Ricardo Alfaro

MARKETING STRATEGIST MANAGER PROFESSIONAL SUMMARY: Dedicated and results-driven Marketing Strategist Manager with a proven track record of developing and executing successful marketing strategies. Adept at collaborating with clients across diverse industries, including finance, retail, healthcare, and construction. PROFESSIONAL EXPERIENCE Independent Fractional Marketing Strategist: May 2021 - up to date Developing marketing strategies and overseeing the coordination of their implementation, including buildout, testing, launching, and optimization, to precisely align with the unique requirements of clients. masFusion Multimedia S.C. As the partner and founder of the Digital Media Agency, our primary focus was on delivering consultancy services and generating software and marketing solutions. Accounts Director: July 2014 - May 2021 ● Accounts Director o Oversaw comprehensive communication and overall strategy for ebay latam, encompassing goal identification, audience cultivation, branding and identity establishment, and the definition of key performance indicators (kpis). o Additionally, I served as the SYSOMOS representative for latin america, providing brands and agencies with expert guidance on social data monitoring. o My responsibilities also included successfully negotiating and closing new account acquisitions. ● Account management March 2012 - July 2014 o Conducted digital strategy consulting for the retail brand C&A, resulting in a remarkable 200% increase in online presence. o Spearheaded the development of an online e-commerce strategy for SHERATON VALLARTA & BPICHILINGUE, leading to a +100% increase in reservations in the first year and a 45% boost in condo sales and upsells. o Conducted in-depth analysis of client current campaigns to identify areas for improvement and uncover new business opportunities. EDUCATION Instituto Tecnológico y de Estudios Superiores de Occidente (ITESO): Industrial Engineering - 2013 School of life (Self-taught study): Dan Kennedy fundamentals and advanced courses (Direct response advertising), Russel Brunson full training (Online direct response advertising), Ryan Deiss, Frank Kern, Mark Joyner, etc. SKILLS ● ● ● ● ● IT and marketing project management Direct response strategy development Sales Copywriting definition and optimization Funnel Building development Media buying performance analysis ● ● ● ● ● Task automation management Strategy stress test and development Data analysis and interpretation Marketing strategy development Problem solution and mediation with clients Email | LinkedIn | Website Testimonials