Ricaela Orbase

I am a dedicated and detail-oriented Digital Marketing and Merchandising Specialist with professional experience supporting marketing initiatives, managing online content, and coordinating apparel merchandising operations. I have developed a strong background working in fast-paced environments where organization, communication, and attention to detail are essential. My professional experience spans across marketing, fashion merchandising, and customer-focused roles, allowing me to build a diverse skill set that supports both creative and operational business needs.

Currently, I work as a Marketing Assistant where I support the marketing department in organizing and executing marketing initiatives and brand campaigns. My responsibilities include assisting with social media management, composing and posting website and social media content, and supporting marketing executives with project coordination. Through my work, I have contributed to social media campaigns that increased website traffic and helped the team identify new target markets through research and analysis. I enjoy working with digital platforms and helping brands improve their online presence through engaging and informative content.

Before transitioning into marketing, I worked in the apparel industry as a Merchandiser and Assistant Merchandiser supporting international accounts. In these roles, I coordinated garment sample development from proto stage to pre-production, communicated with international merchandisers, and worked closely with factory teams to ensure products met buyer specifications and deadlines. I also assisted with fabric, trim, and garment testing in coordination with Bureau Veritas Cambodia and supported shipment preparation and tracking. These experiences strengthened my ability to manage timelines, coordinate across teams, and maintain quality standards.

I hold a Bachelor of Science in Information Technology, which has helped me develop technical skills useful for digital marketing and online content management. I am experienced with tools such as WordPress, Wix, Adobe Photoshop, and Microsoft Excel, and I am comfortable working with CMS and CRM systems.

I am known for being responsible, organized, and highly collaborative. I enjoy working in team environments where I can contribute ideas, support project goals, and continue learning new skills. My goal is to grow professionally in digital marketing and business operations while helping organizations improve efficiency, strengthen brand presence, and deliver high-quality results.