Rhondel Guevara

RHONDEL G. GUEVARA 5 Don Simeon Street, Villa Cecilia Subdivision, Barangay Mambugan, Antipolo City, 1870 Rizal Province - |-| linkedin.com/in/rhondelguevara PROFESSIONAL PROFILE A customer-oriented and dedicated Business Development Professional with 7+ years of professional experience in tech, edtech, education, and assessments. Approaches business development with an entrepreneurial mindset: building brands and products to ultimately increase revenue turnover, improve customer retention rates, and maximize customer acquisition opportunities. CORE SKILLS ● ● ● ● Leads and Sales funnel management Lead Generation Account Management Partnerships ● ● ● ● Client Training and Support Operations Management Copywriting and Content Marketing Team Collaboration ● ● ● ● ● CRM (HubSpot) Zendesk Events Management Education, Assessments, EdTech B2B SaaS (Tech) WORK EXPERIENCE International Schools Executive Twinkl (UK) | November 2023 - Present | Remote ● ● ● ● ● ● ● Drive international growth by responding to customer inquiries, providing detailed information on Twinkl's resources, and converting leads into sales. Build and maintain strong relationships with educators, school administrators, and decision-makers across international markets such as ANZ, APAC, EMEA Manage customer accounts, focusing on acquisition of new clients. Utilise effective communication strategies across phone, email, and other channels to promote Twinkl’s products and services, addressing any concerns or objections. Consistently achieve and exceed monthly sales targets while ensuring customer satisfaction. Collaborate with sales and marketing teams to develop and implement strategies aimed at expanding Twinkl's presence in international schools. Maintain accurate records of sales activities and customer interactions using CRM tools (HubSpot & Zendesk) to track progress and optimise outreach efforts. Business Development Manager Corporate Dojo (Australia) | January 2024 - July 2024 | Remote ● ● ● ● ● ● ● Actively sought out and generated leads for B2B opportunities to ensure a consistent pipeline of potential business. Conducted research to identify potential markets and customers, analyzing industry trends to uncover new business opportunities. Managed the entire sales cycle from lead generation, proposal development, and negotiation, to contract signing and deal closure. Utilised the CRM (HubSpot) to manage and track the sales pipeline, ensuring all leads and opportunities were accurately recorded and followed up on. Collaborated closely with the Marketing Manager to align sales strategies with marketing initiatives and campaigns. Developed and maintained strong relationships with potential clients, offering solutions tailored to their business needs. Regularly reported on sales activities, pipeline status, and achievement of targets. Head of Business Development 10XME Academy | August 2023 - November 2023 | Metro Manila, Philippines ● ● ● Own the sales and business development process through various channels (inbound, outbound, partnerships) Manage course offerings and arrange the logistics for all classes Ensure a seamless and customer-centric experience for all students November 2024 RHONDEL G. GUEVARA 5 Don Simeon Street, Villa Cecilia Subdivision, Barangay Mambugan, Antipolo City, 1870 Rizal Province - |-| linkedin.com/in/rhondelguevara Sales and Marketing Officer WildHearts Group | March 2022 - November 2022 | Glasgow, Scotland ● ● Generated leads for the company’s B2B office supplies arm through the use of LinkedIn Sales Navigator, email scraping tools, and desktop research Acquired partners for the company’s annual event in line with the Climate Change Summit. Engaged school partners, and acquired new school partners with email campaigns and cold-calling Freelance VA and B2B Sales and Marketing Specialist Various Clients |- | Remote ● ● ● SOIL Inc. (US) | Q1 2021- Q2 2022 | Admin Assistant tasked to conduct research, make presentations, take minutes of meetings, manage inbox, calendars, and project timelines using Asana and Google Workspace. Digital Airstrike (US) | Q2 2021- Q2 2022 | Marketing Assistant tasked to assist in client success management, using various tools to reply to client feedback. Millie Group (US) | Q2 2022 | Business Development Lead for the Philippines tasked to generate leads, make calls, craft and send email marketing campaigns. Partnerships Manager Edukasyon.ph | April 2021 - October 2021 | Philippines ● ● ● ● ● ● ● Executed the initial sales process to generate qualified leads. Generated client leads through various channels including email, social media, phone, and face-to-face Performed outbound calls to potential clients to set up qualified appointments Engaged (including pitching, negotiation/ensuring signing of contracts, billing, collecting payments) prospective partners Identified and developed upselling opportunities by best matching customer’s goals and unique scenarios to the Edukasyon.ph services Owned the onboarding process Worked with