Rita

 Rita Digital Marketing Specialist-- Shimla, India EDUCATION Bachelor of Arts HP University 2010 – 2013 Master of Business Administration HP University 2014 – 2016 SKILLS Search Engine Optimization Search Engine Marketing social media (Facebook, Instagram, Twitter, Pinterest) Copywriting Editing WordPress Shopify Content Strategy WORK EXPERIENCE Digital Marketing Strategist Freelancer 2022 - current Developed comprehensive marketing strategies for 12 clients across media channels, including email and social media Oversaw media budget to leverage 5 media channels focused on direct response offer development Launched new software to develop, test, and review analytics for marketing campaigns, surpassing target KPIs by 40% Incorporated certification steps to the sales lead process to reduce the bad contact ratio by 43% Social Media & Digital Marketing Specialist ROI Systems, Mohali 2020 - 2022 Managed and created content strategies that increased year- over-year referral traffic. Implemented 7 new promotional campaigns that increased yearly revenue generated by social media. Incorporated reels onto Instagram and Facebook to grow engagement by 31% on Facebook and 67% on Instagram Deployed lead-generation tactics to bring in new leads through social media campaigns Digital Marketing Executive Inext Solutions, Chandigarh 2017 - 2020 Led digital marketing initiatives, including social media, email marketing, and website development projects Developed action plans for achieving and measuring SEO campaign success using KPIs, keywords, and optimization Researched marketing trends and presented results, contributing to new strategies.