist Bombshells Academy
2019
Bachelor of Training&Development
(Cum Laude)
North West University | 2017
Assessor Training
Assessment College of
South Africa | 2014
I am a professionally qualified graphic- and instructional
designer with 10 years’ experience. I specialize in designing
information in a way that makes it eye-catching and easy to
internalize.
PROFESSIONAL E XPERIENCE:
OVERVIEW
Cashier
Sales Assistant
Shell Select
Look & Listen, Menlyn Park
Feb 2004 - Apr 2004
Feb 2008 - March 2008
Receptionist/
Personal Assistant
Learning &
Development Specialist
Mar 2008 - Feb 2009
Feb 2009 - Sept 2010
Instructional Designer
Learning Designer
Sept 2010 - Nov 2012
Nov 2012 - Sept 2017
Multimedia Specialist
Business Owner
Sept 2017 - current
Feb 2019 - current
RRM Consulting &
Developments
Mandevco Consultants
Nedbank LTD
RRM Consulting &
Developments
Nedbank LTD
Tomato Pen Studios
Rochelle
van Rensburg
GRAPHIC & INSTRUCTIONAL DESIGNER
ACHIEVEMENTS &
C E RT I F I C AT I O N S
Honorary Colours:
Bachelor’s Degree in
Training & Development
Nedbank Top Achiever Awards
won in 2015, 2017 and 2019
Hubspot Inbound Certified
PROFESSIONAL EXPERIENCE
FOUNDER
FEB 2019- PRESENT
TOMATO PEN STUDIOS
I started a freelance graphic, web and information design
business in February 2019. My activities during this journey
include the following:
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Design of the business branding
Design of the website using SquareSpace
Determining the services and packages for clients
Researching and implementing several digital
marketing strategies
Obtaining clients via my personal network as well as
on Facebook Groups and Upwork for freelance graphic
design jobs
My portfolio can be viewed at
behance.net/tomatopenstudios
MULTIMEDIA SPECIALIST
SEPTEMBER 2017– PRESENT
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SKILLS
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Natural leadership ability
Creativity
Self-sufficient
Time management
Determined and decisive:
uses initiative to develop
effective solutions to
problems
Communication skills:
interpersonal skills,
leadership, high integrity
Creativity
Excellent organisational and
writing skills
Attention to detail
Results orientated
Pro-active and professional
Assertive
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NEDBANK LTD
Design of various artefacts using Adobe InDesign,
Illustrator and Photoshop (CC2019)
eBook design and layout
Poster design
Infographic designs
Video editing and design using Windows Movie Maker
DESIGN & DEVELOPMENT
PRACTITIONER
NEDBANK LTD
NOVEMBER 2012– SEPTEMBER 2017
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Exposure to Adobe Creative Suite6 (InDesign and
Illustrator)
Development using Articulate Storyline 2
End-to-end involvement in project design and
development
Design and development of eLearning, classroom and
paper-based learning material
Curriculum design
Collaboration with various SME’s from different
Business Areas
Collation of subject matter
Design and development of systems based learning
material
Research and implementation of new ways to roll out
learning to the bank
Rochelle
van Rensburg
GRAPHIC & INSTRUCTIONAL DESIGNER
HOBBIES
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Physical exercise (cardio,
dancing and weightlifting) is
one of the highest priorities in
my life- I’m a loyal fan of Kayla
Itsines’s SWEAT programme.
My other passion in life is
cooking. Serving food to the
people I love is an act of love.
I enjoy following topics
on human behaviour, selfdevelopment, enlightenment
and entrepreneurship. I am also
a huge Harry Potter fan and
currently head up the Harry
Potter book club at work.
C U LT U R A L
ACHIEVEMENTS
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University of Pretoria Youth
Choir – member of choir that
won a gold medal in the world
Choir Olympics in Bremen,
Germany 2004.
MenloPark High School Choir
– member for 3 years, lead
soprano in the last year.
Soprano in the Palissander
Chamber Choir-.
During my time with the choir,
we had 2 tours to Cape Town
twice and one to France.
Currently a student of Hubré
Brolé of Little Wings (started
lessons June 2017) .
