Rinku Dudani

Rinku Dudani Email:-Contact: - OBJECTIVE To obtain high level of excellence in the growth-oriented organization and to utilize myself as a resource for the challenging jobs by upgrading my knowledge & skills from time-to-time. PROFILE SUMMARY Having the experience of PPC (Google adwords/Bing/Facebook/Amazon/Pinterest/Youtube Marketing – 9+ years) – an online marketing program of the search engines.       Worked as a PPC Team Manager. Achieving my client’s “Online Advertising (PPC/ Internet Advertisement/ Paid Marketing/ Sponsored Ads) Goals since 2010 has honoured me with 9+ years of expertise in Online Advertising / PPC activities. Have managed PPC Projects on various platforms like Google, Bing, Facebook and Amazon Ads. Exposure in handling client queries, providing them feasible solutions & building healthy relationships thereby achieving high customer satisfaction. Highly motivated team player with excellent Interpersonal and Customer Relational Skills. An effective Communication, Analytical, Presentation Skills, and Leadership Qualities. WORK EXPERIENCE           PPC Specialist – Karta Ventures, USA (For Reference you can contact Owner Mehtab and Alex), a USA based agency for Ecommerce Portals – Remotely worked on their high profile Ecommerce brands on the platforms Facebook, Google ads, Bing ads and Amazon PPC Ads. PPC Specialist – WSIALM, Canada (For Reference you can contact Owner Vineesh Sandheer), a Canadian Advertising Agency – Remotely worked on their 40+ Adwords/Facebook accounts. PPC Team Manager – DIGI Ads Expert, India (For Reference contact Ms. Geet as the Company Owner) PPC Manager - Worked with Rob Janoff Agency, Australia (Creator of Apple Company Logo - Remotely worked for him. For Reference you can contact JOEL their Marketing manager) PPC Team Manager at India Infotech, India PPC Team Manager at Systematix, India PPC Advertising Professional at Empower Solutions, India Office Admin Incharge at Choithram International School, India Primary Teacher at J.J. Public School, India Primary Teacher at Swami Pritamdas School, India PROJECTS EXECUTED Handled various clients, ranging from $1000 - $100,000 monthly budget and of different countries like India, Australia, Canada, USA, South Africa, Germany etc. Email:- Exposure to some of the Industries I’ve worked for:             Finance Sector Mattress Carpet Cleaning Pet Care Dentist Fitness Equipment Retailers Party Planners Spare Parts Distributors Immigration Consultancy Services Self-Storage, Plumbing Real Estate E-commerce websites including Clothing, Jewellery, Books etc. and many more… Some Work Credits:  www.lucyavenue.com  www.horizondevices.com  www.getgooddrums.com  www.solawoodflowers.com  www.doraihome.com  www.mycentsofstyle.com  www.shopsucculents.com  www.skyeearth.in  www.jashmetrology.com  www.migrationtranslators.com.au  www.smartsolutionskvm.com  www.disabilitymatch.co.uk  www.dynasty-autoglass.com  www.dcgtechindia.com  www.rockstarfoeaday.com.au  www.thebeancounter.co.za  www.theglasstrend.co.za  www.momorice.com PPC Activities performed:  Set up all types of ad campaigns – Search, Apps promoting, Remarketing campaigns, Display ads, Gmail ads, Youtube Ads.  Help Re-Design existing campaigns on Google Adwords, Facebook, Amazon, Bing Ads for better ROI.  Relevant and targeted Keyword research.  Achieve HIGH Quality Scores in Google Adwords.  Increase Conversions by analyzing your Landing Pages and help increase conversions with A/B Testing.  Write and continuously improve ad-copies for higher CTR in Google Adwords.  Integrate Analytics and Conversion tracking to help monitor clicks & conversions on ads.  Google Analytics implementation and management. Email:-     Creative conversion tracking to identify opportunities and optimize performance. A/B testing of specific audiences and ad copy to maximize conversions. Analyzing and optimizing accounts for additional ways to increase income. Weekly ad audits and comprehensive monthly reports provided.  