Rima Sharma

Content Strategy Created By Rima Sharma What is Content Strategy? Content strategy is the process of bringing the right content to the right audience at the right time. It provides a framework and structure for content planning, creation, and management. A content strategist is an advocate for the content. A content strategist ensures that the content meets the defined business and audience objectives, and the content is prioritized, planned, and maintained. 1. Objectives 2. Audience 3. Medium 4. Resources 5. Workflow 6. Schedule 7. Creation & Publication 8. Management Key questions for delivering the right content to the right audience at the right time 1. Objectives 2. Audience Who are the stakeholders? Who is the target audience? What are the business and project objectives? What makes this audience unique? 4. Resources Who will create, approve, publish, and maintain the content? What content exists or needs to be created? 7. Creation & Publication Does the content meet defined objectives? Does the content follow defined standards? Is the content approved by main stakeholders? 3. Medium What's the audience context while accessing the content? What is the best way to connect with the audience? 5. Workflow What is the workflow for content creation, delivery, and governance? What are the standards and guidelines? 8. Management Does the content require future updates? How do we measure the usage and success? 6. Schedule What is the timeframe for content creation, publication, and management? Objectives: Why are we creating the content? Who are the stakeholders? Identifying the stakeholders is the first and the key step for a successful project. Project stakeholders are all the people who have a stake in the project or who matter to the project, either as owners, managers, creators, publishers, and maintainers. Make a list of each stakeholder's role and impact on content strategy. What are the business and project objectives? Find out what the company or business is all about. What are the business objectives? Find out about the project objectives. Are they realistic and measurable? How do they align with the business objectives? What does success mean for this project? These objectives serve as a point of reference. The identified stakeholders and the company literature are the best sources for this type of information. Audience: For whom are we creating the content? Who is the target audience? Identify and define your target audience. Identify why this audience is important for your business and how will they benefit from what you have to offer. Research the target audience of your closest competitors. Stakeholder interviews are one of the best ways to get this information. You can categorize and prioritize the audience as primary, secondary, and so on. What makes this audience unique? Find out what makes this audience unique. Identify the key characteristics that define them. Identify who inspires and influences them. Identifying these unique characteristics will help you in creating useful content for your users. Stakeholder interviews, personas are some of the best ways to identify the uniqueness and characteristics of your audience.