Ria B.

AMAZON PRODUCT RESEARCH REPORT Criteria: • minimum of $18 Amazon Product Price • minimum of 2000 sales/unit for the whole niche • at least 5 on the first top 10 list with less than 50 reviews • less than 5-star rating (around 3.7 star rating) • low seasonality Tools used: • AMZ scout extension • Google trends Discovered niche: Wall file holder Market Niche Information Main Keyword: two tier wall file holder Niche Sales Volume: Estimated 10,000 sales volume for the entire niche Niche Market Depth: 2 out of top 10 sellers have approximately 900 monthly sales; the remaining top sellers lag way behind Niche Competition: 6 out of top 10 sellers have less than 50 reviews Niche Competition: Larger selling brands seem to create more sales giving plenty of room for the lower segment to push further Niche Seasonality: Low (According to Google trends) Product Information Product keywords: wall file holder, two tier wall file holder Average product pricing of top ten sellers: $26 Amazon product price: $28.99 Average product weight of top ten sellers: 3 pounds Average product dimensions of top ten sellers: Close to oversized item Product Variations: Variations in color, size(tiers), material Amazon Category Restrictions: Category not gated Amazon Product Category: Office products Possible product improvements 1. Improve the quality of material 2. Include hooks or bars appropriate for the material and additional weight from the actual contents 3. Downsize to fit into the standard measurements while maintaining the product features with more sturdy material. Consider DIY assembly to fit standard shipping measurements. Link to your chosen Alibaba suppliers – https://bit.ly/2KXImwM – https://bit.ly/2NvYV56 – https://bit.ly/2Lzet5q – https://bit.ly/2XrwYLf Additional Comments: The niche is a promising category that's not highly saturated by competition from big brands. Though sales may be struggling for some sellers, there's high potential for growth given the right supplier and pricing provisions. Product-wise, there's room for improvement to satisfy the customers' needs. Profit margin analysis for AMZ scout shows encouraging results for this private label product. PRODUCT RESEARCH RESULTS (Screenshots) AMZ Scout Google Trends