Robert Biswalo

Professional profile RB Result-oriented and dynamic marketing executive with more than 12 years of experience In the creative and marketing field. I posses a track record of creating and implementing creative marketing plans that drive revenue goals, consumer engagement, and brand growth. I have extensive experience in Digital communication, user experience design and experiential solutions having handled clients in the FMCG, financial and hospitality sectors. Career Summary Robert Biswalo October 2019 to date Head of Marketing Scope Markets (Kenya) Head of Marketing Outline Contact Details Working for a globally recognised trading brokerage firm, with regional offices in over 10 countries across Europe, Asia and Africa. I am responsible for overseeing the development and delivery of a fully integrated marketing approach for Kenya, in collaboration with group heads based in Cyprus and UK. - - Key Responsibilities - • Develop and implement cost effective marketing strategies cutting across online and offline initiatives, focused on leads and revenue generation. • Lead a lean marketing team, overseeing all aspects of digital marketing, content creation, and brand management. • Increase brand awareness and market share through targeted campaigns, • Conduct market research and competitive analysis to identify opportunities and optimize marketing efforts. • Manage the marketing budget including forecasting, tracking and analysis of ROI. • Collaborate with sales and product development teams to ensure alignment and go-to-market strategies. • Staff management including assigning duties, completing appraisals, team training and staff recruitment. Robert Biswalo Nairobi Kenya Core Skills i. Strong graphic design skills ii. Performance strategic planning iii. Content creation and management iv. Social media marketing v. Creative direction & execution vi. Data Analysis and Interpretation vii. Email Marketing viii. Paid Advertising ix. User Experience (UX) Design Key achievements • Successfully launched a comprehensive forex sensitization education curriculum, improving leads to client conversion from 7% to a high 24% within a year. • Improved customer retention to 80% through the development and implementation of tailor made client reward initiatives. • Spearheaded social media campaigns organically, resulting in a 300% increase in brand reach and 40% growth in customer aquisition. • Introduced a 360 partner support package that trippled our direct partner revenue input within 6 months. Skilled applications Creative suite ▪ ▪ ▪ ▪ ▪ Adobe Photoshop Adobe Indesign Adobe Illustrator Adobe Premiere Pro Canva April 2016 to October 2019 Redhouse Group Creative director, Digital lead Outline Worked for a multiple award winning Advertising , PR and marketing agency in Kenya. Led the creative team in understanding client briefs and coming up with user centered creative solutions in both digital and offline marketing. Key Responsibilities Meta Business suite • Conceptualized and executed multi-channel marketing campaigns, including OOH, experiential, social media and PPC. Google • ▪ ▪ Collaborated with creative and content teams to produce high-quality marketing materials that align with brand guidelines. • Monitored and reported on marketing performance metrics, providing insights and recommendations for optimization. • 15+ CLIENT ACCOUNTS I HANDLED Google analytics Google ads Email marketing ▪ ▪ Sendgrid Mail Chimp Microsoft office suite ▪ ▪ ▪ Word Powerpoint Excel i. Shell Kenya ii. Visa Africa iii. Kenya Revenue Authority iv. Diageo brands: Ciroc, Singleton, Johnnie Walker v. Unga limited brands: Hostess, Exe, Unga farm care vi. Telkom Kenya vii. Amref viii. Agra (Alliance for a Green Revolution in Africa) ix. Certifications • Google Digital Marketing & E-commerce Professional Certificate • Google analytics and ad display • Coursera - Meta Social media marketing professional KCB Key achievements • Conceptualized and executed the creative marketing approach for Vivo energy’s (Shell) customer loyalty program. • Launched one of diageo’s flagship products, Ciroc vodka in Kenya, through a surreal experiential event and post launch campaign. This significantly increased brand reach and boosted product sales. • Created a disruptive Anti FGM campaign for AMREF which sensitized communities about the dangers of FGM. The campaign became a movement and effectively highlighted the primitive practise to local and international stakeholders. Education Makerere University Bachelor's degree, communication Fine arts and Graphics 2007 - 2010 Grade: 2nd upper class Affiliations Limau Cancer Connection - Associate Played a major role in championing for the plight of breast cancer in Kenya by advocating for a more affordable and comfortable knitted yarn prosthesis, for the Kenyan woman who has undergone masectomy. The campaign is still ongoing by the founder Nancy Githoitho.