Starting life in the construction industry as a Surveyor, I'd spend my days writing the story of individual projects for the companies involved in them. I got pretty good at it - gaining myself membership to a Royal Institute and a Masters in law along the way.
But while it was great to play a part in some pretty major projects, I was craving something that really set my pen alight: a means of unleashing the creative powers I've always had and blending them with the skills gained through many hours of polished technical writing.
So, I started putting my writing skills to creative use across a big ol' mix of industries: from F&B to start-ups in the private education and sustainable packaging sectors, as well as the big-business corporate world of consulting.
My work brings together a mix of everything I've learned along the way; blending cool creativity and sharp-edged professionalism to provide copy that makes your customers think, click, smile or remember.