Riza

RIZA ARCHIVIDO EDUCATION Bachelor of Science in Information Technology​ STI College - Balagtas ​ ​ WORK EXPERIENCES E-commerce & Digital Marketing Specialist​ Le Cordon Bleu​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Netherlands Jun 2025 - Present ●​ Lead end-to-end Shopify and Amazon e-commerce strategy, driving traffic, conversion, and customer retention through data-driven campaigns. ●​ Launched Europe B2C and Global B2B online stores, expanding operations to 10+ countries through localization of currency, tax rules, payment gateways, and shipping. ●​ Integrated third-party tools, Shopify APIs, Flow, and Scripts to automate workflows and improve operational efficiency. ●​ Managed Meta (Facebook & Instagram) advertising campaigns, optimizing performance through ROI analysis, campaign testing, and ongoing performance optimization. ●​ Developed third-party distribution partnerships to expand market reach and diversify revenue streams. Global E-commerce Market Sales Manager​ CTK E-Vision Global Networks ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ South Korea Dec 2022 - Dec 2024 ●​ Managed cross-border marketplace sales operations across 6+ global platforms serving international markets, including DE, GB, US, JP, and Southeast Asia. ●​ Oversaw marketplace optimization and product performance across Amazon, Shopee, Lazada, Joom, Qoo10, and eBay. ●​ Managed and optimized ChannelAdvisor and PopinBorder integrations to synchronize listings, pricing, and inventory across multiple channels. ●​ Monitored sales performance, product rankings, and marketplace policies, identifying high-performing products and improving channel profitability. ●​ Identified and expanded new global marketplace opportunities, supporting international e-commerce growth. Marketing & Product Support​ Wicked Weasel Bikinis Pty Ltd. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Australia Apr 2018 – Aug 2022 ●​ Managed product content, pricing, and digital assets in NetSuite and Kentico CMS, ensuring accurate product information across e-commerce platforms. ●​ Created and optimized Amazon and eBay product listings, including SKUs, images, and descriptions, to improve visibility and marketplace performance. ●​ Edited and prepared product images and digital assets using Adobe Bridge and Photoshop, ensuring proper formatting and brand consistency. ●​ Maintained SEO metadata, product descriptions, and page content in Kentico using HTML and CSS, while organizing media assets via Azure Storage Explorer, FileZilla, and Wistia. ●​ Executed major e-commerce promotional campaigns, including Black Friday, Birthday Sales, product pre-releases, upsell promotions, and special offers. NetSuite Administrator​ ​ Wicked Weasel Bikinis Pty Ltd. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Australia​ Oct 2016 – Apr 2018 ●​ Managed the full sales order lifecycle in NetSuite, including CSV imports, order processing, invoicing, fulfillment, and payment reconciliation. ●​ Uploaded and cleaned customer and sales data using CSV templates, ensuring accurate records and system data integrity. ●​ Processed payments, PayPal reconciliations, refunds, and RMAs, verifying transaction accuracy and updating inventory records accordingly. ●​ Handled inventory adjustments, internal stock transfers, and retail shop transfer orders, maintaining accurate stock levels across locations. ●​ Closed and completed manufacturing work orders and Bill of Materials updates, ensuring accurate production tracking and operational reporting. Order & Customer Service Manager​ Floship Limited ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Hong Kong​ Nov 2014 – Aug 2016 ●​ Managed global order fulfillment operations and client accounts using NetSuite and 3PL fulfillment systems. ●​ Coordinated with international logistics teams and warehouses to ensure on-time shipment processing and issue resolution. ●​ Processed high-volume orders from Shopify, Magento, and fulfillment portals, including CSV imports, order validation, and waybill generation. ●​ Monitored inventory updates, stock movements, and fulfillment records in NetSuite to maintain accurate inventory data. ●​ Managed client communications and support tickets through HelpScout while coordinating tasks with internal teams using Slack and Asana to meet SLA targets. Online Operations & Sales Assistant ​ ​ Prime Colors International Inc. (TOMATO) ​​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Philippines​ Feb 2014 – Nov 2014 ●​ Supported daily online retail operations, managing order processing, stock coordination, and inventory availability across e-commerce platforms. ●​ Processed and monitored online purchase orders, sales orders, invoices, and delivery receipts using Business Catalyst and Lemonstand systems. ●​ Managed third-party marketplace accounts and coordinated with online shopping partners to ensure smooth order fulfillment. ●​ Coordinated with couriers and 3PL partners for shipment scheduling, order dispatch, and issue resolution related to deliveries. ●​ Provided customer support via email and phone, resolving order issues such as out-of-stock items, exchanges, invoice adjustments, and store stock transfers. ENTREPRENEURIAL EXPERIENCE E-Commerce Store Owner / Shopify Dropshipping Manager​ ​ ​ ​ ​ ​ Apr 2020 - Aug 2024 ●​ Managed end-to-end dropshipping operations across Shopify, Lazada, and Shopee, including product sourcing, pricing strategy, supplier coordination, and order fulfillment. ●​ Operated and optimized marketplace stores and product listings, performing keyword optimization, pricing updates, and inventory monitoring to improve store performance. ●​ Planned and executed Lazada Sponsored Ads, Shopee Ads, and Facebook & Instagram advertising campaigns to increase product visibility, traffic, and sales. ●​ Created ad creatives and marketing assets using Canva, including product images, banners, and promotional content for social media and marketplace listings. ●​ Monitored store analytics, campaign performance, and customer inquiries, coordinating with suppliers and dropshipping partners to ensure smooth order processing and delivery. SKILLS & EXPERTISE ●​ E-Commerce Platforms & Marketplaces: Shopify, Amazon Seller Central, Shopee, Lazada, eBay, Joom, Qoo10​ ●​ Marketplace & Channel Management: ChannelAdvisor, PopinBorder, BigSeller​ ●​ ERP & CRM Systems: NetSuite (Order-to-Cash, Fulfillment, Manufacturing, RMA, Inventory), Salesforce, Zoho CRM, Business Catalyst​ ●​ Digital Marketing & Growth: Meta Ads (Facebook & Instagram), Conversion Rate Optimization (CRO), Email Marketing & Automation​ ●​ Operations & Fulfillment: Inventory & Product Lifecycle Management, Order Lifecycle Management, RMA & Refund Processing, Cross-Border Logistics, 3PL Coordination, International Market Localization (Currency, Tax Rules, Shipping)​ ●​ Web & Content Management: Kentico CMS, HTML & CSS, Product Listing Optimization, Canva, Adobe Photoshop, Wistia, Azure Storage Explorer, FileZilla​ ●​ Collaboration & Productivity Tools: Asana, Trello, Slack, HelpScout, Zoom, Microsoft Office & Google Workspace