Rita Makachia

MAKACHIA RITA Email:-| Phone: - PROFESSIONAL SUMMARY Highly adaptable and results-oriented professional with expertise in remote operations, sales, business development, customer success, project management, digital marketing, data analysis, and technology solutions. Adept at working in dynamic, fast-paced environments, collaborating with global teams, and leveraging digital tools for efficiency. Strong background in CRM systems, market research, automation, and strategic growth initiatives. Passionate about creating value in remote roles by driving innovation, optimizing workflows, and enhancing customer engagement. Seeking a remote position in data entry and analysis, account management, operations, sales, business development, digital marketing, customer experience, or project management where I can contribute to a high-impact team. CORE SKILLS & COMPETENCIES          Remote Collaboration & Communication: Experienced in using Slack, Zoom, and Microsoft Teams. Sales & Business Development: Expertise in client acquisition, strategic partnerships, and revenue growth. Customer Success & Retention: Strong focus on enhancing customer experience and increasing lifetime value. CRM & Data-Driven Decision Making: Proficient in Salesforce for performance tracking. Market Research & Competitive Strategy: Ability to analyze industry trends and create data-driven solutions. Project Management & Workflow Optimization: Skilled in leading virtual projects and streamlining processes. Digital Marketing & Automation: Expertise in LinkedIn prospecting, content creation, and email campaigns. Tech & AI Solutions: Proficiency in automation tools, cloud computing, and AI-driven workflow enhancements. Self-Motivation & Time Management: Proven ability to work independently and meet deadlines in remote settings. PROFESSIONAL EXPERIENCE Business Development (Remote) & Sales Consultant Freelance | 2023 – Present     Built strong client relationships using remote strategies, including LinkedIn networking and email outreach. Developed and executed automated sales funnels, increasing conversion rates by 30%. Utilized CRM systems to track lead engagement, optimize sales processes, and enhance retention strategies. Conducted virtual market research to identify emerging trends and business opportunities. Territory Manager | East Africa Breweries Ltd (EABL) Nairobi Division | 2023 – 2025            Led sales and customer engagement remotely using digital strategies and CRM tools. Conducted data analysis to optimize customer retention and strategic planning. Implemented remote training programs for internal teams and partners. Developed automated sales strategies that improved product penetration. Exceeded Sales Targets: Achieved my territory annual sales targets by 25%, implementing targeted promotional campaigns and negotiating favorable terms and contracts with my top accounts. Strategic Product Distribution: Successfully distributed strategic products by category across my accounts that drove increased trial of the brands by consumers and creating presence of our brands across all consumption occasions. Client Relationship Building: Strengthened client relationships by implementing a proactive communication strategy, Joint up Business Plans that sorted unique needs across my top accounts resulting in a 25% increase in client retention and increased rate of sale. Product Knowledge Training: Conducted comprehensive product knowledge training sessions for sales teams, enhancing their ability to communicate product value and drive sales. Strategic Merchandising: Optimized product visibility through strategic merchandising initiatives, leading to a 30% increase in product awareness and consumer engagement. Cross-functional Collaboration: Collaborated with marketing teams to develop and execute targeted promotional events, boosting brand visibility and generating a 15% increase in sales during campaign periods. Competitive Analysis: Conducted thorough competitive analysis, providing    actionable insights that informed pricing strategies and product positioning to gain a competitive edge. Data-Driven Decision Making: Utilized data analytics to identify trends and opportunities, enabling informed decision-making in product selection, pricing, and market expansion. Effective Negotiation: Negotiated favorable terms with distributors, resulting in a 10% reduction in distribution costs and improved profit margins. Regulatory Compliance: Ensured strict adherence to regulatory requirements in all territories, minimizing risks and maintaining a positive corporate image Trade Development Representative | East Africa Breweries Ltd (EABL) Mountain & Emerging Channels | 2022 – 2023    Managed and optimized client relationships using CRM and automation tools. Designed and executed email marketing campaigns to boost product awareness. Conducted competitor analysis and market segmentation to drive digital business development. Digital Marketing & Automation Consultant Freelance | 2021 – Present    Provided remote LinkedIn lead generation services to global clients. Automated workflows using AI-driven chatbots, reducing workload by 40%. Managed virtual marketing campaigns that drove customer acquisition and retention. Sales & Operations Executive | Enhance Auto E.A. Ltd Mombasa | 2020 – 2021    Managed remote client interactions and streamlined digital customer service processes. Automated invoicing and sales tracking, increasing efficiency and reducing manual work. Conducted virtual consultations to improve the digital customer experience. Research & Data Analysis Roles | Various Organizations 2016 – 2020    Conducted data collection and remote data analysis for multiple industries, including healthcare and education. Provided actionable insights that improved policy and decision-making for clients. Assisted in remote implementation of digital transformation programs for businesses. EDUCATION Bachelor of Science in Business & Information Technology Africa Nazarene University | 2012 – 2015 | Second Class Honors (Upper Division) TECHNICAL SKILLS       CRM Systems (Salesforce) Data Analytics (Excel, Google Analytics) Digital Marketing (Email Marketing, LinkedIn Automation) Project Management (Monday.com) Automation & AI Tools (ChatGPT) Cloud & IT Systems (Google Workspace, Microsoft Azure) LANGUAGES    English (Fluent) Kiswahili (Fluent) German (Basic) VOLUNTEER & COMMUNITY SERVICE    Cheshire House – Home for the Elderly, Kariobangi Remote Career Mentorship for Young Professionals ENACTUS Club & ANU Christian Association Member REFERENCES Available upon request.