Rheanne Blest Razo

Rheanne Blest Razo Cebu, Philippines | LinkedIn |-WORK EXPERIENCE Bookairfreight San Francisco, CA Senior Marketing Associate (Full-Time) August 2022 – Present ● Directed and trained a team of 3 in valid market research SWOT analysis, and formulated a plan to implement findings in the pain/intro part of the cold email to increase email reply rates to up to 5 per 1000 leads. ● Crafted 800 unique cold email content pieces with the junior email content writing team everyday and monitored performance for compliance with Google’s spam triggers and for open rates. Marketing Associate (Full-Time) January 2022 – September 2022 ● Improved the cold email reply rate by 15% by providing cross-functional content best practices and expertise for the organization, and by managing the content strategy for email outreach. ● Researched and experimented with a variety of A/B testing email content strategies, including subject line and email body, to improve email open rates, resulting in an up to 50% increase in email open rates. NSUR Inc. Encinitas, CA Copywriter (Freelance) January 2022 – August 2022 ● Created the content and copywriting for the company website, PR, newsletters, notifications, social media, surveys, email campaigns, and phone messages, to increase traffic by 330% within the first 30 days of new content creation. ● Increased conversions by 3x by creating internal and customer-facing documents and promotional materials. Updated website and social media. Ensured consistent brand messaging. ● Analyzed website using Google Analytics to measure and report on SEO optimizations and improved PageRank to 3rd and 4th pages of Google search and improved the number of visitors. Opasite Quincy, MA Content Writer (Part-Time) November 2021 – December 2021 ● Worked as a part-time content specialist, completing a management training program to become a full-time outreach and content editor and manager. ● Developed content for marketing and sales to facilitate print and digital advertising, and MailChimp email marketing campaigns, by collaborating with key stakeholders, managing schedules, and coordinating resources. Blog Writer (Freelance) October 2021 – November 2021 ● Wrote blog articles that improved reader engagement by 20%. Implemented web content updates, and coordinated special events. ● Wrote new website content, focusing on keyword SEO, to increase search engine ranking. Updated and maintained website content, working in WordPress. EDUCATION Camiguin National High School High School Diploma Camiguin, Philippines Graduation Date: April 2019 CERTIFICATIONS Inbound Marketing Certified | HubSpot Academy (2023) Hubspot certification covering all aspects of Inbound Marketing (lead funnels, CTA’s, email marketing, etc…) Marketing: Head of Marketing Bootcamp | DigitalMarketer (2022) Certified in: Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing SKILLS & INTERESTS Industry Knowledge: SEO, Content Writing, Blogging, Digital Marketing, SEM, Communication Skills: Figma | Adobe Photoshop | Adobe Dreamweaver | Canva | WordPress | Google Analytics | Semrush | Ahrefs Languages: German (intermediate) | Filipino (Bi-lingual Fluency) Interests: Marketing & Business Development, Administrative Service, Analytics, Muay Thai