Rintu Alex
Economist turned Product specialist. 11+ years of
comprehensive Customer Development, Analytics & Product
Ownership experience that includes building roadmaps,
Contact
-
research and management of high performing teams.
LinkedIn
Area: strategy, product, analytics, customer insights,
-London, UK
Summary
Founder
Insights Analyst
Founder
JOL.app, London
Mar '20 - Current
Hammerson, London
09/’17 – 03/’20
WorktoJob, London
10/’16 – 01/’19
Jol is a replacement for email and
chat for team communication. Drive 0
—> 1; From Customer Development
to Product Building
Strategic planning for shopping
centre portfolio with more than 300
million annual visitors to optimise
retail mix, location planning and
WorktoJob is a ‘career-route board’
that shows many routes to find jobs.
These routes are generated through
skill and experience gap analysis
marketing strategy
Digital Consultant
ABPL, London
01/’16 – 04/’17
Onboarded to Lead Digital
transformation the digital
transformation of the 45-year old
ethnic print publication.
Product Manager
Studio Ananas, New Delhi
12/’13 – 01/’16
Built innovative, internationally
recognised learning tools
Project Manager
Avant-Garde, New Delhi
04/’13 – 09/’13
Run experiential campaigns for
brands that included adidas, JLR,
Nilke.
Associate
D.E Shaw & Co, Hyderabad
09 '09 - 02'10
Financial Research Associate to
inform trading strategies for the
hedge fund
Notable Experience
Product Manager
Founder @ Jol.App, London; 04/’20 –Current
Jol is a team messaging platform, that moves your team ahead in harmony, improve creativity and reach better decisions,
faster.
Currently leading pivot of WorktoJob (2016) changing its focus from a skill gaps analysis to an internal knowledgebase tool, and team communication tool.
Ongoing tests to validate concepts to pilot user base identifying product and experience risks and testing concepts to
mitigate them
Highlights: pivot, entrepreneurship, SaaS, B2B
Insights Analyst, Strategy & Marketing
Hammerson PLC, London; 09/’17 – 03/’20
Strategic planning for shopping centre portfolio with more than 300 million annual visitors to optimise retail mix, location
planning and marketing strategy
Led rebuilding performance metrics to new ‘shopping centre-as-a-platform strategy’
Guided experience innovation in the centre for tracking shopping centre performance from using custom attribution
models to track visitors from their home to shops (from digital channels to computer vision-powered footfall tracking
tech in center.
Lead requirement gathering sessions with stakeholders and manage change to specified requirements, including
assessment of impact, communication, and supporting planning
Analysed retail performance, and sales data and engaged executive boards in defining weekly, monthly and quarterly
targets
Led the organization-wide adoption of PowerBi as the analytics and Insights tool
Highlights: strategy, innovation, retail analytics, KPI modelling, market research, stakeholder management
Product Owner
Founder @ WorktoJob, London; 10/’16 – 01/’19
WorktoJob is a ‘career-route board’ that shows many routes to find jobs. These routes are generated through skill and
experience gap analysis for a job role from publically available job postings and candidate information
Created a novel solution to create career paths peaking 28,000 MAU
Full ownership from vision, strategy, roadmap to product-market fit
Y Combinator Startup School Graduate - YCSS2018
Focus on customer lifecycle development, creating personas, customer interviews, prototyping, A/B, split testing and
feedback surveys
Highlights: entrepreneurship, business design, data-driven design, leadership
Digital Transformation Lead
ABPL Group, London; 01/’16 – 04/’17
Onboarded to guide the digital transformation of the 45-year old ethnic print publication.
Led a customer experience & empathy study to learn service expectations
Explored unlocking audience value through integrated events and experiences
Developed a roadmap to grow the event properties along with moving content online
Highlights: UX research, consulting, business proposition, experiential, multi-channel value attribution
Product Manager
Studio Ananas / HELM, New Delhi; 12/’13 – 01/’16
Virtual Police Station (VPS) | Commonwealth Human Rights Initiative
Designed and led the groundbreaking interactive and adaptive training tool for police education in India. Praised by
the national media as a tool to protect human rights.
Mythologies of Mumbai | Ford Foundation & PUKAR
Led the project in creating India's first interactive documentary, that explored the relationship between globalization
and entrenched socio-economic structures
Think & Throw | Toxics Link
Designed and led the project for Toxics Link to develop an innovative web-based learning tool that gamified an
instruction delivery system that fit a diverse audience segment
Non-Linear Narrative
Developed a multimedia non-linear narrative CMS (content management system) that accommodates 360-degree
videos, pictures, videos, text and other content to create interactive experiences online
Highlights: product management, UX design, information architecture, story-telling, agile, leadership
Project Manager
Avantgarde, India; 04/’13 – 09/’13
Organized concept to production projection planning and execution, with a strong focus on seamless integration of
digital marketing channels to experiential campaigns. Selected projects below:
adidas Originals: Led the project in executing the social media and experiential marketing strategy to localise the
brand.
NIKE Running: Conceptualized NIKE’s off-line brand activations to synchronize with a new digital strategy to create
and propagate a New Delhi Running Community.
Highlights: multi-channel marketing, market research, project manager, presentation skills
Education
M.A Cultural & Creative Industries
B.A Economics
King’s College, London (2012)
Loyola College, Chennai (2009)
Thesis (High Merit): Conceptualising a novel
framework for understanding collaboration in CCI
Courses included: Internet Culture & Digital
Industries, Research approaches to creative industries
Graduated with Distinction
Courses included: Econometrics, Quantitative
Economics, Managerial Economics
Deputy Joint Secretary, Economics Department
President of the Lillian Penson Student Club,
University of London
Selected Skills
Data Visualisation
Tableau, Google Data Studio, Powerpoint
Analysis
NVivo, SPSS, MS Excel
Platforms
Agile
Lean Development Methodologies,
Scrum
UX & UI
Prototyping, Wireframing, UX Diagrams: Figma, Invision
Management
Google Analytics, Fullstory, MixPanel, HotJar
Research & Strategy
Business Model Generation
Competitive Intelligence
Pricing Sensitivity Test, Price Optimisation
A/B Testing, Research
Goals
OKR Setting,Roadmap, Business Model Generation
Leadership
Team Management, Stakeholder Management
