★ My greatest career accomplishment so far has been reaching #1 SEO organic rank for The Hartford for highly competitive keywords such as workers compensation insurance, general liability insurance and small business insurance.
I have also onboarded the Adobe Marketing Cloud, Conversion Rate Optimization, Growth Hacking, marketing automation, CRM, Lead Demand Generation and SEO practices while building digital KPI dashboards and products (web, chat, phone, direct mail, etc) conversion, for the likes of The Hartford, Aetna Medicare, Comcast, Cigna IFP, Christie's and Sonova.
I have expertise in maximizing the conversion funnel for companies seeking marketing automation, personalization, behavioral targeting and audience segmentation.
At Aetna, I helped build the RSVP Tool for AetnaMedicare.com and Message By Market strategies.
At Comcast, I completed the on-boarding process of Adobe Target and Consulting and led the A/B and Multi-Variate Testing capabilities for Xfinity.com XfinityTV which lifted conversion for telecom D2C prospects.
At Cigna, I on-boarded WebTrends Optimize, Bright Edge which gave the IFP segment the capabilities to optimize D2C Health Insurance quotes and applications.
At Sonova, I on-boarded Maxymiser, BrightEdge, BounceExchange and BoostMedia growth hacking capabilities using the Adobe Marketing Cloud and Adobe Experience Manager.
My skills / experience with the latest lead demand generation and e-commerce tools including Magento, HubSpot and Shopify using MQLs and SQLs across CPM, CPA, CPL, CPC and Demand Generation media models as well as Accelerated Mobile Pages (AMP) for SEO using tools like SEMRush, Moz, DeepCrawl, Majestic, Ahrefs, Search Metrics, Screaming Frog, BrightEdge, Conductor and Botify.