Ricardo Da Costa

Ricardo da Costa Highly experienced and dynamic manager with specialist knowledge in direct and social media marketing strategies, events, and conferencing. Experience in outbound and inbound telesales and management of call centres. Skilled in all aspects of Marketing, SEO optimization, social media strategies, developing and maximizing sales results through developing an efficient sales channel model, increasing, and retaining customer bases and identifying and exploiting new opportunities in the marketplace. Gained vast experience base of developing databases, strategic planning, training and development, team building, project management, motivation, marketing strategies, product launch plans, sales tools, branding cost reductions & profitability initiatives. Proven skill set demonstrating, innovative ideas and a natural flair for direct marketing, campaigns, and a proven record of success within leading edge B2B, B2C, government market sectors, time after time with hard facts to back this. Prudent and effective financial management of the entire business system together with budget creation, implementation and management has yielded proven successful results. Results orientated & thrives on challenges and high-pressured scenarios. EDUCATION MBA Marketing, University of Luton (now University of Bedfordshire) January 2001-Present Nat. Dip. Marketing & Sales Management, Vaal University of Technology January 1993 - December 1996 Diploma Digital and Social Media Marketing, Shaw Academy April 2017 - November 2017 SKILLS Telesales (inbound / outbound) International Business Development Consulting Customer Acquisition Presentations Customer Retention Sales Processes Business-to-Business (B2B) Marketing Automation Strategies Sales Management Recruiting Sales Client Relations Business Development& Marketing Marketing SaaS Sales Sales Management Management Recruiting Sales Business Development EXPERIENCE DIRECTOR, DA COSTA CONSULTING SERVICES (Bellacardo Group) October 2018 – Present South Africa Responsibilities / KPI’s • • • • • Provide marketing and business advice and strategies to SME concerns. Provide strategy and business guidance for product launches. Launch online marketing campaigns. Develop and implement SEO strategies. Support / train inbound and outbound telesales divisions. Ricardo da Costa • • Financial and budget advice. KPI’s varied from project to project and were defined in the Scope of Work for each project. COMPLIANCE OFFICER, FUTURE EDUCATION (CONTRACT) June 2023 – March 2024 United Kingdom Future Education supports education professionals from all over to find their next job in education by providing supply teachers / teacher assistants as well as full time teaching roles. • • • Responsible for the compliance and onboarding of candidates. Background Checks and vetting of individuals applying to work in the educational system. Provide advice and assistance to prospective applicants. BUSINESS DEVELOPMENT SPECIALIST, TROI (CONTRACT) March 2023 – May 2023 United Kingdom Troi is an embedded recruitment company that provides a partner based monthly subscription recruitment service. • • • • • • Responsible for Outbound Telesales. High Level network and appointment coordination. Sales Strategies and Outbound Call Centre creation and implementation. Minimum outbound calls of 80 dials per day. Social Media interactions and communication on platforms such as LinkedIn and Facebook. Minimum of 40 connects per day. Conducted exploratory Zoom Call meetings with Clients (Product Information), depended on the stage of the Sales Process. CUSTOMER SERVICES MANAGER, MEDVOCATION (CONTRACT) April 2021 – January 2023 Ireland Medvocation is a global healthcare recruitment marketplace connecting millions of healthcare professionals with the best employers and recruiters. Responsibilities / KPI’s • • • • Responsible for an Outbound Telesales team of 10 customers per service consultant Training & Sales Strategies for the SaaS Sales team. Outbound SaaS Sales Calls (KPI’s were the same as the team members, minimum of 25 Outbound phone calls per day, 50 emails send to clients per day as well as Social Media interactions and communication on platforms such as LinkedIn and Facebook. Conducted exploratory Zoom Call meetings with Clients (Product Information), depended on the stage of the Sales Process. Ricardo da Costa FINANCIAL ADVISOR, LIBERTY LIFE March 2019 – Jan 2020 South Africa Responsibilities / KPI’s • • • • • • Outbound telemarking client prospecting. Provide financial advice and investment strategies for clients. Regular follow up reviews with client portfolios. Yearly reviews to adjust portfolios for clients and update where necessary. Provide support to clients during claims. KPI’s – 5 Life Insurance Products and 2 Investment Products to be sold