Riani Diniati

I am a graduate of Secretarial and Business Administration with a strong passion for writing, media, and creative design. Over the years, my academic background has shaped my organisational discipline and administrative precision, while my professional journey has allowed me to grow into a versatile communicator capable of producing content that is both meaningful and impactful. I thrive at the intersection of creativity and structure—where compelling storytelling meets organised execution.

My experience in journalism and content writing laid a solid foundation in research, narrative development, and objective reporting. As a journalist, I became accustomed to gathering accurate information, asking the right questions, and presenting stories in a way that is both informative and engaging. These abilities carried over seamlessly into my later roles, where I strengthened my skill set and expanded into other areas of communication.

From 2020 to 2021, I worked as a Content Writer at Arase Digital Agency. In this role, I was responsible for researching and writing high-quality articles, blog posts, and website copy tailored to diverse audiences and industries. I regularly conducted keyword research and applied SEO best practices to enhance online visibility and ensure content performance. Developing strategic content ideas that aligned with client goals also sharpened my ability to balance creativity with business needs.

In 2022, I transitioned to working as a Content Editor for Balanesia. Here, I focused on reviewing, refining, and improving content to ensure clarity, consistency, and accuracy. I edited grammar, spelling, structure, and flow, while also coordinating with writers to provide constructive feedback. Staying detail-oriented and committed to fact-checking allowed me to maintain credibility and uphold high editorial standards.

Most recently, from 2023 to 2024, I worked as a Freelance Copywriter for Hayyu Academy Group. In this position, I crafted persuasive, engaging, and conversion-driven copy for a wide range of marketing materials. Whether writing headlines, taglines, product descriptions, sales pages, or broadcast messages, I focused on understanding audience psychology and creating copy that inspires action and drives results.

Beyond writing, I am proficient in using Canva to design visual material, including infographics, posters, social media content, and e-books. Combined with my strong administrative abilities, fast typing skills, and commitment to quality, I bring a well-rounded and adaptable skill set to any professional environment.

As a creative, detail-oriented, and motivated individual, I am ready to contribute effectively and continuously learn in every opportunity that comes my way.