RIZA JOY PANES
SOCIAL MEDIA MANAGER | ADMIN SUPPORT | AMAZON VA
Sta. Maria, Bulacan, Philippines | | My Portfolio
Creative and detail-oriented Social Media Manager with experience in content creation, community
engagement, and event coordination. Skilled in planning and executing campaigns that boost brand visibility
and foster meaningful connections.
AREA OF EXPERTISE
Social Media Management
Event Support & Coordination
Content Creation & Design
Basic Admin Support
Community Engagement
Basic Website Design
KEY ACHIEVEMENTS
Managed and grew engagement on community-focused social media accounts.
Created impactful Canva content that boosted interaction and brand presence.
Coordinated online events via Eventbrite, Google Meet, and promotional campaigns.
Enhanced content design and visuals to improve audience retention.
PROFESSIONAL EXPERIENCE
SMM/ ADMIN - IAHC and NC Coaching
Feb 2024 - Present
Manage and create content for I AM HER Collective, focusing on social media strategy, community
engagement, and event promotion.
Plan and design posts, build campaigns to boost reach and interaction, and support events through online
promotion.
Gained project-based experience with NC Coaching, handling Amazon KDP listings, content editing, Canva
design, and basic Wix website design.
SMM - Desserticious Cafe & Yzzabella’s Boutique
Feb 2020 - July 2024
Desser-ticious Café -) – Managed an online food business selling desserts and pasta. Oversaw
product preparation, marketing, and customer service. Grew community through Facebook, leading to
expansion into party packages.
Yzzabella’s Boutique -) – Manage an online thrift store, handling photoshoots, editing (Canva,
CapCut), content creation, and scheduling via Meta Business Suite and HubSpot. Market products across
Facebook, Instagram, and TikTok.
Apprenticeship and Training - Surge & Unity Care
Completed a 2-week Surge Marketplace Apprenticeship Program focused on Social Media Management and
Marketing, covering branding, setup and optimization, content creation, keyword research, Facebook Ads, and
community growth.
Completed a 30-day Apprenticeship Program at Unity Care Support, specializing in content creation and
community growth.
EDUCATION
BSBA, Major in Marketing Management
AMA University Philippines
Jan 2024- Present
Associate in Office Administration
Datamex Institute of Computer Technology
June 2015 - May 2017
