Ritu Goel
Flat 2,144 Central Road, Morden, SM4 5RL
D.O.B : 18th June 1987
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Objective
Experienced and results orientated Digital Marketing Manager working remotely, with over nine
years of client work experience in various industrial sectors seeks a new opportunity in digital
marketing world. With a strong technical background in databases and proficiency in organic and
paid performance management, I believe I will add significant value to the company.
Employment History
04/2019 – Current Exposure Ninja
SEO Specialist Consultant
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Project managing from start to finish by gathering client requirements for the proposed work.
Reporting work progress to stakeholders on a weekly basis.
Effective communication through client meetings, emails and telephone conversations.
Audit and analyse complex datasets using Google analytics / Bing analytics and other tools to
understand user behaviour. Reviewing datasets stored in Amazon redshifts using SQL to help
senior management make key business development decisions.
Working with paid marketing teams to build strategies and to set up paid campaigns around the
budget to achieve company ROI and align with organic search insights.
Technical organic strategy and competitive keyword research using tools like SEMrush and
Screaming Frog.
Conduction technical site audits using Google webmaster, Google Analytics, Moz and find
insights to improve performance of the site.
10/2015 – 03/2019
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Rigorously using Google analytics to find out loss in SEO traffic to Zoopla Website.
Educating other departments about SEO importance.
Targeting keywords related to products promoted on the website.
Hold responsibility for target web traffic management to increase sales.
Making sure website is technically sound from SEO perspective.
Analysing datasets to help senior management make key business development decisions.
Controlling the company web operations by working through a team of domestic and foreign
colleagues.
Integrating digital marketing channels (Social, Consumer PR, Content) to share best practices and
to achieve collaborative results.
Using project management methods to deal with issues and mitigate risks. Collaborate with
business stakeholders to understand requirements and work with tech teams to implement
solutions. Setting up an A/B testing plan to ensure current performance is not affected.
01/2011 – 09/2015
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Zoopla Property Group
Organic Performance Manager
Ivor Solution Ltd, London
SEO Web Developer
Constantly improving the SEO management of the company website to ensure the website is
ranked highly in client searches.
Using social media such as Facebook and Twitter to market company products.
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Using analytical tools such as Google Analytics, Webmaster, Ahref, Moz to determine key
performance indicators of the company website.
Building sales strategies such as email marketing.
Assisting PPC campaigns – deciding budgets, creating ads and researching keywords.
Organising tasks to preserve online presence.
Maintenance and continuous improvement of the company website by programming in PHP,
Javascript, HTML5 and CSS.
05/2010 – 12/2010
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Cards Made Easy, London
Digital Marketing Executive
Part time work during university involving marketing company content through social media
such as Facebook and Twitter.
Promoting products using public forums.
Researching the internet for resources for website link building.
Educational Qualification
2009 – 2010
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City University London
MSc Information Management (2:1)
Industrial concepts of handing information and analysing data critically.
Management of large datasets using computational techniques.
Dissertation: Search Engine Optimisation – Imperative for the Education sector.
Positions of Responsibility & Achievements
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Oracle Certification: Awarded Oracle-9i certification for completion of course from NIIT.
Successfully cleared a project on database aiming to effectively collect and manage institutional
data
Scholarship Award at City University, London: Awarded Informatics Scholarship at City
University, London, for excellence in Bachelors Degree (First).
Memorial Prize: Awarded a memorial prize for three years of academic excellence.
Student Ambassador: Managed the administration work of the careers’ department and
responded to student queries.
Event organiser: Organised a charity event at university to raise money for blood donation
camps to increase awareness of the cause.
Key competencies
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MS Office – Highly proficient in Microsoft Word, Excel, PowerPoint and Outlook.
Programming languages – Years of experience in PHP, HTML5 and CSS have broadened my
knowledge and understanding of these languages/codes. I also possess working knowledge of
Java Scripting.
Databases: Fluency in MySQL and Oracle-9i.
Adobe Photoshop – Strong understanding of the software functionalities, capabilities and its
limitations.
Other programs: Good understanding of Coral Draw and Adobe Illustrator.
References
Available on request.
