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RUBIO, RICA JEAN D.
WORDPRESS DEVELOPER
-/-
Portfolio: https://ricarubio.com/
Web professional with more than 10 years of
experience in the following areas:
1) Wordpress Development
2) WP Maintenance/Management
3) WP Speed Optimization
4) Woocommerce Development
5) Woocommerce Management
6) Wordpress Technical SEO
7) Shopify Build and Maintenance
8) Magento Maintenance/Management
9) Webflow Development
TECHNICAL SKILLS
+ CMS PLATFORMS
Wordpress
Woocommerce
Webflow
Shopify
Magento
Webflow
Squarespace
Sitecore
Teamsite
+ PROJECT MANAGEMENT TOOLS
Asana
Trello
Clickup
Jira
Sharepoint
Teamwork
+ COMMUNICATION TOOLS
Slack
Zoom
Skype
Basecamp
Hangouts
+ WP PAGE BUILDERS
Beaver Builder
Elementor
Divi
Gutenberg
+ WP PLUGINS
Advanced Custom Fields
Custom Post Type UI
Pods
Gravity Forms
BackupBuddy
UpdraftPlus
Woocommerce
SEOPress
Yoast SEO
Rank Math
KEY QUALIFICATIONS
- Build quality websites using Wordpress & also popular CMS such as Webflow & Shopify
- Optimize Core Web Vitals metrics to have a better SEO ranking
- Ensure that all web pages are tested and displays properly to all web browsers & devices
- Perform website maintenance, troubleshooting and fixes
SENIOR WEB DEVELOPER & TECHNICAL SEO ------- AUG 2022 – APR 2023
Ok Omni
- Build WordPress websites based on project requirements
- Build Shopify websites; Edit liquid templates as necessary
- Troubleshoot and fix Wordpress issues
- Optimize website speed to reach optimal score in Google PageSpeed Insights
- Install and customize SEO plugins such as SEOPress / RankMath
- Install Google Analytics, Google Search Console and Google Tag Manager
- Create goals in Google Analytics
- Create events in Google Tag Manager
- Troubleshoot and fix issues in Google Analytics and Google Tag Manager issues
- Troubleshoot and fix Google Search Console error reports
- Fix website audit reports from SEMrush or any related SEO tools
WEB DEVELOPMENT LEAD ------- DEC 2021 – DEC 2022
Blue Surge Agency
- Build Shopify websites; Edit liquid templates as necessary
- Build WordPress websites based on project requirements
- Create standard operating procedures and ensure documentation is up-to-date
- Collaborate with junior developers to build mobile-responsive websites.
- Operate as a project manager of the website department and prioritize website
development projects, set timelines and assign tasks to team members
- Implement quick Technical SEO audit for clients
- Review code of junior web developers
- Run functionality testing and debug code
- Create training videos for the client
- Oversee junior web developers and evaluate their performance
- Set weekly meetings for the website development team
- Create wireframes to decide on layout
- Liaise with designers to decide on UI/UX elements
- Liaise with account managers to inform clients about the status of existing projects
SENIOR WORDPRESS DEVELOPER ------- DEC 2020 – DEC 2021
RipplePop
- Convert PSD or Figma designs into a working Wordpress website
- Create templates for homepage, inside pages, archive template, single post, etc
- Work with CPT and ACF plugins
- Identify what theme and plugins to use for WordPress and Shopify
- Create page and templates in WordPress using page builders
- Create templates and sections in Shopify
- Optimize web pages to pass Google PageSpeed Insight mobile & desktop scores
- Optimize web pages to pass Core Web Vital metrics, including TTFB, CLS, and LCP
- Install tracking like Google Analytics, Google Search Console, Google Tag Manager
- Fix Google Search Console errors
WORDPRESS DEVELOPER ------- NOV 2018 – JAN 2020
Weave Digital Studio
- Install and configure Wordpress website
- Convert designs to be a Wordpress website using Beaver Builder
- Handle websites using Gridpane and Cloudways
- Update plugins and themes regularly using ManageWP
- Make sure every web page is responsive to all devices
WP Rocket
WP Optimize
+ WP HOSTING
Siteground
Inmotion Hosting
WPEngine
Cloudways
GridPane
Flywheel
A2Hosting
+ WP THEMES
Astra
GeneratePress
Hello Theme
Beaver Builder
Thrive Themes
Elegant Themes
Kadence
OceanWP
Phlox
+ WP TEMPLATES
Envato Elements
Astra Starter Templates
Elementor Library
Ultimate Addons
Powerpack
+ GOOGLE TOOLS
Google Analytics
Google Search Console
Google Tag Manager
Google Page Speed Insights
Google Disavow Tool
Google Structured Data
Schema Markup Validator
+ OTHER TOOLS
Figma
Zeplin
Bugherd
Adobe PS
GTmetrix
Pingdom
ClickFunnels
Lead Pages
W3C Validator
Xenu
Screaming Frog
Mailchimp
Klaviyo
+ WEB ADMIN
Domain / Web host
FTP / SFTP
Cpanel
WHM
VPS
Softaculous
ManageWP
MainWP
WPEngine
Cloudways
- Ability to convert PSD designs into working HTML pages
- Work with debugging tools like Firebug, Chrome inspector, etc.
