PERSONAL INFORMATION
SHARMA, Richa
Römerstraße 63A,
64291 Darmstadt
Germany
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Sex Female | Date of birth 07/02/1984 | Nationality Indian I Work Visa Obtained
WORK EXPERIENCE
June 2016 - August 2016
Communication Consultant (Freelance)
Merck KGaA, Darmstadt, Germany
Business or sector Chemicals, Pharmaceuticals
Devised communication strategy to inform, engage and educate over 50,000 company employees about one of the biggest IT changes at Merck. The engagement came with the following responsibilities:
Outline for the overall campaign and content approach
Conceptual Newsletter design and writing content and news articles
Web portal content editing and proof check of articles and posts
Conceptualize marketing ideas and write stories depicting IT services transformation
Develop microsite wireframe and website content for the Digital project stream
August 2014 - March 2016
Deputy Editor
Times Internet Services, New Delhi, India
Business or sector Media & Publishing
Manage and update content of 8 TGP websites, which included Gizmodo, TechRadar and Business Insider
Web Content Management: Ideation, Content Generation for different team editors, planning special Tech Web properties, content Quality Control for online articles including Social Media posts
Reporting, Copywriting, Proofing, Subbing and Editing content for all websites
Manage team of in-house writers and freelancers to get the desired copy for respective websites.
Peer review stories, check them for plagiarism and ensure quality articles are uploaded on the website
Coordinate the editorial publishing plan with the social media team
March 2011 - July 2014
Deputy Manager – Marketing Communications
HCL Technologies, Noida, India
Business or sector IT Infrastructure Services
Create, develop and launch integrated, multi-channel print, catalog, web and direct marketing campaigns
Joint Asset Creation with various Research & Analyst firms (such as EMA and Gartner)
Manage external and internal communication functions, Direct brand management, SA and Analyst relations
Content Support for C-level events (Global), which included ghost writing, email marketing copywriting, writing whitepaper and thought leadership content on latest technologies and trends (such as Cloud Computing and Big Data)
Collaborate with sales and business development teams to create, develop and launch integrated, multi-channel print, catalog, the web and direct communication campaign plans for APAC, EMEA and the US markets.
September 2009 – March 2011
Assistant Editor & Senior Correspondent
Gadgets & Gizmos – a India Today Group Magazine, Delhi, India
Business or sector Print and Media
Responsible for managing all editorial tasks for print
Develop fresh story ideas relevant for the magazine and get them written by in-house authors or freelancers
Editorial coordination with design, in-house writers and freelancers
Public Relations: Building rapport with the corporates and eminent personalities in the tech biz space.
Update and maintain a database of electronic & IT companies’ Corporate Communication Heads and Media PRs in India
EDUCATION AND TRAINING
July 2009 - June 2010
Post Graduate Diploma in Journalism and Mass Communication
EQF level 7
Indira Gandhi National Open University, Delhi, India
July 2004 - June 2006
Masters of Science in Physics
EQF level 7
Hansraj College, University of Delhi, Delhi, India
July 2001 - June 2004
Bachelors of Science (Honours) in Physics
EQF level 6
ARSD College, University of Delhi, Delhi, India
PERSONAL SKILLS
Mother tongue(s)
Hindi
Other Languages
English (C2 – Proficient User), French (A1 – Basic User), German (Acquiring A1 Skills)
Organisational / managerial skills
Team Management, Project Management, Content Management, Website Management, Print Management, Website Content Updation and Maintenance
Job-related skills
Marketing Communication, Corporate Communication, Internal Communication, Feature Writing, News Writing, Feature Editing, Copywriting, Web content writing, Report Writing, Case Study writing, White Paper writing, Blog writing, Proof checking, Engaging Readers, Fact-checking, Real-time reporting, Interviewing, Researching, Data Analysis, Recruiting writers
Computer skills
Windows, MS Word, PowerPoint, Excel, Outlook, MS Project, Adobe PDF, Google docs, Google Analytics, Picasa Image editing software, Pixlr Image Editing software, Photoshop (working knowledge), CMS, Wordpress, SharePoint, QuarkXpress
