Ritesh Singh

Ritesh Singh Digital Marketing Consultant ㅡ Skills Ritesh Singh(​https://www.linkedin.com/in/ritesh78921/​ ​) Digital Marketing Associate | Facebook Advertising, Google Adwords | A self-motivated , energetic and organized professional with over 4.5 years experience in marketing (including Social media and Digital), Business Development & Consulting, Project management. Bangalore,--Business Planning, Competitive Analysis, Strategy, Strategic Planning, Analysis, Sales, Market Research, Social Media, Project Planning, Entrepreneurship, Recruiting, Integrated Marketing, Analytical Skills, Digital Marketing, Facebook Advertisement , Google Adwords ㅡ Experience Freelancer/ ​Digital Marketing Leader August 2018- Present , Remote Worked with multiple clients for digital marketing requirement in terms of their website or mobile application Developed Different Shopify Websites and Promotional content and Marketing campaigns to generate users. Worked on user engagement strategy throughout the website or mobile application with heatmap and google analytics. Executed Campaign on Facebook, Google ads, Instagram to generate new users. Executed various Project requirements in terms of designing and developing the website & mobile Application. Worked on Creating Product videos, graphics, and other content to showcase the demo or features for the users to resolve their issues and generate new users from the promotional aspect. Worked in an educational startup for complete brand marketing on all online reputation management. Handle all customer communication through social media to resolve their issues and increase user engagement within the product. WORK JAPAN Pvt Ltd / ​Digital Marketing Leader June 2018- August 2018 , Remote Oversaw $1M paid acquisition budget, including social, search, retargeting, and email Set growth KPIs by identifying current and target customer acquisition costs and lifetime values by segment Increased Facebook ads ROI by 300% in 3 months by developing a multi-step conversion funnel Decreased product return rate by partnering with Customer team to serve educational content in email campaigns. Efficient in developing budget & campaigns for Facebook, Instagram, Google Adwords, Content Management & working on slack, Asana and Skype. Tripeasel technologies / ​Marketing Manager APRIL 2017- APRIL 2018 , Bangalore Created, managed and optimized Adwords Search & Display campaigns to boost website traffic conversion, link building strategies, content marketing strategies, and social media presence Innovate and present new marketing platforms and strategies Customized and optimized landing pages to increase conversion rate and maximize performance of web pages. Administered day-to-day reports to provide accurate tracking details, information and performance Generated ad campaigns, designated keywords for top results, and strategically selected campaign budgets Develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse the content Contact, interview, and hire third-party graphic designers, web designers, and videographers to create unique and engaging content Use Google Analytics, Google AdWords, and other relevant sites to measure performance Freelancer / ​Growth Hacker Remote AUGUST 2016 - MARCH 2017, REMOTE Hired by multiple clients to build for Marketing Plans and budget, Data strategies, Team Building and web management projects. For the different startups, increased growth on all social media channels and Email platforms For different Brands, strategized 2-year marketing/branding plan and resource allocation For Startup, Helped team on Marketing budget, team building and rebranding Invader Technologies Pvt Ltd / ​Business D. Executive APRIL 2016 - JULY 2016, GURGAON Creating social media strategies. Engaging with right target segment and creating optimum strategies for fan acquisition on social media. Creating ideas and campaigns for meeting the objectives. Enabling Lead generation for clients through Paid Advertising methods Proficiency in channels like Facebook, Twitter, Instagram, LinkedIn and Google Plus as required. Knowledge of tools and analytics. Building customer response management systems Structuring social/digital media processes within the organization. Implementation of tools and metrics for reach, engagement and other metrics Toursadda travels Pvt Ltd / ​Co-founder JANUARY 2015 - MARCH 2016, Delhi Operational Manager, Web Designer, Trip Manager Creative designing for website front end and some sample layout. Creating Business Strategy for Business Development with different organisations. Creating Trips execution plan with creative management & Surprises. Manages Website Hosting, Database, Email Services. Researching organisations and individuals online (especially on social media) to identify new leads and potential new markets Develop a marketing communications plan including strategy, goals, budget and tactics. Hiring - Managed the team of 10. Recruited for Ops lead, Developers, Designers, Digital marketing specialists, Sales lead, Interns etc. Product Management - GTM strategy, UX/UI design, Wireframe, Customer journey, Buyer persona, and Launch. Ops Management - Vendor recruitment, Contract negotiations, SCM, Cost cutting etc. Marketing - Growth hacks, SM marketing, Influencer/Affiliate marketing, Graphic dev. etc. Sales - Funnel & KPI management, Customer support/success etc. ㅡ Education Shobhit University, M ​ eerut — B.tech Graduate August 2011 - August 2015 B​. T ​ ech​. in C ​ omputer Science​ and Engineering is a four year professional undergraduate program offered by Shobhit University. ㅡ Co-Curricular Activities ● ● ● Student Coordinator, C.I.C.O.N National Conference, Shobhit University. C.I.C.O.N Nation Conference is organized by Shobhit University every year, where researchers submit their research papers. I was the student coordinator of organizing committee for consecutively 2 years.