Rhoda Owolabi

Rhoda Owolabi Nigeria | Phone No.: - Linked In: linkedin.com/in/rhoda-owolabi-b3 | Email:-Portfolio: https://rhodaowolabi.journoportfolio.com Summary Seasoned content writer with over six years of experience crafting engaging and SEO-optimized content for diverse digital platforms. Expert in translating brand messages into effective communications. Proven success in roles involving copywriting, team leadership, and strategic content development. Promoted within six months to team lead in a previous position due to work ethic. Successfully manages a personal blog, Rhoda’s Diary, on WordPress, which has grown to over 1,600 subscribers, reflecting an ability to build and maintain an engaged audience. Passionate about leveraging content to drive brand engagement and market influence. PROFESSIONAL EXPERIENCE SEO Copywriter Aug 2023 – Aug 2024 (1 year, 1 month) Netreach, Israel ●​ Wrote over 200 SEO articles in the iGaming industry utilizing tools like SurferSEO, SEMrush, Ahrefs, and Detailed SEO plugin. These articles increased organic traffic by over 70%, with some ranking on the first page of SERPs. ●​ There was also an increase in click-through rates (CTR), reader engagement, and social shares. ●​ Conducted in-depth review of over 100 casino websites, detailing findings and providing actionable insights. Social Media Marketing Team Lead Jul 2022 - Jun 2023 (1 year) Design Aesthetics, Toronto Design Aesthetics Studio is a marketing agency that deals with clients in the Beauty, Skincare, and Medical Aesthetics industries. ●​ Reduced content turnaround time by up to 50% by optimizing task prioritization and workflow management. ●​ Managed the creation of content calendars that led to more streamlined content delivery for clients. ●​ Improved brand consistency by ensuring all copy and design adhered to each client’s tone and visual identity. ●​ Trained and mentored interns, contributing to team development and increased productivity. ●​ Managed social media accounts for clients, keeping them up to date and aligned with overall content strategy. Copywriter/Content Strategist Mar 2022 - Aug 2022 (6 months) Design Aesthetics, Toronto ●​ Increased Instagram engagement (Comments, Likes, and Saves) for clients' accounts through targeted content strategies. ●​ Boosted profile visits and inquiries from potential customers about services. ●​ Elevated brand awareness by researching and introducing fresh content ideas that resonated with target audiences. ●​ Achieved over 100% follower growth for a particular client’s account and significant growth across all others. ●​ Worked with other writers, designers, and cross-functional teams to ensure consistency in messaging. Content Writing Intern Sep 2021 – Nov. 2021 (3 months) Kodobe, UK ●​ Worked as a content writer on one of the company's blogs, Villagesquare, increasing traffic by over 70% to the website. ●​ Created SEO articles using SEMrush and Microsoft Office tools. ●​ Worked in a team of other writers, editors, and social media managers. LICENSES & CERTIFICATION ●​ Page SEO tactics for WordPress bloggers – Udemy UC-dec-4820-91a7-89ac0f596641 ●​ Viral Marketing and How to Craft Contagious Content – Coursera ●​ Social Media Marketing - HubSpot Academy Issued Mar 2022 67f249d13e7c4aaf886421a92f7fd484 ●​ Content Marketing Certification - HubSpot Academy Issued Jul-c653b994c4996ce367e- ●​ Building a B2B Content Marketing Strategy - Semrush Issued October 2024 f02a7c3401 SKILLS - Content Management​ - Copywriting​ - Customer Service - Content Writing - Digital Marketing - Email Marketing - Content Marketing - Link Building Research ​ - Search Engine Optimization (SEO) - Social Media Marketing