Rinku Dudani

Campaigns can run successfully if they are well set up and have an organized structure. Other than this, your website/landing page should be attractive enough to compel the users to convert/make a purchase/contact you. My Adwords PPC Process includes: 1. Preliminary Analysis: I will analyze your complete website and its working, whether all the pages are having a proper content, loading time, the Meta tags and content of the site to have better relevancy between the keywords, ads and landing pages. If any changes are required in Meta tags or landing page content, I’ll contact you to discuss and will move on further as per the discussion. 2. Competitors Analysis: I will learn why your top competitors rank high on the search engines, figure out which keywords they dominate, and then identify their weaknesses. Identifying these factors beforehand guarantees a higher success rate for your company since you will be avoiding the mistakes your competitors have made, and improving upon their proven successful strategies. 3. Keywords Research: My next step will be to research keywords. Keywords will be selected as per their relevancy to the services mentioned in the site, low cost and low competition so Google can charge you as low as possible. It means more converting and result oriented keywords will be added. I’ll send you the keywords list for approval. 4. Campaign Set Up: Next is, once the keywords are approved by you, I’ll start creating the campaign in the adwords account. The way I organize and set up the campaigns results in getting you higher quality scores that will ultimately lower down your cost giving you quality traffic. Maximum CPC (cost per click) or pricing for the keywords will be set keeping in mind the required cost to show the ads on first or top of the page (depends on your budget). 5. PPC Ads Design: The enticing and compelling Ads will be created in each adgroup defining your services. Directing all the ads to their relevant landing pages. Regular analysis and optimization is performed in order to get you more leads at low cost and beat the competitors. 6. Location Targeting: Your ads will be targeted the locations as per your requirements. Negative keywords will be added so Google should not show your ads on the terms/keywords which are NOT related to your services. For example, "Free" and many more. 7. Tracking Your Audience: In order to track the activity of users on your site, I will set up Google analytic account and conversion tracking. So I can track what users are doing on your site, what pages they visited, which keywords they searched, if they have filled up contact form or purchased any of your product etc.. 8. Monitoring, Optimizing and Reporting: Bi- Weekly reports will be sent to you wherein you will see all the metrics or data of your campaigns like keywords, clicks, impressions, CTR, conversions, cost etc. My Facebook Ads PPC Process/ Areas of Focus/Methodologies: 1. Audit of Existing Facebook Ad Accounts 2. Review of Goals – engagement, conversion goals with you. 3. Tracking and Conversion Analyses– Basic analytics tracking and conversion tracking codes will be provided. Proper tracking is essential to our success and we will work with your team to ensure it is accurate. 4. Reach Customers You Know – We can also set-up custom audiences to reach customers you already know with ads on Facebook. 5. Audience Selection and Testing – Selecting the Location, Age, Gender, Demographics, Interests, (TV Shows, Influencers, Magazines) Competitors, Behavior and Connections are key to the success of any Facebook PPC Campaign. We believe in continuous split-testing. 6. Remarketing – We will set up custom audiences so we can reach the group of people who have visited your web site and reach them with ads on Facebook. It is a great way to re-engage with your audience. 7. Find People Similar to Your Customers – We will create Lookalike Audiences where Facebook will find even more people who are similar to the client’s customers who like your page, who engage with your page, who visit your website, or who use your app. 8. Managing by Devices– We can set up campaigns that target your audience by devices as needed. 9. Ad Variations– We will create a series of highly optimized ads and will continually split test them against one another. 10. Reporting– We will provide monthly reports or biweekly reports (if you need).