Rizwan AhmedBaltana, Mohali (PB) |--| LinkedIn
Digital Marketing Team Lead | Growth Hacker
Led website redesign that boosted traffic by 120% and increased web leads by 125%
Cut PPC cost-per-acquisition by 60%while growing conversions by 5X
Received 4 performance awards in 5 years for driving revenue and profit gain through digital innovation
Slashed consumer website abandonment rate 53% by overhauling web functionalities, including responsiveness, enhanced live chat, click-to-call, and leading edge web-based customer acquisition tools
Proven ability to succeed in fast-paced, rapidly changing and deadline-driven environment
Strategic preparation for enhanced marketing and digital branding
Developing Ecommerce strategies and Sales Generation.
Helped small business to double their fortune and increased sales.
Weekly and monthly reporting along with benchmarks and target.
Skills & Knowledge
Digital Marketing Strategy Remarketing/ ORM Branding & identity
SEO/SEM/PPC Social Media Marketing Paid & Organic Channels
Email Marketing Content Creation & Marketing Web Strategy & Design
Team Leadership Client Liasioning Bidding & Communication
Career History
KVR Webtech Pvt Ltd
Digital Marketing Team LeadJuly 2017 - 2018
Sr. Digital Marketing ExecutiveJul 2015 - June 2017
Jr. Digital Marketing Executive Jan 2014 – Jun 2015
Digital Marketing TraineeJune 2013 – Dec 2013
As a Team Lead – Digital marketing at KVR Webtech Pvt Ltd. my key role was to lead team of more than 20 Digital marketing executives. This included paying attention to various issues from scratch level.
Basically KVR Webtech Pvt Ltd has a range of websites in different verticals based all over the world especially US, UK AU and Canada. Considering this versatility of the organization, optimization of all the websites and managing team of digital marketers was a part of my duty.
With constant changes in the Google algorithm, we kept experimenting with the innovative strategies to stay in the top of search engine with the help of organic & paid mediums of digital marketing. Application of vivid high end technical factors to resolve reputation and search engine penalty issues were my prudent tasks. Self created ORM strategies were successful out there. Achieving extraordinary results at PPC of Google/Bing and Facebook/Instagram was another asset.
Accountable for SEO and PPC (Google/Bing), website management, social media, content marketing, email automation, display advertisement and web analytics.
Overview: Drove record-breaking traffic, engagement and conversion through integrated digital marketing that includes SEO, PPC, remarketing, social media marketing, display advertisement and the use of marketing automation technology
Received multiple prestigious performance awards for commandable work during my tenure
Managed PPC marketing strategy that has consistently delivered double digit improvement and played a central role in lead generation, implemented stringent controls to ensure accounts were actively managed and constantly responded to competitor strategy changes.
Reduced CPA from $70+ to $40 despite ever-increasing competition.
Increased conversion by more than 200%
Below are the highlights of one of the Adwords Campaign
Spearheaded $300K project to replace outdated ‘brochure’ with full service e-commerce platform. Collaborated with design and development team for revamping of existing website. New site includes live chat, active blog, lead generation systems and newsletter subscriptions.
Increased website traffic by 300% gradually in two years
Grew newsletter subscriptions by 250% between 2014 to 2018
Drove growth in page views from 1500 to 300000 in just 2 years
Below is the snippet from Google Analytics showcasing rise in traffic of Ecommerce website
Devised and executed content strategy with the help of professional content writers’ team, utilizing blog and landing pages to raise brand awareness and creating editorial calendar to ensure communications are always aligned.
Increased website traffic through blog by 200% per month
Created newsletter that increased open rate by 70%
Increased organic backlinks 74% by creating and promoting compelling content
Created innovative videos to build brand reputation and increase trust in the business
Below is the Google Analytic preview showcasing traffic stats incurred from blog (Content Strategy)
Developed and advised on both B2B and B2C social media strategies for channels like Facebook, LinkedIn, YouTube, Pinterest, Twitter and Google+. Scope of prior projects have included devising full-fledged strategies, monitoring and reporting, managing campaigns, content creation and influencer outreach
Implemented a successful B2C social media programs resulting in 1000% rise in social media followers
Increased social media likes 10X, boosted engagements by 200% and conversion rate by 175%
Created cohesive brand image, authored guidelines and redesigned all the marketing collaterals.
Education and Professional Development
Bachelors of Computer Applications – Panjab University, Chandigarh (2010)
Inbound Marketing Certification – HubSpot Inc 2018
Content Marketing Certification – HubSpot Inc 2018
Inbound Sales Certification --HubSpot Inc 2018
Google Garage Certification – Google Digital Garage 2018
Google Adwords Certification --Google Inc 2018
Key Skills: SEO, SEM, PPC, SMO, SMM, Web Analytics, Email Marketing, Content Marketing, Affiliate Marketing, Ecommerce Website Management, Blog Management, Wordpress, Blog Management, Web Hosting, ORM, Audit, Market Research, Visitors’ Journey, Persona Identification, Competitors Analysis, Photoshop, Corel Draw, Graphic Designing, Branding, Online promotion, Business Strategy, Bidding, Client Liasioning, Brand Development, SEMRush, Content Ideas Generation and Promotion strategies, Keyword research
I hereby declare that all the details given by me are true to the best of my knowledge.
Rizwan Ahmed
