RINA CALADIS
SALES AND MARKETING PRO
ABOUT ME
I am a dedicated and results-driven sales and marketing professional with
over five years of experience in driving revenue growth and enhancing
brand visibility. My expertise spans across diverse industries, allowing me
to adapt and implement strategic initiatives tailored to specific market
needs.
EXPERIENCE
Outbound Sales Representative
--Caloocan City, NCR
EDUCATION
Dec 2023 - Feb 2025
University of Caloocan City
Outsourced
Bachelor of Arts in Political Science
Client: Adzoom
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Utilized ZoomInfo for lead generation and prospect research to
identify potential clients.
Managed and organized lead data by accurately entering
SKILLS
information into HubSpot.
Conducted cold calls and sent targeted emails to engage prospects
and generate interest.
Led the full sales cycle, from initial outreach to closing deals,
ensuring a seamless customer journey.
Client: Wingmate
Served as an Inside Sales Representative, engaging with prospects
to drive business growth.
Proactively scheduled appointments to build and maintain a robust
sales pipeline.
Managed and nurtured the pipeline to ensure consistent followups and deal progression.
Client: SIAM USA LLC
Utilize Apollo to identify and acquire potential leads.
Reach out to potential clients through cold calling to schedule
appointments and generate interest.
Monitor, organize, and respond to sales-related emails and
Salesforce
HubSpot
GHL
Google Ads
Facebook Ads
Yoast SEO
Email Copywriting
ZoomInfo
Apollo
Lusha
inquiries in the sales inbox.
Datanyzed
Draft follow-up emails for meetings based on notes and Fathom
Hunter.io
transcripts.
Client: Driveway
Use LinkedIn Sales Navigator to source prospects for outreach by
collecting profile links, title, companies, and the number of
employees for revenue operations leaders at target companies
appointments and generate interest.
Salesnavigator
Copilot AI
LANGUAGE
Draft cold outreach to prospective customers for review
Coordinate and schedule meetings with prospects
Review engagement data of recent sign-ups, identify those who
are engaged using provided metrics, and enrich those leads to
determine if they’re qualified
English
Filipino
EXPERIENCE
Sales and Marketing Manager
Desktop Researcher
FightXpress/SIAM - Thailand
Reed Elsevier
Feb 2024 - June 2024
Design and implement effective email and outreach campaigns
from scratch.
Create and refine strategies for lead generation and outreach.
Write engaging and persuasive copy for emails and LinkedIn
messages.
Generate leads using Apollo and Salesnavigator
Schedule and coordinate posts for Instagram, Facebook, and
LinkedIn.
Design and produce eye-catching social media graphics and
content using Canva.
Add leads to automated email and marketing sequences.
Develop and deploy email direct marketing (EDM) and drip
Aug 2019 - Dec 2023
Perform in-depth research to identify and
gather information about prospective clients
and leads.
Enter and maintain comprehensive information
about prospects in the company’s database.
Assess and qualify leads based on predefined
criteria to determine their potential value and
relevance.
Draft and send promotional emails to qualified
prospects, following company guidelines and
best practices.
campaigns via Mailchimp.
Monitor and respond to incoming sales-related emails and
inquiries.
Schedule and coordinate appointments via Email and Linkedin
REFERENCES
Prepare and deliver pricing quotes to potential clients
Harrison Johnson
Santiago Gonzalez
Facilitate the onboarding process for new clients, ensuring a
Founder/CEO
Phone: +1 -
SIAM USA Director
smooth transition.
Email :-
Lead Generation Assistant Unit Manager
Skyscraper Insurances
June 2022 - Dec 2023
Develop and implement strategies to generate high-quality leads
for insurance products.
Conduct market research to identify target audiences and
opportunities for lead generation.
Track and manage leads through the sales pipeline to ensure timely
follow-up and conversion.
Assist the sales team with scheduling appointments, preparing
presentations, and providing necessary documentation.
Monitor and analyze lead generation metrics and performance to
assess the effectiveness of strategies.
Draft cold outreach to prospective customers for review
Coordinate and schedule meetings with prospects
Review engagement data of recent sign-ups, identify those who
are engaged using provided metrics, and enrich those leads to
determine if they’re qualified.
Lead and coach a team of Lead Generation Specialists to achieve
their individual and team goals.
Oversee and support two teams of Sales Representatives, ensuring
effective lead conversion and sales performance.
Conduct regular performance reviews, provide feedback, and
identify areas for professional development and training.
Email :-