Mobile App promoting. Key Accountabilities:                  Coordinated with team members to ensure achievement of all objectives. Directly interacting with the client for requirement gathering and reporting. Analysis of Business Specifications. Evaluating and Analysing the Business Requirement. Communicating effectively with external clients and internal teams to deliver product’s functional requirements as required. Providing suggestions to the development team to make the required changes on the landing pages or website to meet the client’s business needs. Managing any change requests related to the working project plans to meet the agreed deadlines. Assisted to facilitate increase in conversion rate for all PPC projects. Developed efficient PPC strategies and provided update to clients. Performed regular tests to maintain optimization of keywords. Prepared and organized various SEM campaign reports. Administered campaign results and monitored performance. Managed communication with various team members to facilitate adjustment in campaigns. Administered all PPC projects and estimated budgets to maintain maximum returns. Ensured optimal high-quality score for keywords, ads and landing pages. Performed test on landing pages and delivered strategies to maintain conversion rates. Ability to generate and track analytics and conversion tracking codes. Ability to provide recommendations and strategies for PPC campaign improvement. Specialities:           Google Adwords Facebook Ads Amazon PPC Ads Instagram Ads Pinterest Ads Snapchat Ads Etsy Ads Youtube Marketing Bing Ads Mobile Apps Advertising Tools:        Google Analytics Shopify SEMRush Zapier Helium10 Canva Google Merchant account Services:   Search Campaign advertising Display campaign Email:-               Shopping campaigns Dynamic campaigns Retargeting campaigns Retargeting Audiences Emails Display ads Creating Ad Copies Ad campaign set up & Campaign report management Paid search strategy implementation Better leads & sales Increased paid traffic Improved ROI Reduced CPC, High CTR, High Quality Score Bid management FACEBOOK ADS ACTIVIES –            Creating and setting up various Ads campaigns – Traffic, Conversion, Engagement, Brand awareness etc. Audit of Existing Facebook Ad Accounts Review of Goals – engagement, conversion goals with the clients. Tracking and Conversion Analyses– Basic analytics tracking and conversion tracking codes set up. Setting up Custom Audience, Custom Conversions, Lookalike audiences or Remarketing audiences. Audience Selection and Testing – Selecting the Location, Age, Gender, Demographics, Interests, (TV Shows, Influencers, Magazines) Competitors, Behaviour and Connections are key to the success of any Facebook PPC Campaign. I believe in continuous split-testing. Remarketing – Setting up custom audiences so we can reach the group of people who have visited your web site and reach them with ads on Facebook. Creating Lookalike Audiences where Facebook will find even more people who are similar to the client’s customers who like your page, who engage with your page, who visit your website, or who used your app. Managing by Devices – Setting up Campaigns that target your audience by devices as needed. Ad Variations – Creating a series of highly optimized ads and will continually split test them against one another (Single image ads, Video ads, Carousel, Canvas, Slideshow, Messenger ads etc) Reporting – Providing Monthly or biweekly reports (as needed). AMAZON ADS –  Creating Sponsored Ads at Seller Central and Amazon Marketing services with Proper Structure.  Analyzing Search Term Report & Campaign Performance Report and accordingly implementing the changes in campaigns.  Spying on Competitors – Price, Product features, Title, Reviews.  Client’s Landing Page optimization – Suggesting clients about the changes on LPs to beat competitors like Price, Title and Product description.  Checking inventory on a regular basis.  Adding new Keywords, high bidding for high performing keywords, lowering the bids Or pausing the underperforming keywords. Email:- Profile View: – Upwork Profile – https://bit.ly/2OHZ2c4 Linkedin Profile - https://bit.ly/2HgbVWp ACHIEVEMENTS      Direct contact with Google at Google Engage Agency regarding PPC Projects issues. Received many offers and coupons from Google Engage for PPC Projects. Completed projects requirements on or before time and got various bonuses from the clients. Received various accolades for many projects and assignments. Got Client’s Appreciation for sincerity and dedication towards assigned Task and completing successfully. CERTIFICATIONS & TRAINING  Google Adwords Certified Professional – o Fundamental o Search Advertising o Mobile Advertising o Shopping Ads o Video Ads o Display Ads  Training the new members in the team and making them productive quickly. EDUCATION  Arts and Commerce College (DAVV), Indore - M.A. English Literature – 2009  Gujarati Girls College (DAVV), Indore – B.com – 2007  ILVA Hr. Sec. School, Indore – 12th C.B.S.E. – 2004  ILVA Hr. Sec. School, Indore – 10th C.B.S.E. – 2002 I hereby declare that the information given by me is true to the best of my knowledge. Rinku Dudani Email:-