CURRICULUM VITAE
Name: Ricardo Mota
Age: 28 years
Address: Rua Presidente Antonio Candido, 330, apt 51, São Paulo, SP, Brazil.
Calle 3 oriente 1361, Viña del Mar, V Región, Chile.
Phone: - / -
Skype: ricardomota00
Email:-Languages: Portuguese (native), English (fluent), Spanish (fluent).
Portfolio: www.behance.net/ricardojmota
Academic education:
1: Senac University Center, Bachelor of Design, 01/2007 - 12/2010
2: IED European Institute di Desgin, specialization in Strategic Design, 06/2009 - 07/2009
3: Babson College, Specialization in Marketing and Business Administration 01/2011 07/2011
4: Babson College, Specialization in Innovation, 06/2011 - 07/2011
5: FAAP, Specialization in Design Thinking, 06/20013 - 07/2013
6: Envisioning Technology, Technology Research, Innovation & Storytelling, 06/2014 07/2014
7: Perestroika, Decoding (transforming human behavior into data), 07/2016 - 08/2016
8: NAMA, Specialization in AI, ChatBots and SmartBots, 12/2016 – 01/2017
International experience:
Country: USA
Period: 10 months
Objective: Studies: specialization at Babson College in Boston.
Country: Chile
Period: 30 months
Objective: Activation and implementation of startups and companies in the LATAM market.
Country: Argentina and Uruguay
Period: 6 months
Objective: Enabling companies in the LATAM market.
Professional experience:
Company: SORBS
Last post: Creative Director
Location: San Mateo, US / Santiago, Chile
Responsibilities: I work as creative director and brand representative for emerging markets,
for SOBRS, developing seamless mobile, game and VR experience for musicians to practice
and play their favorite music anytime, anywhere while competing with their friends. I’m
responsible for presenting the product to great musicians and ambassadors, besides I am the
respresentande of the brand in the emerging markets. I achieved very important results for
the company.
Company: Hater
Last post: Brand Representative
Location: Brooklyn, US / Chile / Brazil / Argentina
Responsibilities: I act as Brand Representative in Latin America for Hater, a dating app
based on the things we hate. I am responsible for contacting partners, growth
hacking, marketing, content creation, growth reports, analysis and brand pitching.
Company: Sweet Rush Inc
Last post: UI/UX Designer
Location: San Francisco, CA
Responsibilities: I was UI/UX Designer at Sweet Rush, helping to drive Sweet Rush UX/UI
product vision across all media devices, game consoles, internet-connected TVs, phones,
tablets, VR and ChatBots. Working closely with product managers, creative directors and
other cross-functional teams to create concepts, wireframes, designs and prototypes for a
variety of screen sizes and device categories. Clients like: Mondelez, Google, Penske,
LiveNation, Chase and JpMorgan, having as main assignment the creation of innovative
solutions to optimize the training and to improve the performance of the companies, with agile
methodologies.
Company: JMA
Last post: Marketing and Creative Director
Location: Miami / São Paulo
Responsibilities: I,m responsible for all marketing, creative and sales actions of the company
from digital marketing, UX/UI, product design, innovation and business strategies, serving
large customers and international agencies such as LATAM Airlines, American Airlines,
Expedia, Unik,TIVIT, WEX Group, Sodexho Group, Datamétrica , CSU, among
others. Participate directly in new business activation, partnerships and strategic
implementation in the Latin American and North American market.
Company: Dude App
Last post: Founder
Location: San Francisco
Responsibilities: I was responsible for the creative vision, the look, the feel and tone of Dude,
the main function of maintaining the four key levels of creative content development,
marketing content and other application content and brand the identification of a great idea
and its modeling, the protection of that content within the enterprise and ultimately guide the
content production and activation in global markets. In addition to the specific duties of the
job, as good entrepreneur, "float" in all areas, being present in finance, management and
administration. Startup selected by FbStart and has received angel investment.
Company: Hoorizon
Last post: Director of Marketing and Art
Location: São Paulo
Assignments: Acted as Director of Marketing and Art in a digital agency with major clients
such as Hapag Lloyd, EA Eletronic Arts, DoBem Sucos (from Ambev), LAN, Corporate
Cofiance, SuperiorSocks, FiveStarsLogistics, and manage various social media artists and
brands.
I was responsible for planning, research, digitial marketing campaigns, inbound
marketing actions, digital strategy, measurement results, Branding, Verbal ID and ID and
Naming Visual Environments, User's Manual, Stationery, Fleet and Uniformity. Promotional,
direct marketing, gifts, printed, packaging, Internal Marketing, Activation, Video
Product Advertising, Newspaper, Magazines, Outdoor and Indoor Media, Website, HotSite,
MobileApps, Mobile Games, E-commerce, Landing Page and Digital Media.
Company: Driller Med
Last post: Marketing and Design Coordinator
Location: São Paulo
Responsibilities: I was responsible for coordinating the entire marketing industry and design
company Driller Med / Driller Dental, the main duties disseminate the product in the market
through visual communication strategies and advertising aimed at the target audience, aiming
for profitability, selling equipment, brand establishment and achievement of sales targets and
growth.
Main activities: planning dissemination strategies of products, creation of promotional
materials, Website maintenance, social media, new proposals.
Coordinate the team in the operationalization of the activities related to product marketing,
from product launch to the development and creation of another, seeking greater market
presence. Monitoring the development project to launch the same, since the creation of
briefings from the contractors, media, until the application of disclosure at the site of
distribution (fairs, conferences, events), seeking the best way to reach the target
audience. Distribute all the information necessary for meeting deadlines of all tasks related to
the launch of products to responsible involved in the project.
Monitoring the development of the arts with the project department.
General coordination of all activities relating to marketing management, strategic actions and
marketing.
Company: Fitz Roy Entertainment
Last post: Senior Designer
Location: São Paulo
Duties: I was Senior Designer in FitzRoy, a company specializated in the sale and
manufacture of toys and mobile games. "Arvorismo, Brinquedão Wood, Zip Line, Bungee
Trampolines and others," and its main clients, Globosat, Rede Record, Fantasy World,
among others
I worked directly in the creation of all the company's promotional material, mobile games,
creating new products and 3D illustration construction.
Company: NGO Act Citizen
Last post: Designer
Location: São Paulo
Duties: The Citizen Act is a non-profit organization without ties supporters, business or
religious, qualified with OSCIP committed to the socio-cultural and educational integration of
society.
I worked in the development of toys and creating playful securities, along with the community
of Capão Redondo.
Specializations and Courses:
· Office Excel
· Office Word
· Office Power Point
· Keynote
. Presentation IDEO
. SCRUM
. Agile
. LeanCanvas
. Direct Sales
. UX for ChatBots / SmartBots
. UI for ChatBots / SmartBots
. Adobe Photoshop
. Sketch
· Adobe Ilustrator
· Adobe InDesign
· HTML, Javascript, CSS
. Game Design
. VR Unity3D
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced
level: basic
level: advanced
level: basic
. Rhinoceros 3D
. 3D Max
. Storytelling
. Tag Manager Advanced.
· Google Analytics
. Google Ads
. Facebook Ads
. Instagram Ads
. SEO Tactics.
level: advanced
level: advanced
level: advanced
level: intermediary
level: advanced
level: advanced
level: advanced
level: advanced
level: advanced