Riva Vivienne Joy Parejo

RIVA VIVIENNE JOY PAREJO - |-| linkedin.com/in/rivaviviennep Social Media: @rivaviennep | Website: www.rivavivi.com Digital Marketer that helped grow sales up to 8X in less than 6 months. Work Experiences Hive Gaming Philippines - Philippines SEO Specialist Feb 2022 - May 2022 Analyzed website pages and product listings and provided recommendations and help increase domain authority Fixed leaking traffic and improved conversion rate by 10% Implemented more than 7 recommendations from analyzing pages and visitor behaviour and helped improve traffic, page experience and conversions Built over 100 backlinks from domain authorities higher than 40 in less than a month Worked with the content creation, paid advertising, and customer relations team to develop engaging and relevant content, ads and experience to customers Warwick & Roger - Philippines Online Media Buyer Created, managed, and optimized paid marketing campaigns primarily on Facebook and YouTube Developed strategies and plans to achieve client goals which are to get awareness and engagement to posts Improved page reach by 117.9% and post engagements by 1.8k% through targeted advertising campaigns Performed data analysis to identify new performance trends and optimization opportunities Helped client reach their overarching goal through paid advertising campaigns on Facebook and YouTube Purple Cow Agency - Philippines Digital Marketer Mar 2021 - Jan 2022 Grew multiple e-commerce brands sales to 2x through Facebook Advertising, and organic marketing strategies Helped grow a YouTube channel from 1000 subscribers to 4500 in 6 months. Increased monthly traffic, ranked keywords, email open and click-through rates of a brand in a difficult niche. Designed and wrote email newsletters and sales letters. Worked with the different departments to quickly launch promotions and campaigns both organic and paid. Managed a budget of $96/mo for paid Facebook posts which generated $12,000 worth of sales. Streamlined reporting of social media and SEO KPIs for each brand's channel. Regularly engaged with the community on social media to increase awareness of new trends and items, and answered any inbound questions via direct messages. CeNix Web Development Services - Philippines YouTube Marketer & Team Leader Feb 2018 - Aug 2020 Brainstormed a cross-channel social media campaign to engage different customer segments on Instagram, Facebook, and YouTube, resulting in an 8x increase in revenue in less than 6 months. Grew multiple YouTube channels from 0 to 16k subscribers organically in a very competitive niche. Worked with videographers in producing videos that appeal to our target audience which contributed to the fast growth of the channel and revenue. Managed a team of 8 videographers and 3 YouTube marketers to produce 80 videos in a month. Cosset Moi - USA Digital Marketing Virtual Assistant Sep 2017 - Jan 2018 Worked closely with the team to optimize website pages and blog pages. Wrote website copy for brands in the travel and beauty niches. Contacted and filtered leads for travel partnerships. Handled search engine optimization, social media marketing, and WordPress management. Streamlined reporting of social media KPIs for each channel including engagement, followers, leads, and ROI. Skills, Achievements & Other Experience Skills & Tools: Social Media Marketing, Social Media Advertising, Search Engine Optimization, Direct-Response Email Copywriting, Lead Generation, Google Ads, Shopify, Klaviyo, WordPress, SEMRush, Ahrefs Achievements: Sales Growth, Channel Following and Social Media Growth, Traffic and Rank Growth