- View St. Victoria, BC Canada- |-
RIANNA MACLEOD
OBJECTIVE
PROFESSIONAL
ACHIEVEMENTS
Obtain a remote position in Product Management/Ownership or Marketing.
PRODUCT MANAGEMENT
Collaborated with the Chief Architect, Creative and Development teams to design, develop and
release applications and updates for the Business & Executive Team.
Developed a tracking system for existing applications to ensure that all existing and upcoming
specifications/features were up-to-date and available for all team members.
Worked with outsourced development teams in Beijing and Shanghai to successfully release software
applications for both new products and WhiteLabels.
Liaised with Customer Support Manager to identify and resolve issues to maintain and improve
existing applications.
MARKETING
Upgraded the Email Service Provider from eLabs to MailChimp and Mandrill for improved A/B
campaign testing; redesigned newsletter templates and content using Dreamweaver - results from
both efforts were an increase in open/click rates, campaign revenue, and email list retention.
Established Social Media platforms for Facebook, Twitter, YouTube and G+ which allowed for more
control over SERPS, growth in online presence, and improved customer support.
Curated and edited public facing materials such as copy, blog and social media posts.
Set up and managed WordPress blogs for SEO and Support efforts.
Assisted with Google Analytics, Adwords, PPC and Facebook Ad Campaigns.
TECHNICAL WRITING
Collaborated with development and QA teams to create KnowledgeBase articles and Help
documentation for new and existing PC and Android applications.
Worked with outsourced translators to create localized help documentation in French, Spanish,
German, Dutch, Norwegian, Portuguese, Swedish, and Japanese.
CUSTOMER SUPPORT
Provided courteous and professional technical support in a call-center environment via email and
telephone correspondence.
Supported multilingual clients through email tickets with the assistance of a knowledgebase;
languages included French, Spanish, German, Dutch, Norwegian, Portuguese, Swedish, and Japanese.
SKILLS
PROFICIENCIES:
Requirements Elicitation, Scrum, Agile Methodologies, Business Requirements,
Social Media, CMS, SEO, HTML, Analytics, Email Marketing, Technical Writing, Copy
Writing, Editing, Customer Support.
APPLICATIONS:
Microsoft Office (Word, Excel, Visio, Outlook), Google Docs, MailChimp, Mandrill,
DreamWeaver, eLabs, WordPress, Keepass, HelpStudio, VMware, Asana, Google
Analytics, WMT, Moz, Adwords, Trello, Hootsuite, eGain, Balsamiq.
OPERATING SYSTEMS:
Windows OS, Android OS, iOs, OS X.
WORK HISTORY
PRODUCT MANAGER | PRODUCT OWNER – PARETOLOGIC, VICTORIA, BC
November 2014 - Present
ONLINE MARKETING SPECIALIST | TECHNICAL WRITER – PARETOLOGIC, VICTORIA, BC
September 2013 – October 2014
CUSTOMER SUPPORT REPRESENTATIVE | TECHNICAL WRITER – PARETOLOGIC, VICTORIA, BC
February 2013 – September 2013
EDUCATION
CAMOSUN COLLEGE,-
English / Economics / General Studies
MALASPINA UNIVERSITY,-
English / Psychology
REFERENCES
Available upon request.
Rianna MacLeod |- View St. Victoria, BC V8R 1L2 |- |-