internal teams in planning the marketing campaigns for all clients Responded to all client inquiries within 24 hours Computer Based Exams Assistant Manager British Council in the Philippines | August 2019 - September 2020 | Philippines ● ● ● ● ● ● ● ● Supported the Exams Operations Manager in all day-to-day activities of the test centre in order to successfully deliver computer-based (CB) and paper-based (PB) test sessions to prescribed standards and excellent customer levels. Led expansion initiatives involving computer-based examinations Acted as point of contact and managed escalated issues involving the conduct of CB exams Managed all aspects (business development, marketing, finance and operations) of British Council English language computer-based assessment called Aptis Managed the entire professional exams and qualifications portfolio of the British Council in the Philippines Worked with regional and global exams leads in maintaining compliance, and in improving service quality and customer experience Line managed one staff member and co-managed six more. Recorded, analysed, and reported on operational and financial activities to support senior managers in making business decisions that respond to operational needs Business Development Officer British Council in the Philippines | July 2017 - August 2019 | Philippines ● ● ● Supported the Head of Partnerships and New Business (HPNB) in managing relationships with existing external partners and developing new partnership opportunities, in line with the growth strategy of the exams business in the Philippines. Assisted the HPNB and Examinations Marketing Manager in the formulation, and implementation of strategies geared towards building new markets for exams products in the Philippines, positioning the British Council and the UK as a thought leader in English language assessment. Developed proposals and presentations for new partners and clients, and went around the Philippines to guard market position and increase market share. November 2024 RHONDEL G. GUEVARA 5 Don Simeon Street, Villa Cecilia Subdivision, Barangay Mambugan, Antipolo City, 1870 Rizal Province - |-| linkedin.com/in/rhondelguevara ● ● ● ● Researched opportunities for existing exam products not yet rolled out in the Philippines, and opportunities to grow existing business. Such activities done in the past were mapping key markets to inform venue expansion programmes, profiling of key market segments, competitor mapping and tracking; and environmental scanning to explore key market trends. Co-led events to promote British Council-administered tests. Such events in the past were assessment literacy workshops for BPOs and decision-makers in Education, Ballet Masterclass for the Royal Academy of Dance, IELTS Orientations, booths in trade and education fairs, and IELTS fairs and fora.. Liaised with partner review centres, recruitment firms, and student placement firms and connected them with the IELTS Operations Team to ensure smooth delivery of testing services. Also worked with CHED, DepEd, and POEA to gain support and involvement from the government Led the business development and operations of Aptis, and grew the client portfolio and income contribution by more than 1000%, which translated into a multi-million peso revenue stream. Sales and Marketing Management Trainee Azeus Systems Limited Philippines | June 2015 - August 2016 | Philippines ● ● ● ● ● Led marketing efforts for Azeus Convene in the Philippines, Asia (Singapore, Hong Kong, India, Indonesia), Africa, Canada, and US Handled sales enquiries through the sales funnel from lead generation, quotation, negotiation, presentation (i.e. product demos), purchase, and until post-purchase support. Formulated sales and marketing strategies as campaign lead for different regions to generate leads through advertising, mass mailing, content, digital, and events. Crafted and executed a holistic content marketing campaign for the corporate website with microsite, content curation, and in-house content. Also assisted in SEO link building activities primarily through content marketing Supervised the work of research assistants, website developers, graphic designers, product support specialists, telemarketers, copywriters, and in-house bloggers EDUCATION & QUALIFICATIONS University of Strathclyde Business School Master of Science in International Management | January 2022 - November 2024 ● ● Expected: Distinction (graduating in November 2024) Best in Marketing Plan awardee, Consulting Class Competition Winner (Group) University of the Philippines Diliman Bachelor of Science in Business Administration | June 2011 - June 2015 ● Specialisation: Management and Marketing, member of BA 198 Special Competition Class in Marketing OTHER SKILLS ● ● ● Native speaker of Filipino, has professional proficiency in English (C2 in CEFR) and basic proficiency in Spanish MS Office Programs (i.e. Outlook, Word, Excel, and Powerpoint), Canva Public speaking and hosting, performing arts, theatre performance November 2024