Rijal Abiyu Ramadhan (Rama)-| - | Jakarta, Indonesia
PROFESSIONAL SUMMARY
Results driven Digital Marketing Manager & Business Strategist with a proven track record in paid advertising, business
development, and digital transformation. I have led IDR 1B+ projects, secured multi-billion IDR contracts, and driven
20%+ business growth. Skilled in optimizing brand positioning, performance marketing, and strategic partnerships,
successfully reducing ad costs by 50%, increasing sales by 15%, and boosting brand awareness by 60% in six months.
Adept at leading high-performance teams and executing data-driven marketing strategies to scale businesses locally and
internationally.
EXPERIENCE
CEO & Digital Marketing Manager
PT. Generasi Empowering Nusantara
Mar 2022 – Present | Indonesia
● Successfully managed marketing campaigns and consultancy projects for various businesses, achieving a minimum sales
growth of 15%.
● Led multi-billion IDR projects and secured high value deals with private and government clients.
● Implemented digital transformation strategies, driving an average business growth of 20%.
Project Management & Operations:
● Managed cross functional teams to execute high-impact marketing campaigns, improving time and workload efficiency by
50%.
● Optimized workflows using Agile & Scrum methodologies, exceeding performance targets by 15%.
Business Development & Growth Strategy:
● Secured strategic partnerships and expanded market reach locally and internationally.
● Developed client acquisition and retention strategies, achieving an average CRM success rate of 30%.
Paid Ads & Performance Marketing:
● Led high-budget campaigns (Meta, Google, TikTok, LinkedIn Ads) with data-driven optimization, reducing costs by 50% while
maximizing efficiency.
● Implemented A/B testing and audience segmentation, achieving a 40% success rate on the first attempt to maximize ROI.
Strategic Leadership & Branding:
● Designed brand positioning and go-to-market strategies, increasing brand awareness by 60% within the first six months.
● Built a high performance team focused on innovation and maximizing results.
Chief Marketing Officer (CMO)
PT Modernesia Teknologi Informatika
Sep 2022 – Feb 2023 | Indonesia (Hybrid)
● Led digital strategy & B2B marketing for an IT consulting firm.
● Executed business analysis & sales strategies to drive growth.
● Managed data driven campaigns to enhance brand awareness.
Assistant Director & Marketing and Public Relations Manager
PT. Polaritas Multitrans Technology
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Feb 2021 – Jun 2022 | Indonesia
Secured corporate & government contracts worth over IDR 1B.
Led market expansion & business negotiations, increasing revenue by 25%.
Managed high impact marketing & PR campaigns, boosting brand visibility.
Built media & government partnerships to enhance credibility.
Oversaw large scale projects & CRM strategies, increasing repeat business by 40%.
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Human Resources Specialist
Lembaga Survei Independent Nusantara
Mar 2019 – Apr 2020 | Banten, Indonesia
● Provided HR support in legal compliance, talent management, change management, and workforce analysis.
● Managed employee relations, training, and organizational development.
Data Entry Specialist
PT. Tiki Jalur Nugraha Ekakurir (JNE)
Apr 2018 – Sep 2018 | Banten, Indonesia
● Processed shipping data entry with high accuracy and prepared daily reports for logistics tracking.
● Provided customer support and issue resolution, managing complaints handling to improve service efficiency.
EDUCATION
Institut Teknologi Indonesia | Bachelor of Management (2016 – 2020)
ORGANIZATIONAL EXPERIENCE
Chairman
Indonesian Institute of Technology (ITI) Management Alumni Association
● Led alumni engagement programs to strengthen professional networks.
● Organized mentorship initiatives and networking events.
SKILLS & EXPERTISE
Skills :
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Digital Advertising & Analytics: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Google Analytics, Google Tag Manager
SEO & Content Marketing: Ahrefs, SEMrush, Google Search Console, Yoast SEO
Social Media Management: Meta Business Suite
Email Marketing & Automation: Mailchimp, Thunderbird, Sender
CRM & Customer Management: Salesforce, HubSpot CRM, Zoho CRM, Pipedrive
Marketing & Graphic Design: Figma, Adobe Photoshop, Adobe Illustrator
Project Management & Collaboration: Trello, Monday.com, Notion
Data & Performance Analysis: Google Data Studio, Power BI, Tableau, Google Spreadsheet
Expertise :
● Digital Marketing & Paid Advertising: Google, Meta, TikTok Ads, LinkedIn Ads, Performance Marketing & Funnel
Optimization, A/B Testing & Audience Segmentation
● Business Development & Strategic Growth: Market Research & Analysis, Client Acquisition & Retention Strategies, Strategic
Partnership Development, High Value Business Negotiation (Deals up to IDR 1B+), Revenue Growth & Expansion Planning
● Branding & Positioning: Brand Strategy & Identity Development, Go-to-Market (GTM) Strategy, Luxury & High-End Brand
Marketing, Personal & Corporate Branding
● Project Management & Operations: Agile & Scrum Methodologies, Cross-Functional Team Leadership, CRM
Implementation & Client Relationship Management, High Impact Digital Strategy Execution
● SEO & Content Marketing: Technical & On-Page SEO, Keyword Research & Competitive Analysis, High-Converting
Copywriting, Blog, Social Media & Video Content Strategy
● Data-Driven Decision Making & Analytics: Google Analytics & Tag Manager, Conversion Rate Optimization (CRO), KPI & ROI
Tracking, Data Visualization & Performance Reporting
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