Rishabh Kukreja

Social Media Marketing Portfolio by Rishabh Kukreja Life isn't perfect but your social media presence can be! Little about me : I am a social media marketer and manager who understands the psyche of the consumer and how to attract them over digital platforms by optimizing social media organically and paid. I also have a little side of designing, so I can make some creatives over Canva. Since, I have been following some great accounts on media I know how great captions can do wonders to a post, so, I sure can deliver the appropriate copywriting using targeted keywords and Hashtags. Some of My Case Studies, Docs2meds, Sanjeevani Sanjeevani was officially launched for connecting people with the nearest plasma donors nearby their home, amidst the Covid-19 pandemic and to meet with other medical emergencies. Project description: Led a non-profit initiative “Docs2meds Sanjeevani” for 30 days. Grew the Instagram presence and engagement by 300%. Increased the number of app downloads from 100 to 930+ in 30 days. Managed the Docs2meds Sanjeevani’s Instagram, Twitter and Facebook handle. e. I assisted the graphics team to get the best creatives. (Reels and posts) f. Curated creatives and engaging Instagram Stories (quizes, questions) g. Community management. a. b. c. d. Client Name – Sri Kanth Country of Origin – India, Hyderabad Targeted Geographical Location – Cities that were mainly effected by Covid-19 the most. Below are the snapshots of the result from 1st may to 31st may 2021. All organic reach. • There were approx 100+ downloads on the first day when I began working. • As you can see there is an increase of 932 downaloads in a month, however it shows 500+ so, here is asnap clicked by the developers. • There was a 195% increase in the number of traffic and 321% increase in the number of people engaged on instagram compared to april 27, doing engaging stories and commenting on others post, asking for resharing the content, getting traffic from twitter. • As you can see, I managed to get Parul Gulati on board. Strategy was quite simple, i.e , first off we are a non profit project and helping people with their plasma requirements, so, I leveraged this in getting a boost for our page, so I reached out to Parul and she was very nice to help us out by promoting us, hence this gave us the boost in geting trafic and downloads on the app, and then I also managed the community and assisted them in registering on the app. • Doing so, got us a pretty good response, as you can see in the above image. The above data states the traffic and engagement till the mid of May, when the covid cases were at the peak, so leveraging an influencer really helped us stand out from the crowd. • There is also one thing that I experimented at first which really worked well in getting more downloads on the app and it is TWITTER, the strategy was simple yet subtle. I saw that #plasmarequirement , #oxygen , #covidresources etcetra hashtags were trending and people were asking for help, so I personally reached out to these people and retweeted their tweets telling them about Docs2meds Sanjeevani App, Henceforth we got a great response from twitter also, and as you can see in the above screenshot, A politically connected influencer retweeted our tweet seeing that we were helping out people in fulfilling their requirements. • Below are some creatives that I made, and rest were made by the graphics team that has been uploaded on the page.:- Therefore, After 30 days of hardwork, this was the result till 31st May. Hope you liked my work. Thank you!+