Robert Modiane

Robert Modiane 60 Koos Prinsloo Street, The Orchards, Pretoria, Gauteng South Africa •- •- Professional Summary Results-driven Digital Marketing enthusiast with a solid background in developing and executing Paid Media and SEO strategies to drive growth and engagement across digital platforms. Strong expertise in managing campaigns across Google, Meta (Facebook/Instagram), TikTok, and X (Twitter), as well as optimizing SEO strategies to improve organic search rankings. Skilled in leveraging MarTech tools to automate marketing efforts, analyze data, and deliver actionable insights. Adept at collaborating with cross-functional teams and stakeholders to achieve marketing objectives and KPIs. Core Competencies ● ● ● ● ● ● ● ● MarTech Tools (Google Analytics, SEMrush, ClickUp, Sprinklr, WordPress CMS, Zoho) SEO Strategy Development (On-Page, Off-Page, Technical SEO) Stakeholder Collaboration & Vendor Management Campaign Management (Google Ads, Meta Ads) Data Analysis & Performance Reporting Paid Media Strategy & Execution Content Strategy & Optimization Digital Marketing Automation Professional Experience Digital Product Specialist 2012 – To Date South African Broadcasting Corporation, South Africa ● ● ● ● ● ● 10+ years of proven experience in conceptualizing and implementing digital media strategy Coordinating and implementing paid digital campaigns and generating Post Campaign Report Supporting Marketing and programming and making input to radio station strategies Managing various digital touchpoints, i.e., Podcasts, social media i.e. Facebook, Instagram, WhatsApp, X (Twitter) TikTok, Mobile, and websites, to enable an Omnichannel approach Working closely with Sales to present digital solutions to clients Research, study, and analyze the latest digital media trends to identify monetization opportunities Digital Marketing - Freelancer 2019 – To Date ATM Infinite, Canada • Tomorrow Africa, France • Unchained, Morocco • VAMNA Media, South Africa ● ● ● ● ● ● 5+ years of proven experience in developing and executing paid and organic digital media strategies Strong ability to utilize MarTech tools i.e. Google Analytics, SEMrush, Zoho, etc. to automate marketing efforts, enhance campaign performance, and generate detailed performance reports. Solid background in conducting keyword research, on-page, and off-page SEO, and performing technical audits, improving organic search rankings to drive increased website traffic. Deep understanding of developing and executing Paid Media strategies and managing campaigns on Google & Meta (Facebook and Instagram), increasing ROI. Proven skills in collaborating with cross-functional teams to align Paid Media and SEO strategies with overall marketing objectives, ensuring cohesive campaign execution. Demonstrated ability to manage relationships with third-party vendors and platforms, ensuring seamless integration of new technologies and tools. Robert Modiane 60 Koos Prinsloo Street, The Orchards, Pretoria, Gauteng South Africa •- •-Marketing Manager (Acting) 2016 – 2016 South African Broadcasting Corporation, South Africa ● ● ● Communicating and sustaining harmonious relationships with clients and media owners to ensure effective brand publicity Accountable for all marketing events, planning, coordination, and execution thereof while ensuring compliance and financial sustainability Improving programs' marketability by researching and capitalizing on market opportunities; effectively promoting programs to increase audience growth and revenue Education Strategic Brand Management (NQF 7) AAA School of Advertising 2014 Certifications Google Ads Apps Certification Google Skillshop 2024 Google Ads – Measurement Certification Google Skillshop 2024 Digital Advertising 101 SEMrush Academy 2024 Project Management Fundamentals Hamonate Consulting 2023 The Data Scientist Toolbox John Hopkins University - Coursera 2021 Social Media Certificate University of Cape Town - GetSmarter 2017