Ritu Arora

I am a strategic communications and content leader with nearly 18 years of experience across diverse industries and organizations — including KPMG, EY, ICICI Bank, Telenor, MakeMyTrip, and most recently at ONDC. Throughout my career, I’ve focused on crafting powerful brand narratives and thought-leadership campaigns that drive real business impact and help organizations connect more meaningfully with their audiences.

In my current role as Corporate Communications Leader at the Open Network for Digital Commerce (ONDC), I lead integrated marketing and thought-leadership strategies to grow awareness and credibility for the platform. Some of my most notable achievements include launching the ‘Start Shopping’ buyer app, which has already crossed 10,000 downloads and serves as a key entry point for consumers discovering ONDC. I also spearheaded the Mahakumbh Prasad pilot, where I successfully onboarded 20+ partner organizations to enable 1,300+ deliveries — an initiative that received coverage across 10 national dailies. Beyond this, I work closely with senior leadership to grow their executive presence, resulting in a 50% increase in LinkedIn followers in under seven months.

Before joining ONDC, I was a Senior Manager at Ernst & Young, deputed to ICICI Bank, where I led the content strategy for their NRI vertical. This included launching a 120+ article digital knowledge hub that boosted global page views by 40%, increased session durations by 25%, and generated measurable new client interest. At KPMG India, I drove the editorial strategy for 50+ thought-leadership pieces to position the firm as an enterprise leader, while also leading key internal communications, DEI initiatives, and engagement campaigns that strengthened company culture and employee morale.

My earlier roles at Telenor, Educomp, MakeMyTrip, and The Times of India gave me hands-on expertise across public relations, digital content, internal communications, and storytelling.

Academically, I hold an Advanced Leadership Program from INSEAD, a PG Diploma in PR & Corporate Communications from Amity University, and a BA (Hons) in English Literature from Delhi University.

I am a collaborative, solutions-focused communicator who enjoys partnering with leadership teams and diverse stakeholders to shape narratives that resonate. Throughout my career, my focus has been on helping organizations tell their story — with authenticity, purpose, and measurable impact.