Rinku Satpal

Rinku Dudani PPC Specialists VA, Expert Sr. Level Indian PPC Specialist, working from India I’m a Certified Google Adwords, Bing, Facebook, Amazon, Youtube, Linkedin, Pinterest, Snapchat, Outbrain & Taboola Expert. I have 9+ years of experience in PPC (Paid Advertising) with a documented record of success in increasing Sales, Online presence & Brand awareness for Ecommerce and Lead generation Industries. Career Objective: To obtain a high level of excellence in the growth-oriented organization and to utilize myself as a resource for the challenging jobs by upgrading my knowledge & skills from time-to-time. Availability: 30 hours | 10AM - 7PM IST Skills and Software: 1. Amazon PPC Ads - (3 yrs.)     Helium10 (3 yrs.) Junglescout (3 yrs.) Amazon Seller Central (3 yrs.) All Campaigns set up o Creating Sponsored Ads at Seller Central and Amazon Marketing services with Proper Structure. o Analyzing Search Term Report & Campaign Performance Report and accordingly implementing the changes in campaigns. o Spying on Competitors – Price, Product features, Title, Reviews. o Client’s Landing Page optimization – Suggesting clients about the changes on LPs to beat competitors like Price, Title and Product description. o Checking inventory on a regular basis. o Adding new Keywords, high bidding for high performing keywords, lowering the bids or pausing the underperforming keywords. o Controlling ACOS and spend the budget wisely. o Creating FB/Google ads for Amazon Store Front. Amazon Market Place: o o Worked on USA, UK, INDIA and CANADA Market place. Maximum budget managed is $150,000 so far. Other Amazon VA Work: o o o o o o Merging/Creating Variations Listing. Inventory management. Listing Optimization - Product's Title, Bullet Points, and Description & Backend Search Terms. Adding/Uploading New Products via Flat File or Online. Fixing Inventory issues like Inactive, Suppressed etc.. Managing Promotions, Lightning Deals, Coupons. o o o o o o o o o A+/EBC Content Manager. Regularly Monitoring all the Products listing & suggestions for improvement if required. Keyword Research via Helium10, Jungle Scout, Amazon Suggestion Expander. Monitoring Account Health regularly & checking Product Policy Compliance & suggesting the client in order to maintain it. Generating Reports. Creating/managing Store. Participating in Vine/Early reviewer program. Managing Feedbacks/Customer reviews. Launching cases for any issues. 2. Facebook/Instagram ads – (7 Yrs)     Campaigns set up o Creating and setting up various Ads campaigns – Traffic, Conversion, Engagement, Brand awareness etc. o Audit of Existing Facebook Ad Accounts o Review of Goals – engagement, conversion goals with the clients. o Tracking and Conversion Analyses– Basic analytics tracking and conversion tracking codes set up. o Setting up Custom Audience, Custom Conversions, Lookalike audiences or Remarketing audiences. o Audience Selection and Testing – Selecting the Location, Age, Gender, Demographics, Interests, (TV Shows, Influencers, and Magazines) Competitors, Behavior and Connections are key to the success of any Facebook PPC Campaign. I believe in continuous split-testing. o Remarketing – Setting up custom audiences so we can reach the group of people who have visited your web site and reach them with ads on Facebook. o Creating Lookalike Audiences where Facebook will find even more people who are similar to the client’s customers who like your page, who engage with your page, who visit your website, or who used your app. o Managing by Devices – Setting up Campaigns that target your audience by devices as needed. o Ad Variations – Creating a series of highly optimized ads and will continually split test them against one another (Single image ads, Video ads, Carousel, Canvas, Slideshow, Messenger ads etc) o Reporting – Providing Monthly or biweekly reports (as needed). Zapier Supermetrics Catalog management 3. Google Ads/Bing Ads/Youtube Ads (9 Yrs)  All Campaigns set up (Almost same as in Amazon and FB)  Google Merchant set up and management  Google analytics  SEMRush  Spyfu  Keywordtools 4. Pinterest/Snapchat (4 Yrs)  All Campaigns set up (Same as in FB)  Generating huge sales  Tracking set up 5. Data Entry/Lead Generation - (4 yrs.)     Google Spreadsheet/Form/Doc PowerPoint MSOffice Calendar Management 6. Graphic Design - (2 yrs.)     Canva Placeit Sproutsocial Pixabay 7. Customer Service (9 years)      Gmail Skype Slack Dropbox Zoho One 8. Additional Tools - (3 - 4 yrs.)            Zapier Shopify SEMRush Google analytics Google Merchant Supermetrics Reporting Swydo Reporting Google Hangouts Wrike Google data studio Zoho One 9. Activities Performed             Coordinated with team members to ensure achievement of all objectives. Directly interacting with the client for requirement gathering and reporting. Analysis of Business Specifications. Evaluating and Analysing the Business Requirement. Communicating effectively with external clients and internal teams to deliver product’s functional requirements as required. Providing suggestions to the development team to make the required changes on the landing pages or website to meet the client’s business needs. Managing any change requests related to the working project plans to meet the agreed deadlines. Assisted to facilitate increase in conversion rate for all PPC projects. Developed efficient PPC strategies and provided update to clients. Performed regular tests to maintain optimization of keywords. Prepared and organized various SEM campaign reports. Administered campaign results and monitored performance. Managed communication with various team members to facilitate adjustment in campaigns.      