Rheanne Blest Razo
Manila, Philippines | LinkedIn |-WORK EXPERIENCE
Bookairfreight
San Francisco, CA
Senior Marketing Associate (Full-Time)
August 2022 – September 2023
● Directed and trained a team of 3 in valid market research SWOT analysis, and formulated a plan to implement
findings in the pain/intro part of the cold email to increase email reply rates to up to 5 per 1000 leads.
● Crafted 800 unique cold email content pieces with the junior email content writing team everyday and
monitored performance for compliance with Google’s spam triggers and for open rates.
Marketing Associate (Full-Time)
November 2021 – September 2022
● Improved the cold email reply rate by 15% by providing cross-functional content best practices and expertise
for the organization, and by managing the content strategy for email outreach.
● Researched and experimented with a variety of A/B testing email content strategies, including subject line and
email body, to improve email open rates, resulting in an up to 50% increase in email open rates.
NSUR Inc.
Encinitas, CA
Copywriter (Freelance)
January 2022 – August 2022
● Created the content and copywriting for the company website, PR, newsletters, notifications, social media,
surveys, email campaigns, and phone messages, to increase traffic by 330% within the first 30 days of new
content creation.
● Increased conversions by 3x by creating internal and customer-facing documents and promotional materials.
Updated website and social media. Ensured consistent brand messaging.
● Analyzed website using Google Analytics to measure and report on SEO optimizations and improved PageRank
to 3rd and 4th pages of Google search and improved the number of visitors.
Opasite
Quincy, MA
Content Writer (Part-Time)
November 2021 – December 2021
● Worked as a part-time content specialist, completing a management training program to become a full-time
outreach and content editor and manager.
● Developed content for marketing and sales to facilitate print and digital advertising, and MailChimp email
marketing campaigns, by collaborating with key stakeholders, managing schedules, and coordinating resources.
Blog Writer (Freelance)
October 2021 – November 2021
● Wrote blog articles that improved reader engagement by 20%. Implemented web content updates, and
coordinated special events.
● Wrote new website content, focusing on keyword SEO, to increase search engine ranking. Updated and
maintained website content, working in WordPress.
EDUCATION
Camiguin National High School
High School Diploma
Camiguin, Philippines
CERTIFICATIONS
Inbound Marketing Certified | HubSpot Academy (2023)
Hubspot certification covering all aspects of Inbound Marketing (lead funnels, CTA’s, email marketing, etc…)
Marketing: Head of Marketing Bootcamp | DigitalMarketer (2022)
Certified in: Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing
SKILLS & INTERESTS
Industry Knowledge: SEO, Content Writing, Blogging, Digital Marketing, SEM, Communication
Skills: Figma | Adobe Photoshop | Adobe Dreamweaver | Canva | WordPress | Google Analytics | Semrush | Ahrefs
Languages: German (intermediate) | Filipino (Bi-lingual Fluency)
Interests: Marketing & Business Development, Administrative Service, Analytics, Muay Thai
