Richa Vatsala

With over two decades of experience across marketing, media strategy, brand communications, and integrated sales, I bring a rare blend of strategic insight and hands-on execution to every project I lead. My professional journey has been shaped by deep involvement in brand positioning, consumer behaviour, digital innovation, and content-driven storytelling—skills that have allowed me to create powerful narratives and measurable business impact for brands across diverse industries.

I have collaborated extensively with leading agencies, creative partners, broadcasters, and digital ecosystems, enabling me to understand both the creative and commercial sides of the communication landscape. From crafting full-funnel brand strategies to negotiating media investments, driving PR visibility, or conceptualising high-impact integrated campaigns, I ensure that every initiative is grounded in consumer insight, brand truth, and market realities. My strength lies in connecting the dots—aligning creative thinking, market intelligence, media efficiency, and business outcomes.

Alongside my corporate and consulting work, I independently run a specialised video production and content outfit, where my team and I create compelling films, brand stories, testimonials, corporate videos, digital ads, social content, and short documentaries. This dual exposure—strategic marketing on one side and hands-on content creation on the other—gives me a holistic perspective. I understand what narrative will resonate with audiences, what format will deliver maximum impact across platforms, and how to tailor content for brand needs, budgets, and timelines.

Over the years, I have also built strong proficiency in sales, client relations, and revenue strategy, having worked closely with business teams to drive partnerships, sponsorships, branded content deals, and market expansion initiatives. My approach combines empathy and negotiation finesse with a sharp understanding of category dynamics and organisational goals.

As a freelancer and consultant, I work with brands, founders, agencies, and creators who value clarity, creativity, and strategic depth. Whether it is launching a new product category, building premium brand imagery, scaling digital presence, advising on communication architecture, or producing a high-quality video piece, I bring commitment, consistency, and a solutions-driven mindset to every engagement.

At my core, I am a storyteller, a strategist, and a collaborator—passionate about helping brands express themselves with authenticity and impact. I thrive at the intersection of ideas, media, and content creation—and I look forward to partnering with organisations that want to grow with intention, innovation, and a strong narrative.