Robert Biswalo

PORTFOLIO Great Brands Create Great Experiences We provide end-to-end services inclusive of: - Marketing & Brand Strategy - Creative Design & Digital - Full Service Print Production 4ervice offerings DIGITAL STRATEGY CREATIVE PRODUCTION Digital strategy Campaign development Creative idea development Print management Content Management Systems (CMS) Brand development Advertising Outdoor media planning and buying Online content development Brand strategy Photography Responsive website design Messaging & voice User Experience (UX) Marketing strategy CASE STUDIES CLIENT: AMREF AFRICA CAMPAIGN: End FGM February 6th is the International Day of Zero Tolerance for Female Genital Mutilation. As a key player working to end FGM/C on the continent, We were tasked to Raise awareness of Amref Health Africa`s partnership programs with communities in sub-Saharan Africa to end FGM/C and Drive engagement & talkability on Amref Health SOLUTION We celebrated the heroes that championed “Heroes of Zero Tolerance for FGM” was a platform to celebrate our successes, and put programs, as well as various community members who were working to #EndFGM. DELIVERABLES -Campaign identity -Social media toolkit -Google display ads -Print collateral (banners, print ads) -Campaign microsite CAMPAIGN IDENTITY CAMPAIGN KEY VISUALS Amref Health Africa in Kenya 20 hours ago Support Amref ’s work in Africa today. Together let’s #EndFGM [link] COMMUNITIES CHOOSE CHANGE +10,000 Girls transitioned to womanhood through ARP*, without the cut +400 Traditional birth attendants trained on the health risks of Like Comment Share 2 100 people like this. COMMUNITIES CHOOSE CHANGE MICROSITE CLIENT: AMREF AFRICA CAMPAIGN: International Day of the African Child June 16th is the International Day of the African child Since 1991 Amref has been hosting day of the African Child to commemorate the Soweto Uprising by students in 1976. Our objective was to create awareness on social media of Amref as the leader in ensuring the right to health (care) for children in African countries. SOLUTION Using the global campaign that was running across all participating countries, we created an emotive appeal that highlited the plight of needy children and the urgency to make a lasting change. DELIVERABLES -Key visual -Social media toolkit -Google display ads CLIENT: SCOPE MARKETS CAMPAIGN: Ask kevin +RZGR\RXUHQJDJH\RXUDXGLHQFHRQDYHU\GLɝFXOW topic and have them contribute to the discussion in realtime? That is the challenge Scope Markets, an online trading broker, posed to us. Online trading proved to be rocket science for their TA and a simpler solution for sharing educative content was required. SOLUTION LIVE TWITTER CHAT We engaged the CEO on a live twitter session that lasted for almost 2 hours. During this period, our TA shared their most burning questions and they were promptly answered by him . 0LFURLQȵXHQFHUVZHUHSDUWRIWKHODUJHUWHDPWKDW drove the conversation on their social space hence DWWUDFWLQJPDVVLYHWUDɝFWRWKHKXJHO\VXFFHVVIXO session. DELIVERABLES -Twitter Social media toolkit ΖQȵXHQFHUFRQWHQW CLIENT: POKEAPAY CAMPAIGN: Jenga Bizna Online Pokeapay are a client management, payments processing solution providing payment gateway services for the region. Being a new service provider ,they required a go to market launch strategy that would pivot them as market leaders as well as create awareness on their bespoke products. :HFUHDWHGDFDPSDLJQWKDWWDUJHWHGVSHFLȴF niche audiences by running paid ads that created leads to their website. The response was positive as page clicks and ultimate conversions were immediatley noticable. CLIENT: UNGA LTD. Social media $VWKHPDUNHWZDVȵRRGHGE\PDQ\ products many of them mediocre, we needed to remind Kenyans what UNGA LTD stands for and get them to fall in love with the brand again Re-connect with our audience on social media with exciting content (text, videos DQGΖPDJHV R΍HULQJV SOLUTION Develop video (recipes) content and communication that centres on the product and family moments. We HPSOR\HGLQȵXHQFHUVWRVHHGWKH information on their platforms. Also communicated the new and exciting direction UNGA adopted as a company. CLIENT: BIDCO AFRICA WEBSITE REDESIGN AND SOCIAL MEDIA Bidco required a new website to cement their position as one of the leading companies of consumer goods in Kenya and the continent at large. Their slogan HAPPY HEALTHY LIVING , was to be clearely interprated. Similarly, this would also be pushed foward by a strong social media campaign Social media CLIENT: CIROC CAMPAIGN: GLOW PARTY Glow has been our most ambitious Ciroc activation, bringing to life a fresh, aspirational and importantly, local lifestyle experience for RXU\RXQJDɞXHQWPDUNHW The Glow photoshoot was a key part of this, DQGIXUWKHUVHUYHGWRȴOOWKHȆ ORFDO UHODWDEOH content’ gap we have tended to experience with Smart Brands’ network content. Glow assets VLJQLȴFDQWO\UDLVHG&LURFȇVFUHGLELOLW\DQG believabilty in this market. The activations, especially the key parties, were opportunities not just to create the Ciroc lifestyle experience for our attendees, but also to gather high quality content (stills & video) that we will use to promote future parties. /RFDOLQȵXHQFHUVȇHQJDJHPHQWZLWKWKHEUDQG served to make the brand more approachable. DELIVERABLES -Photography -Campaign key visuals -Social media toolkit -Google display ads ΖQȵXHQFHUHQJDJHPHQW Ciroc Kenya 18+ 20 hours ago Introducing the CIROC Kenya Brand Ambassadors tonight. See you soon! #OnArrivalIntroducing the CIROC Kenya Brand Ambassadors tonight. See you soon! #OnArrival 18+ BREW BISTRO ROOF TOP , WESTLANDS BREW BISTRO ROOF TOP , WESTLANDS DJ WHO | MISTER C | LADY X DJ WHO | MISTER C | LADY X Like Comment Share 100 people like this. 2 CLIENT: JOHNNIE WALKER CAMPAIGN: Father’s Day Objective :Run a Father’s Day campaign to drive JW brand purpose and enable consumers to celebrate their dad’s strengths, gifts, moments etc. SOLUTION; #BlendwithDad The blending of Scotch Whisky is both an art and a science. For Johnnie Walker, this is a depth of skill, dedication and knowledge of whisky types. We used the unique attributes associated with Johnnie Walker to help describe some of the VSHFLDOFKDUDFWHUVWKDWGHȴQHIDWKHUKRRGZKLOH creating a connection between fathers and their sons/daughters. DELIVERABLES -Campaign key visuals -Social media toolkit -Google display ads ΖQȵXHQFHUHQJDJHPHQW ide logo concept EMPOWERING PEOPLE Rays emanating from Kenya Speaks of the impact Coretec has on the African continent & the positive connections it fosters while simplifying peoples lives. It also speaks to new horizons and opportunities for the company eation process Ideation process SUNRAYS & OUTBURST possibilities + digital & human connections + reach + positive impact AFRICAN CONTINENT a representation of Roots, values + diversitys D I G I T A L S O L U T I O N S F O R A F R I C A Sub brands M-SACCO M O B I L E F I N A N C I A L S E R V I C E S CoopMIS CORETEC CLOUD SOLUTIONS Virtual Banking M O B I L E F I N A N C I A L CO-CASH CORETEC VIRTUAL BANKING S E R V I C E S Nicoza A F R I C A ’ S E - C O M M E R C E -