PROFESSIONAL EXPERIENCE
DESIGN & DEVELOPMENT
PRACTITIONER
NEDBANK LTD
NOVEMBER 2012 – SEPTEMBER 2017
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Playing a leading role in design, providing assistance to
colleagues regarding
design effectiveness and creativity
Conducting Train-the-Trainer workshops
Researching and mplementing best practice regarding
various learning methodologies (classroom, eLearning
social media, etc).
INSTRUCTIONAL DESIGNER
SEPTEMBER 2010 – NOVEMBER 2012
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MANDEVCO
CONSULTANTS
In-depth content analysis
Content design
Apply basic principles of colour-associative learning
and diagrams in eLearning
Application and integration of the following aspects
into the training content:
• Reading principles
• Learning processes of the brain
• Application of effective and logical content
structuring
Write learning content by incorporating Bloom’s
Taxonomy and the ADDIE model
Attend project start-up meetings with the company
Project Manager
Record and incorporate client expectation with regards
to content and certain aspects of programme delivery
Meet and liaise closely with Subject Matter Experts to
mak sure the content o fthe
programme is accurate
Apply Time Management principles to make sure the
project deadline will be met
Do screenshots according to Mandevco standards to
make sure quality of images is acceptable
Send first draft of flow/module to iDesign coach for
review and attend private coaching session if necessary
Incporporate both client and iDesign coach feedback
into flows/modules
Follow up on client review if necessary
Application of various learning methodologies, adapted
according the needs and capabilities of learners
Integrating complex, abstract content into simplified
eLearning that is easy to understand
Rochelle
van Rensburg
GRAPHIC & INSTRUCTIONAL DESIGNER
REFERENCES
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Rowan Rapp
Creative Director-Claudia Dallner
Group Corporate HR Director
claudia.dallner@
me.gspoffshore.com
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Claire Soares
CEO: Up In The Air Life-Tod Browndorf
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INSTRUCTIONAL DESIGNER
SEPTEMBER 2010 – NOVEMBER 2012
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FEBRUARY 2009 – SEPTEMBER 2010
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Arista Botha
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e-Learning Content Designer-
Marguerite Cellarius
Instructional Designer-
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MANDEVCO
CONSULTANTS
Research and design new interactions for the
company’s HTML Interaction Library
Basic HTML/iDesign interpretation: Will this interaction
be possible/ a good idea in HTML?
Write descriptions for images to graphic designers in
training content
Language QA (Quality Assurance)
Basic HTML development
Basic editing of graphics
LEARNING AND
DEVELOPMENT SPECIALIST
CEO: Coggno
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PROFESSIONAL EXPERIENCE
RRM CONSULTING
& DEVELOPMENT
Content development (specializing in the Health and
Safety field)
Development using Articulate Studio ‘09
Customisation of the core Health and Safety eLearning
product according to client needs
Basic screen layout
Editing of images and videos to be included in the
offering
Research and implementation of new and cutting edge
ways to display content and media
Ensure the continuous upgrading and improvement of
the core learning programme
Client liaison with regards to deliverables and subject
matter to be incorporated in the learning programmes
Programme encryption (licensing) according to time,
users, computers or instances opened
Keeping the marketing and promotional material
(videos and demo programmes) exciting and up to
date
Training administration: Providing support with regards
to fast and effective learner registration, certification
and programme protection
Rochelle
van Rensburg
GRAPHIC & INSTRUCTIONAL DESIGNER
PERSONAL
VA L U E S
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Respect and timeliness
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Humility combined with
assertiveness
PROFESSIONAL EXPERIENCE
RECEPTIONIST/ PA
MARCH 2008 – FEBRUARY 2009
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Answering and operating the switchboard
Filing
Sending and receiving of faxes
Organising and synchronization of diaries
Typing of documents
Formatting and editing of Word and Excel documents
Compiling presentations
Editing and design of basic MS Word/ PowerPoint
diagrams
Balancing petty cash
Other general administratve duties
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Always strive to do my best
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Considerate of other people
SALES ASSISTANT
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Adaptability and capability in
any circumstance
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Seeing the big picture
L ANGUAGES
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Afrikaans: Native/ Bilingual
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English: Native/ Bilingual
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French: Beginner
FEBRUARY 2008 – MARCH 2008
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LOOK&LISTEN,
MENLYN
Merchandising
Filing
Stock-taking
Addressing customer needs
Sealing and packaging of stock
CASHIER
FEBRUARY 2004 – APRIL 2004
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RRM CONSULTING
& DEVELOPMENT
Operating the till
Calculating change
Balancing totals
SHELL SELECT
STORE
CERTIFICATE OF COMPLETION
THIS IS TO CERTIFY THAT YOU HAVE COMPLETED
THE TECH SKILLS COURSE
TAUGHT BY THE BUCKETLIST BOMBSHELLS, LLC.
