Robin Tjay

ROBIN TJAY -​￭​ - ​￭​ LinkedIn ​￭​ Brooklyn, NY KEY SKILLS Social Media Management Content Marketing & Strategy Search Engine Optimization (SEO) Marketing Automation CRM and CMS applications Google Analytics & AdWords Google Suite Applications SPSS Statistical Software Basic HTML coding Word, Excel, PowerPoint Teamwork & Communication Time & Project Management WORK EXPERIENCE EDUCATION Event Operations Lead ​￭​ ​brunchwork,​ ​NY ​01/18 - Present ● Responsible for the management and preparation of the events ● Event set up and clean up, volunteer management, and time management ● Keep track of all supplies and branded materials for events ● Social media coverage of events through Instagram stories and twitter ● Ticketing and registration, greet and interact with guests as needed MBA in Marketing​ Digital Marketing Intern ​￭​ ​Alexia McLeod,​ ​FL ​05/16 - 05/17 ● Responsible for establishing digital marketing strategy and best practices ● Curate and develop web and social content for the company ● Took part in the writing, editing, and publishing of web content ● Managed Instagram, Twitter, Facebook, LinkedIn, and Pinterest accounts ● Utilized Hootsuite and Tweetdeck to schedule and review social posts ● Created, managed social media campaigns and daily posts ● SEO/SEM/Keyword research utilizing Google Trends, and SEMrush ● Analysis of website performance utilizing Google Analytics ● Achievement​: boosted the brand’s digital following by over 70% CERTIFICATIONS Graduate Marketing Intern ￭ ​Iwerks Media,​ ​NY​ 09/17 - 11/17 ● Primary role in management of client’s online brand building efforts ● Social media management and monitoring through buffer and Tweetdeck ● Content creation with Canva app and content curation with Pocket app ● SEO keyword research using Google Trends Strategic Marketing Intern ​￭​ ​Mixing It Up Productions, NY ​08/17 - 11/17 ● Worked with the owner in developing strategic marketing & business plans ● Research business opportunities, client profile, and competitor analysis ● Develop digital marketing strategy and establish best practices Marketing and Client Success Coordinator ​￭​ ​Katallyze, NY​ 09/17 ● Part time internship position with a dual function ● Served as lead contact point for customer account management matters ● Prepared and presented weekly and monthly progress to clients ● Managed the company’s blog, Facebook, Twitter, and Youtube ● Curate content for the company’s social media posts Graduate Research Assistant ​￭​ ​New York Institute of Technology, NY​ 2016/17 ● Conducted a cross-cultural primary research on the local food market ● Performed literature review and secondary research for auxiliary materials ● Data analysis using SPSS software ​2017 New York Institute of Technology ● Graduated with distinction B.A. in Economics ​2011 University of Victoria, BC, Canada Inbound Marketing Google AdWords Google Analytics 17/18 17/18 17/18 LANGUAGES English, Indonesian (Bahasa), Malay