- Build ecommerce website using Shopify or Woocommerce
WORDPRESS DEVELOPER ------- JAN 2019 – NOV 2019
Adcock Creative Group
- Setup blank Wordpress sites and create child theme
- Convert PSD into working Wordpress Beaver Builder websites
- Update website plugins and themes in ManageWP
- Create the header/footer using Beaver Themer
- Decide which modules are best for performance & style
- Ability to convert PSD designs into working HTML pages
- Work with debugging tools like Firebug, Chrome inspector, etc.
WORDPRESS & SHOPIFY WEBMASTER / DEVELOPER
------- NOV 2016 – DEC 2018
Freelancing
Act as a designer, developer, web admin and webmaster
- Build business websites using WordPress
- Build ecommerce websites using Shopify or Woocommerce
- Build and maintain authority websites using Wordpress
- Build PBN websites to boost authority website’s search ranking
- Develop and maintain ecommerce website composed of variation products
- Develop and maintain business website and landing pages
- Developed a login and registration for multiple type of members
- Integrate Google Analytics, Google Webmaster Tools
- Optimize websites to improve speed and search engine ranking
SENIOR WORDPRESS WEBMASTER ------- MAY 2014 – OCT 2016
Surefire Social Inc.
Responsible to build and maintain search-engine friendly websites for US clients
- Implementation of site updates built by various frameworks that includes content update,
image asset editing, form adjustments, broken link fix and theme adjustments
- Integrate Google Analytics, Google Webmaster Tools and Google Tag Manager in
Wordpress websites. Making sure that it is tracking correctly.
- Fix Google Webmaster Tools errors/bugs
- Setup Google Tag Manager to create event tracking
- Setup Google Analytics and create goals for conversion. Generate reports.
- Optimize websites using various tools such as Pagespeed Insights and Pingdom
- Implement fixes for website audit report (Technical SEO)
- Supervise and monitor KPI of Junior Webmasters
- Directly communicate to Project Manager
KEY ACHIEVEMENTS:
Becomes competent in Technical SEO and Google tools
Promoted as Senior Webmaster after a year of being Junior Webmaster
Manage task assignments from multiple clients & delegate to Jr Webmasters
Passed Google Webmaster Tools Certification
MAGENTO/WORDPRESS WEBMASTER ------------ JAN 2012 – May 2014
Flashgate Business Solutions
Monitor and maintain e-commerce and non-ecommerce websites on a regular basis;
Performed updates and quick changes efficiently as required using Wordpress and Magento.
- Create, maintain and administers e-commerce site & blog site
- Optimize to improves the performance and speed of the websites
- Take part in the initial planning of creating or improving a website
- Serves as a liaison between IT team and production/operations team
- Code email promotions using an email- marketing tool for testing and send-out
Flywheel
Gridpane
Plesk
+ WEB TECH
HTML5 / CSS3
JS /JQuery
PHP / MySQL
Media Queries
EDUCATION
BS Information Technology
PUP – Santa Rosa ( 2010 )
1.69 ( B+, Very Good )
REFERENCES
Jordan Johnson-Kelli Schaunaman-Maria Therese Marbella
-
PROJECTS
For complete list of projects,
click here >
- Debug issues that arise with the performance of the website
- Generate statistical reports on a monthly basis
KEY ACHIEVEMENTS:
Enhances my task management skills
Enhances my communication skills because of dealing with different teams
Increases sales because of ecommerce site’s website redesign project
WEBSITE PRODUCTION OFFICER --------- JUNE 2010 – DEC 2012
HSBC Electronic Data Processing Philippines
Produce web pages using HTML and CSS, using a range of HSBC Group-owned web content
management systems and publish content online that fit project requirements and adhere to
content and design guidelines as well as established industry standards and best practices.
- Handles the website’s daily content update to meet client request
- Accomplishes site migration and large-scale content publishing
- Performs validation for websites or microsites to be W3C compliant
- Ensure that all HSBCnet web pages are optimized for SEO
- Performs quality checking to ensure if the page is following guidelines & request.
KEY ACHIEVEMENTS:
Becomes proficient in HTML and CSS
Learned to write code that is following the W3C standards
Becomes a member of Ebusiness team that handles large-scale projects
Builds up confidence because of constantly dealing with colleagues from different
countries