Administered all PPC projects and estimated budgets to maintain maximum returns. Ensured optimal high-quality score for keywords, ads and landing pages. Performed test on landing pages and delivered strategies to maintain conversion rates. Ability to generate and track analytics and conversion tracking codes. Ability to provide recommendations and strategies for PPC campaign improvement. 10. PPC Accounts Tasks –  Set up all types of ad campaigns – Search, Apps promoting, Remarketing campaigns, Display ads, Gmail ads, Youtube Ads.  Help Re-Design existing campaigns on Google Adwords, Facebook, Amazon, Bing Ads for better ROI.  Relevant and targeted Keyword research.  Achieve HIGH Quality Scores in Google Adwords.  Increase Conversions by analyzing your Landing Pages and help increase conversions with A/B Testing.  Write and continuously improve ad-copies for higher CTR in Google Adwords.  Integrate Analytics and Conversion tracking to help monitor clicks & conversions on ads.  Google Analytics implementation and management.  Creative conversion tracking to identify opportunities and optimize performance.  A/B testing of specific audiences and ad copy to maximize conversions.  Analyzing and optimizing accounts for additional ways to increase income.  Weekly ad audits and comprehensive monthly reports provided.  Mobile App promoting. Work Experience: (PRESENT to PAST) Company Name: Address: Position: Inclusive Dates: Job Description: Elemerce USA PPC Specialist February 2020 – January 2021      Company Name: Address: Position: Inclusive Dates: Job Description: Creating PPC Campaigns Google, Facebook/Instagram, Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met Directive Group USA PPC Specialist July 2020 – September 2020      Creating PPC Campaigns Google, Facebook/Instagram, Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met Company Name: Address: Position: Inclusive Dates: Job Description: Howling Brands USA PPC Specialist June 2020 – December 2020      Company Name: Address: Position: Inclusive Dates: Job Description: Real especialists Australia ecommerce PPC Specialist March 2020 – December 2020      Company Name: Address: Position: Inclusive Dates: Job Description: Salt Lake, USA ecommerce PPC Specialist Jan 2019 - Feb 2020 Creating PPC Campaigns Google, Facebook/Instagram, Amazon, Bing Weekly/Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met WSIALM Canada PPC Specialist April 2017 - Nov 2018      Company Name: Address: Position: Inclusive Dates: Creating PPC Campaigns Google, Facebook/Instagram, Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met Karta Ventures      Company Name: Address: Position: Inclusive Dates: Job Description: Creating PPC Campaigns Google, Facebook/Instagram, Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met Creating PPC Campaigns Google, Facebook/Instagram, Amazon, Bing Weekly/Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met Rob Janoff (LJHooker Real Estate) Australia PPC Specialist Feb 2015 - March 2017 Job Description:      Company Name: Address: Position: Inclusive Dates: Job Description: DIGI Ads Expert India PPC Specialist Feb 2015 - March 2017       Company Name: Address: Position: Inclusive Dates: Job Description: India PPC Team Lead Jan 2013 - Dec 2013 Client communication, understanding requirements Creating PPC Campaigns Google, Facebook/Instagram, Bing Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met Systematix India PPC Team Manager Nov 2011 - Dec 2012       Company Name: Address: Position: Inclusive Dates: Job Description: Client communication, understanding requirements Creating PPC Campaigns Google, Facebook/Instagram, Amazon, Bing Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met India Infotech       Company Name: Address: Position: Inclusive Dates: Job Description: Creating PPC Campaigns Google, Facebook/Instagram, Bing Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met Client communication, understanding requirements Creating PPC Campaigns Google, Facebook/Instagram, Bing Monthly Reporting Tweaking & Optimizing Campaigns Make sure that KPIs are met Empower Solutions India PPC Executive Jan 2011 - Oct 2011    Creating PPC Campaigns Google, Bing Monthly Reporting   Tweaking & Optimizing Campaigns Make sure that KPIs are met Certifications, Licenses & Trainings Completed Google Adwords Certification: Fundamental Search Advertising Mobile Advertising Shopping Ads Video Ads Display Ads Education   Arts and Commerce College (DAVV), Indore - M.A. English Literature – 2009 Gujarati Girls College (DAVV), Indore – B.com – 2007 I hereby certify that all information written above is true and correct to the best of my knowledge and beliefs.