per month. I achieved KPI’s required every month. GENERAL & MARKETING MANAGER, JACARANDA EVENTS & MARKETING PTY LTD, March 2015 – September 2018 South Africa Responsibilities / KPI’s • • • • • • • Responsible or the formulation, implementation and management of the strategic business plan. Implement effective business application policies to fulfil both short- and long-term strategies. Manage and compile realistic operating and sales budgets leading the management team by giving clear guidance and directive as per company’s strategy. Ensuring that all services are delivered according to company standards, resulting in excellent customer experiences. Maintain excellent customer and staff relationships. Host key clients and possess excellent public relations skills within the market. Develop and implement innovative products offerings to increase net profits. MARKETING MANAGER, TSHWABAC, July 2007 – February 2015 Pretoria, South Africa Responsibilities / KPI’s • • • • • • • • • • Responsible for the formulation, implementation, and management of the strategic Marking Plan for the Tshwane Events Centre (Tshwabac). Create and update marketing literature both print and digital. Formulate an effective Public Relations Strategy for the venue. Implement effective rental policies for both short- and long-term tenants. Responsible for the creation and implementation of rental contracts for short- and long-term clients as well as suppliers. Manage and compile realistic operating and sales budgets for the venue. Implement and manage the health and safety regulations for the venue. Manage and implement effective Facility Management policies for the Centre. Provided leadership, training and motivation for all business support staff. Formulated new sales strategies to increase rental occupation on sales success. Ricardo da Costa DIRECTOR, NORTHGATE LIQUORS DIV WESTPOINT TRADING, July 2004 – June 2007 South Africa Responsibilities / KPI’s • • • • • • • • Responsible for all aspects of management for a successful family business. Responsible for the complete Marketing and Promotion cycle within the business. Responsible for creating and assisting with product activations and promotion in store. Build and manage an effective customer retention program. Appointed to handle all the stock control and financial matters for the business. Provided leadership, training and motivation for all support staff. Formulated new sales strategies to grow business on sales success. Successfully created new business accounts. MARKETING MANAGER, CONSENSUS ECONOMICS, March 2002 – May 2004 United Kingdom Responsibilities / KPI’s • • • • • • Responsible for development & implementation of full market mix & strategic policy. Appointed to implement and manage various multi-media marketing campaigns. Sourced new company data to grow market share of specialist financial publications. Oversaw and controlled direct mail, outbound telemarketing and email activities. Responsible for the design, maintenance and updating of the website. Successfully negotiated deals with list brokers for new marketing information. MARKETING MANAGER, TERAPINN, March 1998 – November 2001 South Africa Responsibilities / KPI’s • • • • • • Responsible for all aspects of direct marketing campaigns for B2B trade shows. Appointed to increase sales and profitability by maximizing the impact of events. Responsible for all sales material, copywriting and production for both print and digital media. Successfully led a highly motivated team of web marketing & database professionals. Designed websites for high-profile conferences & other important marketing events. Formulated new sales strategies to grow business on sales success & profitability. BUSINESS DEVELOPMENT MANAGER, THE SAGE EDUCATION TRUST DIVISION OF SAGE LIFE, August 1996 – February 1998 South Africa Responsibilities / KPI’s Ricardo da Costa • • • • • Responsible for all aspects of developing new databases for target marketplace. Conducted outbound sales calls to qualify and set appointment for financial advisors. Was appointed team leader of the outbound call centre, and had to assist with the call centre’s managers daily duties. Successfully established and developed new corporate accounts and sales aids. Successfully achieved increased year on year sale revenues over and above target. KEY ACCOUNTS SALES REPRESENTATIVE, PANASONIC BUSINESS SYSTEMS January 1996 – July 1996 Johannesburg, South Africa Responsibilities / KPI’s • • • • • • Responsible for sourcing and developing new business sales. Provide key account management and support. Upsell and ensure key accounts machinery was updated. After sales service and support. Produce and run Product Road Shows and expos Provide product presentations to board level. Available On Request - List of Referrals & Comprehensive full CV