Robert Hacala

ROBERT HACALA Design | Content | Marketing | Team Lead - -647-https://roberthacala.com I’m a multi-functional designer of 17+ years and I thrive in fast-moving startups. I can single-handedly pick up an uncoordinated project with little direction and drive it to completion. I'm a skilled manager who can oversee people and projects, delegate work, and track progress to make sure everything gets done. CORE COMPETENCIES ✓ Communication ✓ Leadership ✓ Art Direction ✓ Graphic Design ✓ Brand Identity ✓ Logo Design ✓ Copywriting ✓ Advertising ✓ Typography ✓ Photography ✓ Social Media ✓ Adobe Creative Suite ACHIEVEMENTS ➤ Took lead on content and community engagement to raise $321k for a blockchain game Kickstarter (128% of goal) ➤ Oversaw design and content for 5+ multi-channel global marketing campaigns ➤ Within a month – identified a need for improved support; made a proposal to superiors; then set up a ticketing system, help desk, workflow, and messaging ➤ Led support team in reducing average initial support response times by 50% and average resolution times from 10 to 6 days ➤ Boosted 3+ social media followings with a data-driven content strategy: 1) Twitter: 8k to 21.5k+ in 18mo; 2) Facebook: 4k to 13k+ in 12mo.; 3) Discord: 0 to 1.4k+ members in 3mo. ➤ Planned and wrote a bi-weekly newsletter with an 38% open rate average ➤ Led a team of writers and educators in revamping an online ESL curriculum ➤ In three weeks – cut an academic department’s production time by 50% EDUCATION Graphic Design Diploma Applied Communication Arts Mandarin Chinese Durham College in Oshawa, Canada |- NSCC in Halifax, Canada |- NTNU in Taipei, Taiwan |- CERTIFICATIONS Online Marketing Foundations Motion Design in After Effects Figma for UX Design Social Psychology Intro to Digital Sound Design LinkedIn Learning | 2020 LinkedIn Learning | 2020 LinkedIn Learning | 2020 Wesleyan University (Coursera) | 2015 Emory University (Coursera) | 2013 ROBERT HACALA Design | Content | Marketing | Team Lead - -647-https://roberthacala.com EXPERIENCE Content & Community Manager – Loom Network (Remote) |- • Led a content team of rockstars who brought 1M+ views to our Medium blog • Developed our content marketing and community engagement strategy • Simultaneously kicked-ass on 7 major social and communication channels • Made vital contributions to brand image, ad conversions, and community growth Brand Designer – Freelance (Remote / International) | 2003–PRESENT • Define, strategize, and develop brand identities with targeted messaging • Work with both young startups and established brands worldwide • Handle brand discovery, strategy, logos, color, typography, collateral, and content Art Director – Lifesmart Information Development (Taiwan) |- • Oversaw all aspects of design, and offered solutions when necessary • Handled video, motion graphics, storyboards, scripts, and studio lighting • Help manage relationships with internal and external creative partners Graphic Designer – Dashboard Communications (Canada) | 2004 – 2005 • Art directed an interactive advertisement video game for Pillsbury Pizza-Pops • Helped with brand strategy, identity design, interactive ads, and event planning • Clients – Ontario Toyota Dealers, Brimell Toyota, Unilever, Axe Body Spray, SkyDome, Popstars: The One, Pillsbury Pizza-Pops Curricular Director – AMC, Academic Department (Taiwan) |- • Led a team of writers and educators in revamping an online ESL curriculum • Planned, designed, and tracked course production under tight deadlines • Cut production time by 50% in three weeks by streamlining workflow • Interviewed, hired, trained, and managed full-time in-house editorial staff Co-Founder/Co-Host – Circle Five (Taiwan) |- • Planned, organized, and hosted monthly business development discussions • Coordinated guest speakers, their branded presentations, and Q&A sessions • Brought a unique peer feedback experience to startups in Taiwan HOBBIES • Social Psychology • Child Development • Self-Improvement • Podcasts • Puzzles • Blockchain • Motion Graphics • Music Production /DJing • Artificial Intelligence