Ritu Pandey
Portfolio-| LinkedIn
Education
Meghnad Saha Institute of Technology, Kolkata
July 2019 - July 2023
Bachelor of Technology (B.tech) in Information Technology
Carmel High School, Kolkata
Mathematics and Computer Science
Professional Summary
I help SaaS and developer-tool companies acquire users through search-led technical content and clear
content structure. 550+ pages ranked Top-5 on Google across AI/ML, infrastructure, and B2B SaaS products.
I focus on making documentation and blogs drive adoption, not just traffic.
Experience
Gushwork (Contract) | Senior Technical Writer & SEO Optimization
02/2024 - 02/2026
● Scaled organic reach to 1.29M+ impressions with triple-digit growth, including pages driving 400–700%
traffic increases after optimization
● Ranked 450+ pages in Google Top-5 by building topic clusters, search intent mapping, and internal linking
architecture
● Produced 1,000+ long-form technical tutorials across Python, Java, AI/ML, backend systems, and
infrastructure
● Improved organic acquisition and dwell time for upGrad’s learning funnel through clarity-first educational
content
● Identified content decay and keyword cannibalization via full-site audits, recovering lost rankings and
clicks
● Partnered with growth and product teams to align content with sign-ups and learner activation metrics
● Restructured legacy articles into conversion-oriented formats, turning educational traffic into downstream
enrollments
Xenonstack | Associate Software Engineer Trainee
07/2023 - 09/2023
● Built REST APIs using Go (Gin) and relational databases, gaining hands-on experience with backend
architecture and data flows
● Documented endpoints, workflows, and implementation logic for internal developer use
● Worked with production workflows, debugging processes, and version control practices used by
engineering teams
● Developed practical understanding of how developers read documentation, shaping later technical
writing clarity
Freelancer | B2B Content Writer
12/2021 - 06/2022
● Delivered technical and product-led content for SaaS, manufacturing, and eCommerce companies under
strict brand and positioning guidelines
● Translated engineering and industrial concepts into search-discoverable educational content for
non-expert buyers
● Adapted tone and structure across audiences: developers, operators, and business decision-makers
● Maintained editorial quality while meeting SEO, accuracy, and domain-specific terminology requirements
Skills
● SEO & Growth: Keyword Research, Search Intent Mapping, Topic Clustering, Content Architecture,
Internal Linking Strategy, Content Audits, SERP Analysis, Conversion-Oriented Structure
● Technical Writing: Developer Documentation, API Guides, Tutorials, Product Explainability, System
Breakdowns, Comparison Content, Information Architecture
● Tools: Google Search Console, Ahrefs/SEO Tools, Git, Grammarly, ChatGPT, Gemini, Perplexity, Canva,
Visme
Selected Work & Domain
● Developer Tools & SaaS: upGrad, OpenObserve, Codewave, Smallest.ai, Synergita, Timelines.ai, Precize
● AI & Data Products: Qodex.ai, AiPrise
● Manufacturing & Industrial: Sterling Sintered, FSR Products, ACH Engineering, Pacific Wood & Iron,
Apollo, Aqua Polly
● Business & Web Platforms: Commenda, Beetle Beetle, Tint Tone Shade, Pro Coffee Gear
