Roberto J. Lasala
Cell. - |-Bosques de Sta. Elena, Antiguo Cuscatlán, El Salvador
30 years in Business Administration / Development
EDUCATION
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Bachelor of Science in Business Administration
University of South Carolina
United States, 1991
PROFESSIONAL EXPERIENCE
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Alight (Formerly American Refugee Committee)
Operations and Human Resources Manager
Jun 2022 – to date
El Salvador
Human Resources, Operations, Procurement, Security Focal Point, Member of the Global Leadership Team.
Graduate of the Fresh Speakers Academy.
Odyssey Coffees
Commercial Manager
Aug 2021 – Jun 2022
El Salvador
Production, marketing, logistics and sales for finished goods division (Roasted coffees). Strategy. Responsible for
all multi-national key accounts. Negotiations and logistics with all suppliers. P&L. Leader of sales team. Digital
marketing and sales promotions.
MidAmerican Home Services
Director of Administration
Mar 2020 – May 2021
United States and El Salvador
Accounting. Management of negotiations with vendors and payments. Responsible for payroll and human resources
at a regional level. P & L. Management of Owner Statements and relationship with investors.
World Mosquito Program
Regional Manager of Administration
Oct 2019 – Mar 2020
Panama and El Salvador
Direct support to the Regional Director for The Americas and all the operative teams. Management of administrative
policies. Monitoring and follow-up of regional projects in 10 countries. Management of relationships with
governments and donors (current and potential). Regulations and Logistics.
COEX Coffee
Nov 2008 – Mar 2019
Regional Manager of Business Development
Guatemala and El Salvador
Responsible for the finished products division. P & L. Lead the commercial and production teams. Development of new
products and expansion into new markets. Regulations, Exports, Logistics.
Grupo Wisa
Country Manager
Jul 2008 – Nov 2008
El Salvador
Manage 5 duty-free shops. P & L. Manage commercial, administrative, and operative teams. Manage purchasing and
vendor negotiations. Development, growth, and expansions.
El Recreo
Commercial Manager
Aug 2007 – Jul 2008
El Salvador
Manage the marketing, sales, financial advisors, and customer service strategies. Manage all commercial teams.
Development of new products and expansion into new markets.
Buckingham Mortgage Corporation
Loan Officer
Aug 2005 – Jun 2007
United States
Financial analysis, strategic alliances with lenders, compliance, and regulations.
American Pollo (Pollo Campero)
Director of Marketing
Nov 2001 – Aug 2005
United States
Project Management. Manage the marketing and sales strategies. Development of new products and expansion into
new markets. Management of franchises. Growth, development, and relationships with stakeholders.
Extracurricular Experience
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Advanced Excel, Customs and Trade, Safety and Security
TECHNICAL ABILITIES
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Languages: English (Fluent), Spanish (Native)
IT: Microsoft Office package, AppFolio, TSheets, Air Table
*References on request