THE BEARER OF THIS CERTIFICATE IS HEREBY PROFICIENT AND SKILLED IN: SOCIAL
MEDIA MANAGEMENT | CREATING LANDING PAGES | MANAGING EMAIL MARKETING
CAMPAIGNS | SETTING UP ONLINE WEBINARS & WORKSHOPS | BUILDING CHECKOUT
PAGES | MANAGING WORDPRESS BLOGS | WORDPRESS WEBSITE DESIGN
January 2019
DATE COMPLETED: __________________________
STUDENT
FACILITATOR
CERTIFICATE OF COMPLETION
THIS IS TO CERTIFY THAT YOU HAVE COMPLETED
THE DESIGN SKILLS COURSE
TAUGHT BY THE BUCKETLIST BOMBSHELLS, LLC.
THE BEARER OF THIS CERTIFICATE IS HEREBY PROFICIENT AND SKILLED IN:
FOUNDATIONS OF GRAPHIC DESIGN: LAYOUT TYPOGRAPHY, AND COLOR | ADOBE
CREATIVE SUITE | DESIGNING MOOD BOARDS & LOGOS | BRANDING STYLE BOARDS
& MARKETING MATERIALS | DESIGNING SOCIAL MEDIA GRAPHICS
January 2019
DATE COMPLETED: __________________________
STUDENT
FACILITATOR
CERTIFICATE OF COMPLETION
THIS IS TO CERTIFY THAT YOU HAVE COMPLETED
THE WORK ONLINE + TRAVEL THE
WORLD COURSE
TAUGHT BY THE BUCKETLIST BOMBSHELLS, LLC.
THE BEARER OF THIS CERTIFICATE IS HEREBY PROFICIENT AND SKILLED IN:
ORGANIZING PROJECT WORKFLOWS | CLIENT COMMUNICATION | WRITING EFFECTIVE
PROPOSALS | TIME TRACKING & INVOICING | MANAGING AN ONLINE BUSINESS
January 2019
DATE COMPLETED: __________________________
STUDENT
FACILITATOR
Certificate of Completion
Congratulations, Rochelle van Rensburg
Photoshop CC 2018 One-on-One: Fundamentals
Course completed on Dec 11, 2018 at 11:10AM UTC • 16 hours 24 min
By continuing to learn, you have expanded your perspective, sharpened your
skills, and made yourself even more in demand.
Head of Content Strategy, Learning
Certificate Id: AULnGyqJs_MRRl503Cw65qWZQawY
LinkedIn Learning
1000 W Maude Ave
Sunnyvale, CA 94085
Certificate of Completion
Congratulations, Rochelle van Rensburg
InDesign CC 2018 Essential Training
Course completed on Sep 21, 2018 at 09:06AM UTC • 6 hours 30 min
By continuing to learn, you have expanded your perspective, sharpened your
skills, and made yourself even more in demand.
Head of Content Strategy, Learning
Certificate Id: AUkAjOSE-7s7og3hXHheypOuYS6m
LinkedIn Learning
1000 W Maude Ave
Sunnyvale, CA 94085
Certificate of Completion
Congratulations, Rochelle van Rensburg
Illustrator CC 2018 One-on-One Fundamentals
Course completed on Nov 07, 2018 at 12:28PM UTC • 18 hours 15 min
By continuing to learn, you have expanded your perspective, sharpened your
skills, and made yourself even more in demand.
Head of Content Strategy, Learning
Certificate Id: AevoMW-V8Wkuh7--yRe0mZ-Cor0f
LinkedIn Learning
1000 W Maude Ave
Sunnyvale, CA 94085
