Rian Kochel-rnkallday.com
linkedin.com/in/rian-kochel-
SUMMARY Content Writer with 15+ years of experience crafting engaging, multi-channel, and
SEO-optimized content, with a proven track record in enhancing brand visibility and audience
engagement. In my current role at MakeUseOf (MUO), I specialized in AI tools and
technologies, creating in-depth feature articles and reviews while leveraging AI tools like
ChatGPT to refine and optimize content. Passionate about using storytelling and data-driven
strategies to simplify complex concepts and deliver impactful communication.
PROFESSIONAL EXPERIENCE
MakeUseOf (MUO)
AI Writer
September 2024 – Present
● Create comprehensive feature articles, guides, and reviews on cutting-edge AI tools and
technologies, tailored for both technical and non-technical audiences.
● Provide actionable feedback on AI model performance, contributing to product
development and enhancing usability for everyday users.
● Collaborate with editorial teams to align content with brand voice and strategic goals,
achieving measurable increases in engagement and website traffic.
● Integrated AI tools like ChatGPT into content workflows, increasing efficiency while
maintaining quality.
● View my published articles.
ParetoHealth
Content Writer
September 2022 – October 2023
● Developed engaging healthcare-focused content for blogs and social media, driving
audience engagement and enhancing brand reputation.
● Curated and produced stakeholder newsletters, boosting engagement rates by 25%
through targeted communication strategies.
● Managed editorial calendars to ensure timely execution of marketing initiatives,
maintaining alignment with company goals.
Freelance
Content Strategist & Writer
August 2021 – Present
● Published The Writer's Guide to Authentic & Ethical AI Collaboration, a guidebook
available on Amazon, helping writers and creatives enhance their workflows with AI
while maintaining ethical standards.
● Partnered with clients across industries to develop content strategies aligned with brand
objectives and audience needs.
● Delivered SEO-optimized content for blogs, newsletters, and social platforms, resulting
in higher search rankings and audience growth.
● Ghostwrote impactful thought leadership pieces for executives, elevating their
professional presence.
KEY SKILLS
● AI Content Workflows: Proficient in leveraging tools like ChatGPT and Claude to
optimize content production.
● Digital Storytelling: Expertise in crafting engaging, multi-channel content strategies
across blogs, video scripts, and social media.
● Data-Driven Strategy: Familiarity with tools like Google Analytics and SEMrush to track
content performance and optimize strategies.
● Collaboration: Strong ability to work cross-functionally with teams to achieve shared
goals.
● Social Media Growth: Experience developing strategies that drive new followers,
engagement, and conversions.
