Robinson Buenavista | Freelancer Resume

ROBINSON BUENAVISTA Amazon PPC Specialist | Amazon Account Manager | Amazon Listing Optimization PROFESSIONAL SUMMARY Results-driven Amazon PPC Specialist and Account Manager with 4+ years of experience driving revenue growth and improving account performance. Expert in optimizing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to reduce ACoS/TACoS and maximize ROI. Skilled in keyword research, listing SEO, product listing optimization, and maintaining account health. Proficient with Helium 10, Keepa, and Amazon Seller Central to scale ads, enhance visibility, and boost conversions. Adept at turning data insights into actionable strategies that grow sales and strengthen brand presence. KEY ACHIEVEMENTS ● Reduced ACoS by 15–30% across multiple brands. ● Managed PPC campaigns for 20+ Amazon stores, boosting overall ad efficiency. ● Ranked multiple products to Page 1 through PPC ranking campaigns and SEO optimization. ● Resolved over 100 listing issues to improve account health and performance. CORE SKILLS Amazon PPC Management Account Management Tools ACoS/TACoS Optimization Bid Strategy & Budgeting Keyword Research (H10, ABA, SQP) Bulk File Optimization Campaign Structuring (SP, SB, SD) Ranking Campaigns Listing Optimization (SEO) Account Health Pricing & Inventory Management Listing Issue Resolution FBA/FBM Operations Wholesale Sourcing Helium 10 Keepa Seller Central Brand Analytics Campaign Manager Microsoft Office Canva / Capcut / Filmora PROFESSIONAL EXPERIENCE Amazon PPC & Account Manager — MEVA (October 2023– July 2025) ● Manage and optimize Amazon seller accounts to achieve sales, revenue, and growth targets. ● Oversee product listings, catalog updates, inventory management, and content optimization. ● Monitor account health, resolve performance issues, and ensure compliance with Amazon policies. ● Analyze sales data, customer feedback, and market trends to identify growth opportunities. ● Coordinate with cross-functional teams (marketing, logistics, design) to implement strategies.. Plan, launch, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, ● ● ● ● ● and Sponsored Display). Conduct keyword research and competitive analysis to drive traffic and maximize ROI. Monitor campaign performance metrics such as ACOS, TACoS, CTR, and conversion rates. Adjust bids, budgets, and targeting strategies based on performance insights. Create detailed weekly and monthly reports on ad performance and overall account growth. Test and implement new advertising strategies to improve visibility and sales. Amazon PPC Manager — Poptees Store (November 2024–February 2025) ● Plan, launch, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display). ● Conduct keyword research and competitive analysis to drive traffic and maximize ROI. ● Monitor campaign performance metrics such as ACOS, TACoS, CTR, and conversion rates. ● Adjust bids, budgets, and targeting strategies based on performance insights. ● Create detailed weekly and monthly reports on ad performance and overall account growth. ● Test and implement new advertising strategies to improve visibility and sales. ● Inventory Monitoring ● Listing Optimization Product Researcher & Storefront Manager — Wealth Assistants (January 2021– September 2023) ● Conduct in-depth market research to identify profitable product opportunities on Amazon and other e-commerce platforms. ● Analyze sales trends, competitor products, pricing, and customer reviews to inform product selection. Evaluate product viability using metrics such as demand, competition, and estimated ROI. ● Maintain a database of product ideas, sourcing leads, and market insights ● Create, manage, and optimize Amazon storefronts, including product listings, brand pages, and promotional content. ● Develop and maintain engaging product descriptions, titles, bullet points, and backend keywords. ● Monitor inventory levels, product availability, and pricing strategies to maximize sales and reduce stockouts. ● Ensure storefronts comply with Amazon policies and maintain high-quality customer experience. ● Track storefront performance through metrics like conversion rates, sales, traffic, and customer engagement. EDUCATION Bachelor of Science in Industrial Automation and Mechatronics Mindanao State University – IIT -)