Ritu Verma

Seasoned Content & Digital Marketing Strategist with 14+ years of experience driving brand growth, visibility, and lead generation across diverse industries.

I specialize in crafting compelling narratives and data-driven campaigns that amplify social presence, engage communities, and deliver measurable impact.

Highlights:

• Digital Strategy & Performance Marketing: Proven success in building and executing data-driven digital campaigns across Meta, Google, YouTube, and CTV, optimizing for lead generation, sales conversion, and app installs.
• Content Creation & Brand Storytelling: 14+ years crafting impactful multi-platform content—including press releases, blogs, social media posts, campaign creatives, and video scripts—for nonprofits, startups, and media brands.
• SEO & SEM Optimization: Leveraging tools like Semrush, YouTube Studio, and SimilarWeb to improve organic reach, search rankings, and web traffic conversion.
• Social Media Management: Strategic planning and growth of digital presence across Instagram, Facebook, YouTube, achieving high engagement through event-driven and evergreen campaigns.
• Analytics & Reporting: Deep experience with ComScore, Social Blade, Facebook Insights, and Amagi analytics to monitor KPIs and optimize content for reach, engagement, and ROI.
• Internal & External Communications: Strong background in corporate communication, stakeholder engagement, and internal branding through newsletters, e-bulletins, blogs, and staff campaigns.
• Brand Visibility & Community Building: Strengthened brands by scaling online communities, managing strategic partnerships, and executing live and virtual engagement events.
• Leadership & Team Management: Successfully led cross-functional teams and collaborated with creators, media professionals, and domain experts to deliver integrated digital solutions.