Roaida Yanti
Yogyakarta, Indonesia
Proven track record in data-driven quantitative research for 3+ years and market research with over 1 year of
experience analyzing competitor and service performance using Google sheet and SPSS at Kadence International.
Results-driven in developing strategic research frameworks on food loss mitigation, contributing to published
academic work in collaboration with university researchers. Demonstrated operational leadership by managing
payroll, vendor payments, and financial reconciliations as a Virtual Assistant in the finance department of a UKbased firm.
AREAS OF EXPERTISE
Market research
Data Entry & Record Keeping
Data Analysis
Problem Solving
Quantitative and Qualitative Data
Report Writing and Presentation
Competitor, Product Benchmarking
Stakeholder Coordination
Financial Management
PROFESSIONAL EXPERIENCES
London, UK
THE FLEX GLOBAL
March
2025 - Now
Virtual Assistant – Finance Department
Coordinated and arranged fortnightly payroll for employees and processed vendor invoice payments with a
strong emphasis on 100% data accuracy, attention to detail, and timely report preparation, utilizing Xero, MS
Office, and Google Sheets to support smooth financial operations.
Collected, reviewed, and validated operational and cleaning team expense bills, while also performing
account-specific transaction reconciliations to ensuring accurate reporting and providing reliable financial
insights to the COO. Demonstrated excellent information management, organizational skill, and ability to
work with minimal supervision (independent work).
Verified guest payment transfers via Booking.com and maintained detailed transaction records to ensure
timely settlements and prevent discrepancies.
KADENCE INTERNATIONAL
Market Research Intern
Jakarta, Indonesia
May 2024 - February 2025
Conducted competitor analysis and product benchmarking via mystery shopping and online research in the
automotive sector using Google Sheets and SPSS, contributing over 30% to strategic decision-making.
Monitored customer service performance via mystery shopping, contributing to market trend analysis and
driving performance improvements to enhance customer satisfaction, with strong attention to detail and an
independent work ethic.
INDUSTRIAL ENGINEERING DEPT - ISLAMIC UNIVERSITY OF INDONESIA
Yogyakarta, Indonesia
Part Time - Research Assistant
August 2021 - November 2025
Worked as a Research Assistant throughout my undergraduate years, contributing to over 20 publications
indexed on Google Scholar and 10+ in Scopus, by supporting faculty-led projects across interdisciplinary
topics.
Handled end-to-end research—from literature reviews using AI-enhanced tools such as Browse AI and
Perplexity, to data structuring in Google Sheets, and supporting analysis, drafting, and publication processes,
including data processing using basic Python, RStudio, or other tools.
Conducted comprehensive research on the social, environmental, and economic impacts of food loss and
waste to develop strategic frameworks and mitigation plans in Indonesia.
RESEARCH PUBLICATION
Multilevel Association Rules on Customers’ Buying Pattern Based on Sales Transactions: A Study Case in
Retail. International Journal of Industrial Engineering and Production Research, 2024, Scopus Q3.
http://ijiepr.iust.ac.ir/article-1-1967-en.html
Design planogram for the priority shelf based on customer behavior by applying the merchandising decision
model. Songklanakarin Journal of Science and Technology (SJST), 2024, Scopus Q3
https://sjst.psu.ac.th/journal/46-2/15.pdf
DPSIR Framework of Global Food Loss and Waste: Recommended Sustainable Intervention for Indonesia
Journal of Optimization in Industrial Engineering, 2024, Scopus Q3.
https://sanad.iau.ir/journal/jie/Article/-
Adopting Global Circular Food Supply Chain Practices: Drivers, Barriers, and Strategies for Food Industry
in Indonesia. International Journal of Industrial Engineering and Production Research, 2024, Scopus Q3.
https://ijiepr.iust.ac.ir/article-1-2186-en.html
Bibliometric study of association rule-market basket analysis
International Journal of Advances in Applied Sciences (IJAAS), 2024, Scopus Q4
http://doi.org/-/ijaas.v13.i2.pp282-290, http://doi.org/-/ijaas.v13.i3.pp530-538
PUBLICATION AWARD
Best Paper on Conference Green Technology and Sustainability Development (GTSD), Ho Chi Minh City,
Vietnam, 2024
Publicized research in data mining field with entitle: Understanding Consumer Behavior and Market
Segmentation Using Non-Hierarchical Clustering Method with a Case Study of Café Culture Head in
Yogyakarta
Presenter and Author Research Article on International Conference on Cyber Management and Engineering
(CyMaEn), Bangkok, Thailand, 2023
Presented research related mitigation risk using data mining in front of academics and practitioners from
various countries. Article Entitle : Mitigation risk of Work Accident Risks Using ANP Method.
2nd Winner of Students Paper Competition (Universitasi Muslim Indonesia, September 2023)
Publicized data mining in retail strategy. Title: Identifying Retail Sales Tactics through Association Rule
Mining.
Best Paper Annual Industrial Engineering Conference (IDEC) on Logistics and Business Systems, Universitas
Sebelas Maret, August 2023
Publicized data mining to identify customer segmentation. Title: Customer Segmentation Analysis in Retail Z
Using K- Means Clustering
EDUCATION
UNIVERSITAS ISLAM INDONESIA
September 2019 - October 2023
Bachelor’s Degree in Industrial Engineering, GPA: 3,64 / 4.00
Thesis: Redesign Retail Layout by Integrating Customer Buying Behaviour and Halal Retail Standard
ADDITIONAL SKILL
English (Certified), Project Management, Google Sheet, Advance Microsoft Office Suite, SPSS, R studio, Rapid
Mining, Microsoft Project, Primavera (Certified), Xero, Monday,