Rob Makori

ROB MAKORI P.O.Box 1266 |- |-| nextedgeinnovations.org OBJECTIVE: Dynamic and results-driven professional with expertise in website development, artificial intelligence, and paid advertising. Committed to delivering innovative solutions that enhance user experience, optimize business processes, and drive growth through advanced technology and digital marketing strategies. SKILLS. Website Development: Proficient in HTML, CSS, JavaScript, React, Node.js, and PHP. Strong experience with front-end and back-end frameworks, content management systems (CMS), and responsive design principles. Artificial Intelligence: Knowledge of machine learning algorithms, natural language processing (NLP), computer vision, and AI tools such as TensorFlow, Keras, and PyTorch. Paid Advertisements: Expertise in creating and managing paid ad campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Focused on optimizing ROI, targeting the right audience, and A/B testing. SEO & Digital Marketing: Strong understanding of SEO best practices, data analysis, and content optimization for organic growth alongside paid advertising strategies. Project Management: Skilled in managing multiple projects simultaneously with a focus on deadlines, client requirements, and team collaboration. PROFESSIONAL EXPERIENCE: ▪Web Developer & Digital Marketing Specialist Next Edge Innovation | NAIROBI,KENYA| 02/2024 - present Developed and maintained responsive websites using HTML, CSS, JavaScript, and various frameworks such as React and Node.js. Integrated artificial intelligence solutions to automate customer service processes and enhance user experience through chatbots and recommendation systems. Created and optimized paid ad campaigns across Google Ads and Facebook Ads, achieving an average ROI increase of 25%. Collaborated with marketing teams to define and implement SEO strategies, contributing to a 40% increase in organic website traffic. Managed client relationships and provided ongoing website performance reports using Google Analytics and other monitoring tools. ▪AI DEVELOPER & DIGITAL ADS STRATEGIST JAMES WEB SOLUTIONS | NAIROBI,KENYA | 01/2022 - 01/2024 Designed and implemented machine learning models for predictive analytics and data-driven decision-making. Developed and tested AI-powered applications, including recommendation systems, image recognition tools, and chatbots. Led digital ad campaigns on multiple platforms, successfully driving user engagement and conversion rates through targeted messaging. Conducted extensive A/B testing for ads and landing pages, consistently optimizing campaigns for better results. Education Bachelor of Science in Computer Science KENYATTA UNIVERSITY| Tharaka Nithi , Kenya] 2021 ▪CERTIFICATIONS: ~Google Ads Certified ~Facebook Blueprint Certification ~Machine Learning with Python (Coursera) ~Responsive Web Design (freeCodeCamp) •PROJECTS: 1)AI-Powered E-commerce Chatbot - Developed a chatbot using NLP techniques to assist customers with product searches and provide personalized shopping recommendations. 2)Website Redesign for E-commerce Client - Led the complete redesign of a client’s e-commerce platform, improving site load times by 30% and increasing sales conversions by 15%. •REFERENCES: Eng Mochoge Ian - Tel- Sec Nyabiba Ibn - Tel- ?