Richard Oluwatosin Israel
My name is Richard Israel, and a certified digital psychology specialist with
a decade of experience specialising in writing and a triennium in Digital
Marketing and Web Development. My skill set includes writing,
Lagos State, Nigeria.
Phone number:
communication, SEO, CRM, and data analytics and which have enabled me
-,
to help businesses generate traffic, leads and conversions. Deep experience
-
in Strategizing, Analyzing, campaign management, developing, and
transforming the market concept into relatable stories aimed at generating
leads, retaining customers, and sustaining business for profiteering.
Email-Portfolio
https://www.linkedin.com
/in/richard-israel-
EXPERIENCE
Mosaug Consulting, Lagos State - Digital Marketing Manager
2021
SKILLSETS
Creative writing
The company is a financial service provider, active in business support,
accounting, taxation and regulatory and compliance
Press release
redesigning and
Preparing accurate reports on our marketing
campaigns overall performance.
Promotional
marketing
Evaluating essential metrics that affect our website traffic, and target
audience.
Working with your team to brainstorm new and innovative growth
strategies.
advertising
Writing and publishing blog post content on the company site.
Designing and overseeing all aspects of our digital marketing
department including our marketing database, email, and display
advertising campaigns.
Brainstorms new and creative growth strategies through digital
marketing.
Identify critical conversion points and drop-off points and optimise
user funnels.
My main achievement in this job include (The first initiation):
Initiating the writing of press releases and product reviews for a new
Editing skill
Marketing
and
advertising
strategy
Emotional
intelligence
Reasoning,
problem-solving
launch.
, and ideation
Also. I helped design an explainer video and television commercial for a
new launch
Marketing
understanding
Design, build and maintain our social media presence.
Overseeing and managing digital projects.
and
Strong
verbal,
written,
Digitize Nigeria, Lagos State: Digital Marketing Executive
and
personal
2020 - 2021
communication
skills
This company is active in full-stack digital marketing. I'm
responsible for reporting directly to the CEO:
Overseeing multiple Ads accounts, implementing and optimizing
Facebook Ad Campaign and Google AdWords.
Auditing client websites and mobile apps for tracking performance
Creating, planning, and executing social media marketing to meet the
brand's objective
Managing social media presence on Facebook and Instagram
Unique content
creation
Google analytics
Customer
Relationship
Management
Analysing and visualising user engagement(using supermetric
connector to visualize data on Data studio) to track campaigns
software
My main achievement in this job include:
Initiating the use of connectors for visualization of data in Data Studio.
WordPress
Development
Initiating A/B testing for the Facebook Ad campaign that boosted
conversion.
Quick Service Communication, Ibadan — Content/Copywriter
AWARDS
2016 - 2019
ThinkOyo Initiative
This company was active in the production of compelling
Award
storylines. Reporting to the CEO directly, I was responsible for:
2014
– nomination
cautiously identifying and resolving gaps in the content development
support structure and improving workflow processes
Managing three members of the creative team to deliver great work
Producing original creative content for promotional advertising and
marketing materials
LIST
OF
PUBLICATIONS
Improvising strategic planning for content distribution
My main achievement in this job include:
working with my team to increase content distribution channels and
consumption by 55% against 30% I met upon resumption. It's evident
through sales.
Beacon (online newspaper) and Nigerian Alert
Newspaper, Ibadan - Columnist (freelance)
●
●
●
●
●
2015
Kept detailed schedule of column deadline
Wrote pieces and news stories for online publication.
Performed research and checked all facts to maintain a
high standard of journalist integrity.
Assisted in a column layout.
Wrote, edited, and produced stories for digital channels.
BRANDS I’VE RENDERED SERVICE TO, INCLUDE
Artera Home of Interior – Vietnam
Bayshore Healthcare – Canada
Richard Israel (2014).
The
reward
of
Patience: (a novella),
Akinkunmi
publications
LTD,
Ibadan.
Richard Israel (2017).
Dodo and his Teacher:
(a novella), Kenny G.
Publications,
Akure,
Ondo State
Richard Israel (2018).
Fundamental
Formulae
for
Oral
English,
Akinkunmi
publications
LTD,
Ibadan.
Richard
The
Israel (2019).
Forgotten
Cozii Proptech apps – USA
Gluu Server – USA
Daughter,
LANGUAGES
English, Yoruba
EDUCATION
Voluntary
Service/
Contech Technology University, USA - MSc
Development
Community
2022 - 2023
Digital Marketing
International Institute of Journalism, Abuja - PGD
2011 - 2012
University of Ilorin, Kwara State — BA (Hons)
2006 - 2010
Linguistics and Nigerian Languages
English
Language
Trainer - Community
High
School,
Ogungbade 2010
Executive
Board
member of Schools’
Reform Committee of
Community
High
School,
Ogungbade
2016 – 2021
Certification
PROFESSIONAL DEVELOPMENT
2020 Mini Degree: Digital Psychology and Persuasion
CXL Institute, USA
Courses: Applied Neuromarketing, Behavioural Psychology,
Behavioural Design, People and Psychology, Emotional
Content Strategy
2020 – 2021 Mini Degree: Growth Marketing
ConversionXL Institute, USA
2020
E-Marketing Institute - Web Analytics
2020
Oxygen Academy, Lagos - Copywriting/ Brand
communication (Diploma in Advertising)
CXL
certified
Digital
Psychology Specialist
