Robert Manouse

Robert Manouse New Milford, CT--in/robertmanouse/ Insight-Driven Solutions Developer | Strategic Data Leader Cross-Functional Expert in Marketing, Optimization, and Loyalty Customer-focused and analytical professional to develop data-driven reports and analysis to increase leadership decision-making capabilities and drive company growth. An innovative and insightful leader with technical precision as a trusted advisor between diverse teams and leadership to uncover and resolve issues at source to maintain productive workflow. Strategic to plan, develop, and launch nationwide programs, execute initiatives with intention, and deliver sustainable solutions. Foster partnerships across departments pivot to meet change and translate complex technical information clearly to all stakeholders. Problem solver who thrives in fast-paced environments. Relationship Management | A&B Testing | Cohort Segmentation | Report Development & Management Project Management | Budgets & Cost Optimization | Data Analytics | Process Improvements Training Documentation | C-Level Communications & Reporting | Cross-Functional Team Collaboration Professional Experience CHARTER COMMUNICATIONS, Stamford, CT Manager, Mass Media2016 to 2025 Analyzed mass media acquisition campaigns and built reporting in Tableau and MicroStrategy, improving accuracy and delivering faster insights that guided strategic decisions. Produced 10 weekly reports, multiple monthly reports, and ad hoc reporting. Owned all mass media reporting and presented results. Oversaw annual $1M vendor budget. • Led critical projects, including porting reporting structure from manual to automated, meeting with teams and highlighting benefits for changing, implementing training, and developing additional continuous education to expand on benefits to team members not convinced on how the change is beneficial to them. • Increased leadership decision-making abilities through producing and managing monthly print media calendars, developing and building media activity month in review reports, KPI information, and other ideas for presenting at meetings with executive team and other leaders, influencing data-based future strategic plans. • Refined retention strategies and analyzed customer behaviors using predictive modeling and segmentation, reducing waste and increasing efficiency and effectiveness of acquisition campaigns. • Enhanced data infrastructure and reporting output through collaborating between teams to uncover issues, implement solutions, and fix at source to move work forward. • Enhanced acquisition reporting and analysis by gathering leadership feedback and requirements, conducting market and product analyses for co-host reporting, media segmentation, identifying issues and competitor analysis on acquisitions and customers, and determining which creatives resonated best and optimal times for response offer acceptance. • Decreased human error and manual report generation through analyzing current procedures, researching opportunities, • transitioning reporting structure to Tableau, and leading initiative to move manual reporting to automated process. • Reduced budgets from $2.3M to $825K over 3 years through managing vendors, assigning tasks, and communicating expected deliverables. • Participated in new internal reporting system database team building, collaborating as 1 of 6 staff members during weekly meetings, sharing database knowledge, ideas, and tips, enabling alignment of data naming conventions to be inputted into the new system. Project is ongoing; results are not currently known. • Partnered with internal teams to automate reporting and optimize marketing performance; experience with CRM and marketing automation tools to drive data-informed customer acquisition and retention. • Added value through volunteering for company events, including holiday game team, invited to join other team projects, and mentored new career team members, earning recognition for time and teamwork. Media Reporting Analyst2012 to 2016 Created mass media team reporting structure. Managed and optimized reporting in a proprietary system. Utilized MicroStrategy. Collaborated with internal and external departments to foster efficiency and decide future reporting requirements. Established reporting criteria and standards to effectively keep data integrity. Oversaw $1M annual budget. Robert-Two CHARTER COMMUNICATIONS (Continued) • Established company 1st ever-mass media reporting structure, overseeing building requirements, tools, and processes, identifying areas to optimize procedures for improving productivity, work quality, and consistency, resolving data and reporting issues, running and analyzing reports, finding field and data issues, creating solution, providing training, verifying results and fixes, updating stakeholders. • Resolved data and reporting issues by running and analyzing reports, identifying field and data issues, creating process for correcting issues, providing training to prevent similar occurrences later, verifying results and fixes, providing updates to stakeholders. • Enriched report process by collaborating with cross-functional teams to choose data integration vendor, reviewing proposals and demonstrations, and identifying best choice to hire to consolidate acquisition data set and produce KPI reports. • Optimized media through collaborating with cross-functional teams, building weekly and monthly calendars to track acquisition campaigns from mass media, and tracking weekly results. • Amplified ease of access through building Tableau dashboards for tracking and analyzing acquisition and customer engagement metrics, enabling all staff to access online for viewing results, downloading data, and building custom reports within Excel or PowerPoint. CHARTER COMMUNICATIONS, St. Louis, MO Manager, Loyalty Marketing, Newtown, CT (Remote)2007 to 2011 Managed nationwide launch and optimization of “Live it with Charter,” customer loyalty and retention program. Oversaw member engagement through monthly sweepstakes, unique giveaways, and one-of-a-kind experiences. Led ROI presentations, campaign management, winner drawings, and 8K member research / review panel supplying feedback through surveys. • Expanded membership from 30K to 700K within 3 years, reaching 1M total memberships. • Achieved 210% ROI and retained 33K customers over 4 years through targeted engagement initiatives. • Managed 293 sweepstakes valued at $760K to drive customer participation. • Reduced program costs 40% and maintained effectiveness and engagement through customer retainment and decreasing churn month over month with data proof. Prior Positions Held CHARTER COMMUNICATIONS Marketing Manager, Media Divisional Video Producer Senior Producer & Director Local Access Coordinator Education Completed 60 Credits Towards Bachelor of Arts (BA), Liberal Arts, Manchester Community College, Manchester, CT; Western Connecticut State University, Danbury, CT; Naugatuck Valley, Naugatuck, CT; and Northeast School of Communications, Boston, MA Professional Development Microsoft Office - Advanced Tableau - Analyzing Data and Building Dashboards MicroStrategy Knowledge Sharing Career Development Leadership Development Program Mentor & Training