Rishabh Gupta

With five years of hands-on experience in digital marketing, I have developed a strong foundation in crafting data-driven strategies, managing multi-channel campaigns, and optimising user journeys to drive business growth. My expertise lies in leveraging analytics to understand customer behaviour, enhance performance, and support strategic decision-making. Throughout my career, I’ve worked extensively with tools like Google Analytics, Zoho Analytics, Google Ads, Facebook Business Manager, and various CRM platforms, allowing me to translate insights into actionable marketing initiatives that improve ROI.

As the digital landscape evolved, so did my passion for data. I naturally gravitated toward deeper analytical work and gradually expanded my skill set to include core data analysis tools such as SQL and Power BI. This shift reflects my desire to move beyond surface-level metrics and contribute to solving more complex business problems through data. I’ve completed multiple hands-on projects involving data cleaning, visualisation, and reporting, gaining a solid understanding of how structured data supports business intelligence and decision support systems.

I am now actively transitioning into a role that aligns more closely with business analysis or data analysis. My background in digital marketing gives me a unique perspective: I understand both the “what” and the “why” behind user behaviour and campaign performance. This cross-functional experience enables me to ask the right questions, connect the dots between marketing data and business outcomes, and collaborate effectively with product, marketing, and technology teams.

Known for being detail-oriented, curious, and proactive, I approach challenges with a problem-solving mindset and a focus on impact. I thrive in fast-paced environments and have contributed to both B2B and B2C campaigns across industries, adapting strategies based on market trends and performance data.

Currently, I’m honing my technical skills further through daily SQL practice and Power BI projects, to become proficient in data modelling, dashboarding, and business insights reporting. I am also working on mock business analysis use cases to build a strong portfolio.

In my next role, I aim to bridge the gap between business needs and data solutions, whether through marketing performance analysis, customer segmentation, or operational reporting and contribute meaningful insights that drive growth and efficiency.